Victorinox watch… from Pocket knives to a Travel watch!

Sebastien Eich
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victorinox logoWho does not know the famous Swiss Army Knife ? For more than 125 years, men always had this incredible pocket tool as a loyal companion during travelling, hiking, camping, hunting, fishing… well as soon as adventure knocks the door. Even if lots of people knows about the Swiss Army knife, only a few knows the name of Victorinox. The small swiss company founded at the end of the 19th century became one the most beautiful success story Switzerland created. Today different product categories exist at Victorinox : Fashion, Luggage, Fragrances, Knives of course and Watches. In order to unite heritage from the past and true innovation, Victorinox created a Travel watch, the ideal companion for short or/and long adventures around the world.

Victorinox Travel Alarm 1884What happens if a Master Horloger and a Master Cutler meet ? Well, we have a brillant, original and clever Masterpiece. The engineers succeeded to implement the principle of the retractable blade to the design of a stylish travel alarm. Victorinox produced it as a very limited edition, as only 1884 units were produced in the world.  To know more about this beautiful creation, follow up this link.

Here are some pictures, revealing all the beautiful details. What I like the most ? The sound of it when it closes or opens… it sounds like a Swiss Army Knife!

Travel Alarm 1884 detailsVictorinox Travel Alarm detail
source: VSA Official Blog

For more details, check the Official Victorinox Swiss Army Blog here.

LA

Tokujin Yoshioka and the invisible chair for Kartell

Arsene Wargas
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The well known designer, Tokujin Yoshioka just created an astonishing polycarbon chair called the “invisible chair”.
Thanks to a very high-end technology on polycarbonates, he succeeded to create the most thick polycarbon object in the entire furniture industry. This year only a happy few will be able to see it at Milanos Design fair and may be next year we will be able to order one… Can I be already on the waiting list ? Thx
LA

Fergie runs for Avon… Outspoken Eau de Parfum

José Amorim
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fergie outspokenFergie, the famous female singer from the multi-planetary music band The Black Eyed Peas, just signed a multi-million contract with Avon. The celebrity girl will launch her new and first fragrance called Outspoken!
“Strong and outrageously bold, Outspoken is for the woman who needs no introduction; she is fearless, true to herself and her beliefs.” On the Advertising we will see Fergie with a Megaphone… is she the female version of 50’c ? The interesting point in this subject is that finally AVON get back on the race for Celebrities fragrances. In deed Avon started many years ago with local celebrities around the world. With the modern market segmentation and the tremendous success (short term) of Glow by Jennifer Lopez, many other Fragrance Groups started the development of Celebrity brands. Especially groups like Estee Lauder and Coty Beauty. With this new license, Avon seems in a good shape and the challenge will be to sell Outspoken by Fergie all around the world. Normally Avon launches in more than 150 different countries simultaneously which represent a huge launch.
After the big 1 million dollar hit of Beyonce, can Fergie do better ?

fergie Outspoken

Sharp reveals its new 3D screen

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sharp 3D LCD screenSharp Electronics has unveiled Friday its newest product which is a touch-sensitive liquid crystal display (LCD) that shows 3D images without the need for viewers to wear special glasses. In a conference with the media, Sharp said the new LCD can support three-dimensional images at a distance of 30 cm (or 12 inch) from the screen without requiring a person to wear special glasses for 3D images. The company said the 3D screen is using a technology called parallax which can display image dimensions simultaneously to each eye while retaining picture quality, thus giving the illusion that viewers are looking at three-dimension images. According to Sharp, the 3D touchscreen can be used in several consumer gadgets including gaming consoles, mobile phones, digital photo frames, and digital cameras.

The interesting thing will be to have the 3D DVD players, DVD, Game consoles and perhaps even laptops… The 3D mania is here to stay…
sharp

LA

Scarlett Joahnsson is a “Mango”

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Super star Scarlett Johansson accepted to be the muse and model for the new Mango campaign for spring-summer 2010.
The campaign concept is called Summer Light and the spanish brand has choosen the italian photographer Mario Sorrenti. He became very well known thanks to all nudes printed in Vogue and Harper’s Bazar. He works for all best brands in the fashion world. He photographed Kate Moss a thousand of times and this is the 4th collaboration between him and Scarlett Johansson.
Summer Light evoques the intense yet subtle summer light that reveals all things. Between innocence and desire, this campaign signs another brilliant advertising celebrity strategy that Mango has. It all started with Claudia Schieffer and now it pursuits with Scarlett J. We can easily imaging that all these wonderful women accept with few conditions because the result is always astonishing. They look 10 years younger… Look at it…!

LA

Hublot goes for Soccer in 2010 and 2014

Sebastien Eich
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hublot_fifaThe famous swiss brand Hublot became the official Timekeeper for the next 2 soccer worldcups in South Africa and in Brazil. This is a very important deal because the Hublot logo will be placed in referees time boards. Of course the swiss brand will develop a special edition Timepiece range for each of the 2 events. What we also know is that Diego Maradona will be one of the ambassadors.

Hublot chief executive Jean-Claude Biver said: “We already have an in-depth understanding of the footballing world, as Hublot was the first luxury brand to become involved in this field.

The Brand also hopes that this more “democratic” communication channel will also bring new customers and new markets for them. Wait and see…

LA

Jennifer Aniston… LolaVie

José Amorim
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American Actress Jennifer Aniston is launching this month her first fragrance. The 41 years old ex-Brad Pitt fiancee signed a contract with Fallic Group for the creation and Distribution of her first perfume. Fallic Group has already other celebrities brands in their portfolio like Eva Longoria.

Jen declared that she worked more than one year on this project. The name of the fragrance is LolaVie. The reason why this name ? I am still searching for one !!! Any thoughts ?
Here is the first draft of what the advertising will be.
Lolavie Jennifer Aniston

LA

Sabine Pigalle, body in white

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Sabine Pigalle is a french photographer born in 1963. Between simple sophistication and provocation, Sabine Pigalle work transcend the sacred and the pagan, innocence and sin. I discovered this week his photgraphy book called Protections. A very interesting work of details, make up and symbolism. The black background obliges Sabine to play with light otherwise contrast will not be enough. Pretty work of photography.

Here some of my preferred pictures.

LA

Lady Gaga with 4 iPhones, easy.

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Here is the hit video of the moment. A japanese girl, apparently doing this in her living room. Of course this seems too big to be true. Notice the cat always passing by at the good moment. Strange but quite cool and technically not impossible.

LA

Vogue.com in your iPhone

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Would you like to have your own personal shopper inside your iPhone ? Because if you do, you may like to think he will appear like a Genie in a bottle (no common references with Christina Aguillera song…). You need to discover Vogue new iPhone App called VOGUE STYLIST. You can click on the icon here and get an automatic download. Create personalized fashion and Vogue Stylistbeauty looks based upon the top trends identified by Vogue Editors. See the items that you own styled with the latest fashion, accessories and beauty products from the brands in Vogue.
Stylist: Get the latest looks based on Vogue’s top trends each month. Customize the looks with items you already own and products in Vogue.
Wardobe: Create your virtual wardrobe by taking photos of the clothes, accessories and beauty products that you own. Save favorite products from Vogue to your wardrobe
Shop: Browse the products from advertisers featured in Vogue. Locate a store near you or click to buy. Save and publish your favorite products to Facebook
Unlock Content: Unlock exclusive content such as special event invitations, product sampling offers, shopping discounts and exclusive videos by taking pictures of the ads in Vogue. Check here some images took from the iPhone.

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