Tag: comsource

The new website by Six Senses Hotels

Luxury brands move to merge corporate content and eCommerce platforms, as Ferrari integrates the Apple iPad mini and Siri technology into its FF hatchback

Will digital marketing bring new consumers to luxury brands? According to a new survey from Luxury Interactive and ShopIgniter the answer is a resounding yes. The study found that the leading business driver among luxury brand marketers, for investments in digital and social media, is in fact new customer acquisition.

63% of the luxury marketers surveyed predict that by 2015, digital marketing will be the most important form of marketing for their brands — more important than traditional print, TV or loyalty programs. This very year 85% will increase their digital spend and 72% will increase spending on social media marketing.

“ Social media creates opportunities to drive product discovery, generate new customer insight & move prospects closer to a purchase decision ”

“While acquiring new customers in social media is logical given the demographics it draws, luxury brands need to develop strategies built on extending their brand promise, inviting fans in and providing the exclusivity they expect,” explained Marko Muellner, VP marketing at ShopIgniter, in a statement.

“Our experience shows that roughly half of a brand’s social fans are not in the house file, which means there is ample opportunity to not only introduce the brand to a new customer, but also find opportunities to drive product discovery, generate new customer insight and move prospects closer to a purchase decision.”

Baselworld, App

The Baselworld 2013 App is now available for Android, Blackberry and iOS, offering help for those negotiating the new hall layouts. The free appincludes interactive 3D hall plans, detailed information about exhibitors and an overview of events and press conferences. Users can add their own notes and photos to an exhibitors entry.

Download: Apple
Source: Retail Jeweller

Christian Louboutin, Chinese Social Media

Christian Louboutin has launched on Sina Weibo, Youku and Tudou, as the brand looks to extend its digital influence in Asia. A new ecommerce site to service countries within the APAC region will be launching in the coming months, alongside a simplified Chinese corporate website and a dedicated ‘Stop Fake’ site.

Websites: Weibo, Tudou, Youku
Source: Christian Louboutin

Condé Nast, Web TV

Condé Nast has announced its latest digital push: an online video network, featuring Glamour and GQ-branded original video series sponsored by Procter & Gamble, Microsoft and Mondelēz International. More “branded programming” featuring other Condé brands will follow, more than a year after Condé announced the launch of a new entertainment division.

Source: Fashionista

Escada, eCommerce

Premium womenswear label Escada has launched its first e-commerce website in its home country of Germany. The site marks the brand’s first transactional website, offering apparel and accessories from both the mainline Escada collection as well as the sub-brand Escada Sport.

Website: escada.com
Source: Fashion United

Ferrari, Apple Integration

Following the appointment of Eddie Cue – Apple’s software and services guru – to Ferrari’s board, the luxury automaker has announced that Siri integration and a pair of iPad Minis are now standard on the Ferrari FF. The FF, its all-wheel drive, four-seat hatchback, will have iPad Minis installed in the headrests as part of a new rear-seat entertainment package.

Source: Wired

Jaquet Droz, Website

Celebrating its 275th anniversary, Jaquet Droz has unveiled its new HTML 5 website, infused with the brand’s DNA and the latest on-line technological innovations. All content can be shared on numerous social networks like Facebook or Twitter, and is available in 8 languages (French, English, German, Spanish, Italian, Russia, Simplified Chinese, Japanese).

Website & Source: Jaquet Droz

Lanvin, mCommerce

Lanvin has launched its e-store on its mobile-optimszed site. The brand announced the new shopping channel to consumers with a direct email and Twitter campaign. When mobile users access Lanvin’s site on their mobile device, they are brought to a homepage where they can scroll right and left through branded content such as exclusive items available on the e-store, fashion show videos, collections and window displays.

Source: Luxury Daily

LuxDeco, App

LuxDeco, an online destination for luxury home products, will launch its first shoppable magazine app for the iPad on April 24th. The latest trends and interior styles are brought to life in video features, captivating photo shoots and exclusive interviews with renowned tastemakers, stylists and connoisseurs of design.

“With over 25% of our audience coming from the iPad, a luxury shoppable magazine was the obvious next step”, Says founder and CEO Jonathan Holmes.

Source: LuxDeco

Proenza Schouler, Website

Proenza Schouler has reinvigorated its website, the final phase of its rebranding, undertaken in collaboration with art director Peter Miles. Stocking a range of small leather goods, accessories and select items from the Spring 2013 runway collection, the revamped site will significantly expand Proenza Schouler’s presence in e-commerce.

Website: proenzaschouler.com
Source: Business of Fashion

Six Senses, Website

Six Senses Hotels Resorts Spas has launched its new web site, in keeping with the brands new visual identity and repositioning. The Web site makes full use of the group’s vast library of extraordinary images, highlighting the aesthetics, experiences, and natural beauty of the locations that Six Senses call home.

Website: sixsenses.com
Source: Hospitality.net

Zegna, Website

As part of its comprehensive digital strategy, Ermenegildo Zegna, has consolidated its online platforms, Zegna.com and the Zegna Online Store Powered by Yoox Group, under a single interactive structure that delivers full coverage of hot new style trends, fashion news and exclusive content together with a fashion-forward online shopping experience.

Website & Source: Zegna

For more in the series of The Latest Digital, please see our most recent editions as follows:

- The Latest Digital: Gucci, Porsche & Raymond Weil
- The Latest Digital: Labelux, Burberry & Chanel
- The Latest Digital: Cartier, Prada & Tod’s

Luxury brands push more & more video content, as Raymond Weil directs all corporate web traffic to Facebook and Christie’s auctions Andy Warhol exclusively online

Given François-Henri Pinault’s well-documented love of technology and digital communications, it is with little surprise that the French conglomerate is turning its Digital Academy project into a permanent human resources tool.

Launched in September 2011 as a pilot training scheme, the initiative is designed to foster digital culture within its luxury and sport/lifestyle brands, including Gucci, Puma, Stella McCartney and Boucheron.

WWD reports that 400 employees have as yet taken part in training sessions in eight cities on three continents, with participation not only by digital experts, but also top brand managers and chief executive officers. The workshops are designed to strengthen expertise; help brands define and seize opportunities; develop innovation and e-commerce, and create a digital community within the group.

Anya Hindmarch, Digital Campaign

Anya Hindmarch launched a multichannel campaign entitled Anyagrams to celebrate the brand’s London Fashion Week presentation. The brand launched a digital anagram generator that produced fashion-themed nicknames for consumers and attendees, where consumers could share their new identities through social media.

Website: anyagrams.com
Source: Luxury Daily

Barney’s Outlet, Website

Barneys New York has uploaded its famous outlet sale to a permanent online space. The department store chain launched the new ecommerce site at barneyswarehouse.com, seeking to match the outlet shopping experience to that of its main ecommerce site. The move will also expand the consumer pool for the Barney’s online consumer.

Website: barneyswarehouse.com
Source: Luxury Daily

Benetti, Website

Benetti is celebrating its 140th anniversary with the unveiling of a sleek new website, supported by the “Being Unique is an Art” campaign. The site has been optimised to display full screen regardless of the platform, screen resolution, browser or device, and centres itself on the bespoke services offered by the luxury boat builder.

Website:
Source: Luxury Insider

Burberry, Runway Made to Order

Burberry launched a service called Runway Made to Order, allowing customers to order products directly from its London Fashion Week FW13-14 collection, for delivery in a matter of weeks. Clients that order accessories or outerwear from burberry.com not only have the option to personalise metal plate of a jacket or bag with their name or initials, but access video of their product being made, just for them.

Website: burberry.com
Source: Fashion United

Chanel, Video

To celebrate the 1932 Chanel fine jewellery collection dedicated to diamonds, the brand has released a video detailing the heritage of Bijoux de Diamants. The short film details the way Coco Chanel paved the way for a whole new style of fine jewellery, using collage, animation, and archival footage.

YouTube: Chanel
Source: Fashionologie

Chloé, Video

French fashion house Chloé is celebrating its limited-edition 60th anniversary collection with a series of eight mini films that celebrate the designers who have contributed to the label since its formation in 1952. The first film explores La blouse that was part of the spring/summer 1960 collection by Ms. Gaby Aghion, the brand’s founder.

YouTube: Chloé
Source: Luxury Daily

Christie’s, Online Auction

Christie’s recently completed an online-exclusive auction, featuring 125 works of art by the American pop icon Andy Warhol. The auction marked the first time that Warhol’s art was sold strictly online, with prices ranging from $600 to $70,000, offering buyers “extraordinary global access to Warhol’s work.

Website: christies.com/warhol
Source: Luxuo

Diageo Reserve, eCommerce

Diageo Reserve has launched a luxury e-commerce platform, Alexander & James, named after sprits makers Alexander Walker and James Buchanan. The online portal retails premium Diageo brands and focuses on gifts and features a dedicated area offering ideas for packaged present ideas.

The portal, created in partnership with digital agency Huge, will also link to Facebook for users to share wish lists and get reminders of friend’s birthdays. Registered members can create a wish-list to share as well. It is currently only available in the UK and will be expanded across Europe in the coming months.

Website: alexanderandjames.com
Source: Marketing Week

Gucci, Facebook App

Gucci is celebrating the launch of its newest fragrance, Guilty Black, through a Facebook application that includes a video and fragrance locator. The Facebook app includes video, information about the fragrances, campaign images and an area where consumers can join Gucci’s mailing list.

Facebook: Gucci
Source: Luxury Daily

Longines, App

Swiss watchmaker Longines is tapping its involvement in the world of alpine skiing for a new mobile application that gives enthusiasts news and updates on the sport. The app, entitled Live Alpine Skiing, allows users to find out the latest about events and competitors in the area of alpine skiing.

YouTube: Longines Watches
Source: Luxury Daily

Melia, eCommerce

Meliá Hotels International has launched an online store through which customers can buy a collection of bedroom and bathroom products featured in Meliá hotels. Amongst the items available are a choice of mattresses and bed bases, pillows, duvets and bed linen, as well as bathroom towels and bathrobes.

Website: meliahotels-store.com
Source: Hospitality.net

Miu Miu, Video

Miu Miu has unveiled the fifth film in its ‘The Women’s Tales’ series, entitled The Door, directed by Ava Marie DuVernay. The director became the first African-American woman to win the best director prize at Sundance for her film Middle of Nowhere in 2012, and seeks to illuminate both the power of female bonds and the transformative function of clothing in the short.

YouTube: Miu Miu
Source: Style.com

Porsche, Crowdsourcing

German automaker Porsche is honouring its 5 million Facebook fans by letting them collaborate on designing a 911 Carrera 4S vehicle. Each week for five weeks, Porsche invites it’s Facebook fans to vote on various specifications of the special 911 Carrera 4S model, on a different part of the vehicle.

Website: porsche.com/5million
Source: Luxury Daily

Prada, Video

Prada has launched its Spring 2013 campaign video, directed by DJA with photography from Steven Meisel. The short film features ten models – including Eva Herzigova, Saskia de Brauw & Raquel Zimmermann – each representing one of the mysterious flowers represented in the collection.

YouTube: Prada
Source: Fashionista

Raymond Weil, Facebook

In honour of Facebook’s 9th birthday, Raymond Weil chose to direct all of its corporate website traffic to its Facebook page for just one day. Acknowledging the shift in consumer behaviour and consumption of social media, the gesture intends to acknowledge the power of Facebook to connect brands and fans with their larger social “hives.”

Facebook: Raymond Weil
Source: Raymond Weil

Swarovski, Multi-Channel Campaign

Swarovski, in partnership with RO New York, has launched it’s first multi-channel campaign with ’"Passport to Sparkle", a year-long project designed to engage the consumer with an interactive in-store and online initiative inspired by travel.

The result is a powerful integrated project integrating the online and in-store experience with elements including crystallized passports, customized and collectable passport stamps, a micro-site and social media content.

Website: passporttosparkle.com
Source: RO New York

For more in the series of The Latest Digital, please see our most recent editions as follows:

- The Latest Digital: Labelux, Burberry & Chanel
- The Latest Digital: Cartier, Prada & Tod’s
- The Latest Digital: Balmain, Yoox & Mandarin Oriental

Vana Belle, a Luxury Collection Resort, Koh Samui

Mantis Collection opens White Desert ecological camp in Antarctica, as the first new hotel for over 100 years in opens in Switzerland’s Gstaad

White Desert, Antarctica

Mantis Collection has debuted in Antarctica, the world’s most southern continent, with a five-star ecological camp comprised of seven individual pods. Six of the seven pods are luxury en-suite bedrooms, each 6.1m in diameter, including beds, a wash area, toilet and writing desk. There is also a separate shower tent with a full shower and toilet facilities.

Website: mantiscollection.com
Source: Luxury Travel Magazine

W Hotel, Bangkok

Starwood’s W Hotel brand has opened in Bangkok’s commercial district, in the city’s prestigious Embassy Row. The 407 room property features the signature W bed, state-of-the-art entertainment systems, world class restaurant, bar, and the brand’s Whatever/Whenever service.

Website: starwoodhotels.com/whotels
Source: Hospitality Design

Waldorf Astoria, Berlin

Hilton Worldwide has launched its luxury Waldorf Astoria brand in Germany, with the opening of the 232-room Waldorf Astoria Berlin. Located within the new 118-metre high Zoofenster skyscraper in Berlin’s Charlottenburg district, the art-deco inspired hotel features Les Solistes by Pierre Gagnaire alongside the New York style Lang Bar.

Website: waldorfastoria.hilton.com
Source: Business Traveller

The Alpina, Gstaad

Nestled into five acres and crafted from local materials (stone from the Alps and repurposed wood from nearby centuries-old farmhouses), The Alpina Gstaad is the first new hotel for over 100 years in one of Switzerland’s most glamorous destinations. The $337 million-dollar showpiece includes the hotel, private apartments and three chalets. (Image: Reto Guntli)

Website: thealpinagstaad.ch
Source: Forbes

Mandarin Oriental, Guangzhou

Mandarin Oriental Hotel Group has opened in China’s third largest city, Guangzhou. The 233 room, 30 suite property boasts a signature spa, steam rooms, saunas, vitality pools and experience showers. Guests can choose between five food and beverage offerings, one of which is the Mandarin Cake Shop, serving sandwiches, cakes and pastries.

Website: mandarinoriental.com/guangzhou
Source: Mandarin Oriental

Fairmont the Palm, Dubai

IFA Hotels and Resorts has launched Fairmont the Palm, the only operational resort located on the trunk of the Palm Jumeirah, Dubai. The $330m five-star beach front hotel features 460 metres of beachfront, 381 guestrooms and seven food and beverage outlets.

Website: fairmont.com/palm-dubai
Source: Arabianbusiness.com

Vana Belle, Koh Samui

Starwood Hotels has opened Vana Belle, a Luxury Collection Resort, on Thailand’s Koh Samui. The Luxury Collection brand’s third hotel in Thailand features 80 Pool Suites and Pool Villas, with expansive outdoor spaces, breath-taking views and the utmost privacy, enveloped in lush foliage and tucked away in the white sand cove of Chaweng Noi Beach.

Website: starwoodhotels.com/luxury
Source: Starwood

Boutique & Design Hotel, Le Clervaux

JOI-Design was recently commissioned to transform the Hotel Central in Clervaux, Luxembourg, into Le Clervaux Boutique & Design Hotel. The 22 suite property features a private dining space as well as public restaurant, where the design firm have conceived three distinct styles for the suites.

Website: le-clervaux.com
Source: JOI-Design

Kempinski, Masai Mara

Kempinski Hotels has opened its all-inclusive Olare Mara Kempinski, Masai Mara Tented Camp. The company’s first property in Kenya accommodates a total of maximum 24 guests at any one time, with tents furnished in the classic style of the grand African safaris with four poster or twin beds, outdoor and indoor showers and a teak deck spread over 80sqm.

Website: kempinski.com
Source: Luxury Travel Insider

The Wellesley, London

The Wellesley, a new 36 room luxury townhouse hotel, has opened in London’s Knightsbridge, featuring a Cigar Lounge & Terrace with the UK’s largest bespoke humidor. Contemporary & classic style combining the building’s 1920s art deco design with stylish modern additions, such as the Crystal Bar with a Whisky & Cognac wall.

Website: thewellesley.co.uk
Source: Riva PR

Hilton, Zhongshan

Hilton Hotels & Resorts has opened in the Pearl River Delta, with the Hilton Zhongshan Downtown, owned by The Lihe Group. The hotel features 459 guest rooms including 34 suites; a variety of restaurants and bars, two ballrooms, as well as state-of-the-art meeting facilities and a recreation centre.

Website: hilton.com
Source: MICE Biz

For more in the series of The Latest Hotels, please see our most recent editions as follows:

- The Latest Hotels: St. Regis, Ritz Carlton & Aman Resorts
- The Latest Hotels: Westin, Banyan Tree & Shangri-La
- The Latest Hotels: Delano, Four Seasons & Kempinski

Dior’s latest Milan boutique

Sao Paulo and Kazakstan become the newest luxury retail hotspots with the opening of luxury malls Cidade Jardim and Esentai, alongside Louis Vuitton, Rolls Royce & Valentino

Alexander McQueen, London

Alexander McQueen has opened its first stand-alone men’s wear store on Savile Row in London. The 200sqm space was designed David Collins in collaboration with creative director Sarah Burton and will offer a high-end ready-to-wear collection, as well the new in-house bespoke service. A glass-encased exhibition space will feature regularly changing artworks curated by the London gallerist Sadie Coles.

Website: alexandermcqueen.com
Source: WWD

Berluti, Osaka

LVMH’s Berluti has inaugurated a mono-brand flagship store in Osaka at Umeka Hankyu’s shopping centre. The store will house shoes and leather goods as well the clothing collection of the brand launched earlier this year, designed by Alessandro Sartori.

Website: berluti.com
Source: CPP Luxury

Brioni, Beijing, Dubai, Suzhou

Brioni has opened two stores in China, within the China World Mall in Beijing and Matro Shopping Mall in Suzhou, bringing the total number of mono-brand stores in the Republic to 14. The Suzhou store is the largest in China at 200sqm. Brioni has also opened in Dubai’s in Mall of the Emirate, as part of the brand’s focus on monobrand retail expansion, following its acquisition by PPR.

Website: brioni.com
Source: Gulf Business, CPP Luxury

Cartier, Lucerne, Milan

Cartier has launched an enlarged flagship store in Lucerne, Switzerland, within the heritage Schweizerhof Hotel. The 206sqm store will house Haute Horologerie watch collections, jewellery and accessories, designed by Bruno Moinard.

Cartier has also reimagined its four-floor Milan Boutique on Via Montenapoleone in collaboration with the designer.

Website: cartier.com
Source: FHH, CPP Luxury

Cerruti, Hong Kong

Cerruti 1881 has unveiled its new store concept with its most recent opening in Hong Kong, at Harbour City Mall. The move follows its 2011 acquisition by Trinity, a subsidiary of Li Fung Group, Cerruti’s long-time strategic licensing partner in China.

Website: cerruti.com
Source: CPP Luxury

Chlo, Paris

Paris’s Rue Saint-Honor has become home to the capital’s second Chlo boutique, realised by creative director Clare Waight Keller and architect Joseph Dirand. The flagship boutique will house the full ready to wear collection alongside the brands accessories, leather goods and fragrances.

Website: chloe.com
Source: Fashion Windows

Chopard, Milan

Chopard has unveiled a newly expanded 300sqm boutique in Milan, on Via della Spiga, in keeping with the new global design concept for the brand’s stores. Walls clad in ark oak and wooden parquet floors, with a crystal staircase created by American architect Thierry W. Despont, frame four display windows.

Website: chopard.com
Source: Luxos

Christian Louboutin, Rome

Designed by architect Eric Clough, Christian Louboutin has opened in Piazza San Lorenzo, Lucina, Rome. Taking design cues from ancient Rome, dimmed lights and travertine surround the woman’s area, with accessories and fur skins complimenting the signature red carpets.

Website: christianlouboutin.com
Source: CPP Luxury

Dior, Los Angeles, Milan

Dior has reinvigorated its 460sqm space on Rodeo Drive, which it has occupied since 1990, in collaboration with Peter Marino. The new design houses five individual salons, one featuring a film of Dior in various settings, a bench of interlocking ginko leaves made out of aluminium by French artist Claude Lalanne and a rotating chandelier by Lee Bul.

The brand has also worked with Marino to double the size of its Milan flagship, which now showcases all Dior’s ready-to-wear, accessories, Joaillerie and Horlogerie collections, in the theme of a French hotel particulier.

Source: WWD (Los Angeles), WWD (Milan)

Fratelli Rossetti, Hong Kong, Shanghai

Fratelli Rossetti has opened two stores in China, in Hong Kong’s IFC Mall and in Shanghai at Plaza 66. In celebration of the openings, the brand has transported its Historical Museum’s shoe collection to China, from the company’s headquarters in Parabiago, Italy.

Website: fratellirossetti.com
Source: WWD

Hublot, Xiamen

Hublot has opened its largest store in China, with 200sqm in Xiamen’s top luxury shopping area, China Town. A faade of black stone, leather furnishings, counters of glass and metal fixtures are integrated with high tech details, in keeping with the brand’s “Art of Fusion” concept. It marks the brand’s 55th boutique worldwide, seven of which are now in China.

Website & Source: hublot.com

Hugo Boss, Manhasset

Hugo Boss has debuted its new store concept in the United States, at the Americana Manhasset in Manhasset, N.Y. The 315sqm space features dark brown colour themes with contrasting beige matte fabric back walls, where interior elements include bronze brushed and high-gloss surfaces, stone flooring and leather accents. The store predominantly features ready-to-wear, accessories and shoes for men.

Website: hugoboss.com
Source: WWD

Isabel Marant, Paris

Isabel Marant has opened in Paris’s 16th arrondissement on Avenue Victor Hugo, in a historical mansion spanning 230sqm over three levels. Designed by Cige architects, the concept uses vegetation both indoors and outdoors, against minimalist white-wood-black decor, to house both the signature and contemporary collections.

Website: isabelmarant.tm.fr
Source: FashionMag

IWC, Hong Kong

IWC Schaffhausen has opened a new boutique in the Mall at Pacific Place in Hong Kong. The design concept of the new, 52-square-metre boutique unites the distinct architecture and styling of the six product families, where clients can experience the stories around the products through artefacts, pictures, books and media.

Website & Source: iwc.com

Jaeger LeCoultre, Paris

Jaeger-LeCoultre recently unveiled its revamped and expanded store on Paris’s Place Vendome. The 500sqm store is the brand’s largest worldwide, spread over three stories, encompassing several selling spaces, exhibition areas, a VIP room, mini museum and an after-sales service centre with an on-site master watchmaker.

Website: jaeger-lecoultre.com
Source: WWD

Level Shoe District, Dubai

Interior Architects Shed was commissioned by Chalhoub Group in Dubai to create an entire district for the world’s leading luxury shoe brands over 8,900sqm. Level shoe district features individual boutiques and four multi-brand pavilions, with male and female VIP areas, an atrium art installation by United Visual Artists and a traditional, high-end cobbler.

Website: levelshoedistrict.com
Design & Source: SHED

Louis Vuitton, Kazakstan, So Paulo

Louis Vuitton has opened its 455th store in Kazakhstan, with a 750sqm space designed by Peter Marino, showcasing ready-to-wear, leather accessories and shoes for men and women. The VIP area has been designed to resemble a yurt.

The brand has also unveiled its first global store in Latin America, with a near-1000sqm space within Sao Paulo’s Cidade Jardim mall. The design was inspired by Peter Marino’s Vuitton Maison on New Bond Street in London, with Italian sand-coloured marble, beige carpets, vintage Vuitton advertisements and Brazilian furniture.

Website: louisvuitton.com
Source: WWD (Kazakstan), WWD

MB+F, Beijing

Swiss watch manufacturer MB&F has opened its first boutique in Beijing through a collaboration with local retail partners Ray Union and Europe Watch Co. The store is located in the state-of-the-art ParkLife Beijing Yintai Centre and will house an exclusive, limited edition Horological Machine created especially for this first boutique.

Website: mbandf.com
Source: Luxuo

Moncler, Budapest, Turin

Moncler has opened in Budapest, Hungary, with a 150sqm space on Andrassy Ut, the leading luxury shopping street in Budapest. It has also opened its first mono-brand store in the Northern Italian city of Turin, with a 90sqm boutique that will offer complete range of Moncler collections, men’s, women’s and accessories, Moncler S and Moncler Grenoble.

Website: moncler.com
Source: CPP Luxury

Mulberry, Singapore

Mulberry has opened its first Asian flagship store in Singapore, at Mandarin Gallery on Orchard Road, where limestone-tiled floors, curved timber follies, brass accents and handcrafted furniture showcase the brands dedication to craftsmanship. The store will house the full collection of men’s and women’s core and seasonal accessories, as well as women’s shoes and ready-to-wear.

Website & Source: mulberry.com

Piaget, Hong Kong

Piaget has opened a flagship boutique in Hong Kong, with over 460 square metres on the ground and mezzanine floor of the Mandarin Oriental. Realised by Christin Querlioz from Atelier Sasha in Paris, the boutique is based on the concept of expressing the brand’s unique blend of Haute Horlogerie and Haute Joaillerie skills by presenting a journey through the Piaget world.

Website: piaget.com
Source: Luxos

Prada, Tokyo

Prada Group has opened both a Prada store and a Miu Miu store in Tokyo’s Daimaru Mall, designed by Roberto Baciocchi. It marks the 21st location for Prada in Tokyo, housing men and women’s accessories, shoes, bags and the luggage collections over 120sqm.

Website: prada.com
Source: CPP Luxury

Rolls Royce, So Paulo

Rolls Royce has opened its first showroom in Latin America, in So Paulo, Brazil. The new 500sqm space uses glass and space to provide optimum natural light, furnished with bespoke-designed furniture and cabinets, with leather, wood, surface finishes and carpet samples from the home of Rolls-Royce at Goodwood in the UK.

Website: rolls-roycemotorcars.com
Source: Car News

Salvatore Ferragamo, Abu Dhabi, Brisbane

Salvatore Ferragamo has opened its newest flagship in luxury mall, the Avenue at Etihad Towers, in Abu Dhabi. The 180sqm space with house the brand’s full range of ready-to-wear, leather goods and accessories, as well as an exhibition of shoes from the Ferragamo Museum in Florence.

The Italian luxury house has also inaugurated its 12th mono-brand store in Australia, in the city of Brisbane in the Queen’s Plaza Mall. The 160sqm store features Ferragamo’s full range of products for both men and women.

Website: ferragamo.com
Source: Luxos, CPP Luxury

Sergio Rossi, Tokyo

PPR’s Sergio Rossi has refurbished its Tokyo store at Takashimaya Times Square. The 85sqm boutique has been updated in keeping with the brand’s current retail concept, featuring a black-and-white herringbone-pattern Italian marble floor and brass accents.

Website: sergiorossi.com
Source: WWD

Shang Xia, Beijing

Shang Xia, the Chinese brand established by French fashion house Herms International, has completed its first expansion with the opening of a second boutique in Beijing, in he China World Mall. The 135sqm space was designed by Japanese architect Kengo Kuma, featuring stone and stylised aluminium brickwork inspired by the Great Wall, along with natural wood and bricks of pu’er tea.

Website: shang-xia.com
Source: WWD

Valentino, Sao Paulo

Valentino joins Louis Vuitton and Rolls Royce this month, opening its first flagship store in South America, also in Sao Paulo. The 190sqm store – designed by David Chipperfield – is housed within the Citade Jardim luxury mall and features both women’s and men’s apparel and accessories, including bags and shoes.

Website: valentino.com
Source: Luxuo

Vertu, New Delhi

Luxury mobile phone maker Vertu has opened its first boutique store in India, with plans to expand to other cities like Mumbai, Hyderabad and Bangalore. It marks the first company owned distribution point in India, which was previously available though 20 points of sale through luxury products distributors. (Prague boutique pictured)

Website: vertu.com
Source: TheTopTier

For more in the series of The Latest Boutiques, please see our most recent editions as follows:

- The Latest Boutiques: Berluti, Dior & Saint Laurent Paris
- The Latest Boutiques: Hublot, Breguet & Assouline
- The Latest Boutiques: Rolls Royce, Piaget & Louis Vuitton