Tag: king
Fashion Roundup: Victoria’s Secret Slapped with $15M Lawsuit, Kate Middleton’s Fashion App and More!
Kate Middleton presents a royal fashion app? Not exactly. Still, a new mobile phone app has been launched tracking the Duchess of Cambridge’s every single style move. The app has already been downloaded by thousands of royal fashion lovers, revealing all the names of the designers or stores where each particular piece can be purchased. (Vogue UK)
Moving on to another Kate… Katy, that is. Katy Perry goes pumpkin on the cover of L’Officiel September issue with orange hair. Perry’s hair will soon complete the full spectrum of colors in a rainbow, after being featured in bubblegum pink, platinum blonde and just about every other color you can think of. This is her first time as orange. (Styleite)
Victoria’s Secret is being sued for $15 million by Zephyrs for misleading consumers and producing cheaper products. Allegedly VS are still packaging their products with visuals by Zephyrs-produced hosiery, which are no longer providing their top quality Italian hosiery to the lingerie giants. (Fashionista)
President Barack Obama will appear on the cover of Glamour’s November issue. This is part of Obama’s campaigning efforts to target new audiences in alternative news outlets. He will also appear on ESPN Magazine, People Magazine and more. (WWD)
‘Jersey Shore’ star and fashion designer Nicole Polizzi, aka Snooki, gave birth to her first baby boy named Lorenzo Dominic LaValle. The boy’s father is Snooki’s fianc Jionni LaValle, whose relationship with Snooki was also seen on MTV’s hit reality series. (MTV)
Closing our list of fashion highlights for this week, James Franco collaborated with 7 For All Mankind for a limited-edition T-shirt collection. His collection embodies the “cool California spirit”, with the graphics on the shirts gleaned from over 3,000 Polaroid shots taken during the campaign’s video shoots which were also made by Franco.
Take a look at the latest behind the scenes video released by Franco:
Daniel Lopatin & Tim Hecker
The latest release from the Software Studios imprint is 'Instrumental Tourist', the collaborative LP of Brooklyn-based Oneohtrix Point Never and the Polaris Award-winning Tim Hecker, whose respective experiments have routinely teased at the boundaries of electronic music and the capacity for compositions to grow from decidedly non or anti-formalist beginnings. After being long-time fans of each others solo work, 'Instrumental Tourist' sees Hecker and Lopatin come together to not only explore the capacity for their music to find a common ground in a collaborative project and to push one another in the studio setting, but also to probe at the potential for ambient and drone music to delve deeper into new, unfamiliar sonic realms.
DazedDigital: What inspired you to work on a collaborative album together?
Oneohtrix Point Never:I approached Tim about collaborating with me for a series of 12"s that C. Spencer Yeh and I wanted to release on Software - bringing together electronic music producers working in a more or less improvisatory manner in the studio. The idea was partially inspired by my interest in Teo Macero and his sessions with Miles Davis' varying groups in the late '60s and early '70s. There is a dynamic between open ended jams and the logic of tape editing that I find really stimulating. I thought that Tim and I would be great in terms of both utilizing the studio as an instrument, but I also just had a hunch that we'd compliment each other well; like in a rhythm section, or the ways directors and DPs work together. Contrasting styles and struggles can often lead to fresh work and having admired Tim's solo stuff, I thought it was worth a shot.
Tim Hecker:I was deeply into Daniel's last recordReplicawhen he suggested the project. I thought it made sense on a bunch of levels. Instead of doing a collaboration which brings together the 'inert' digital composer with a 'lively' or 'physical' instrumentalist to spray fresh life on the mouse clicking tedium, I thought some other route was better and this project made sense. Anyways, the point of a collaborative effort shouldn't be visualizing a clear path in advance. I wasn't sure how it would work out, and was interested in how it might take shape - which was part of the pleasure.
DD: Your LPs are stylized regarding around "digital garbage", and the ambiguous evocations of drone and ambient music. How do you feel your respective aesthetics married on the LP?
Oneohtrix Point Never:I think we both do a fair amount of melodic manipulation. There are some procedural things we do with garbage that lead to sounds suggesting classical forms, and upon discovering some of the specifics oh how that works respectively, we were able to work out a shared language.
Tim Hecker:From way too high of a vantage point it could be argued that we occupy similar terrain of music, but I think we both agree there's significant variance in terms of our interests and approaches in composing sound. I honestly wasn't interested in 'marrying' our aesthetics in a kind of linear additive sense, but rather evaporating the self into a project that is more than just you.
DD: Did you begin the project with a particular conceptual direction in mind as a duo?
Oneohtrix Point Never:I'm not sure how it emerged, but we pretty quickly got into this idea that we could paint an extended portrait of a sonic world that is filled with stock musical motifs and sounds in there most vulnerable states. Like the subconscious fears and desires of azither- what might that look like? There was a lot of conversation like that. But what you're hearing are very loose portrayals of that idea. It's more an anchor to stimulate, but then we really do end up just jamming off of each other in a way that isn't conceptually didactic.
Tim Hecker:We didn't cut a path in advance. It sort of took shape very quickly in a non-contrived, almost unconscious level through joking around and talking in the studio. It may not seem apparent from the music but our studio time was filled with laughs and rapid-fire banter that kind of helped to morph the approach as things continued over a couple of days.
DD: Technically, how did you approach the recording process? You're both known to process samples of acoustic instruments and analogue synths in your productions, so how did you work out enough of a variation between the two of you to feel you had technically distinct inputs into the sound of the project?
Tim Hecker:I didn't care for delineating any sort of distinct input. I enjoy dissolving myself into an ether of Daniel's solo lines. For example, mixing or adding reverb to one of Daniel's phrases for me constitutes creative input that is better than being sonically represented in an obvious way. I'm still obsessed with the effect of electronic instruments being re-amplified in real space and capturing those environments. We used a lot of room microphones that gave a greater depth to things.
DD: The album is presented as largely improvisational, with a sort of free-jazz spirit to it. How do you feel you worked towards more structured elements over a prolonged period of time with this ethos in mind?
Oneohtrix Point Never:It's less about free-jazz and more about an open, improvisatory approach and deep listening. You can easily link that to all sorts of 20th century musical practices. There's no need to compromise because there's no hardcore parameters set until we're dealing with edits or having some macro level discussion about which tunes work and which don't. There's formal aspects to both of our styles but I wouldn't say there is a formal aspect to this project. We usually agree on what sounds good, and when we don't its easy - we just ice it and move forward.
YES, IT’S A CRISIS: 1,000 Jobs Gone At Groupon And LivingSocial; Can The Daily Deal Sector Turn It Around? (GRPN)
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LivingSocial just announced the firing of 400 employees, which is about 8.9% of its total workforce.
What's more unnerving is that over the past six months, Groupon reduced its workforce by 648 positions.
More than 1,000 reductions across both businesses is a huge deal. Those reductions aren't all layoffs; some are through attrition.
To cap it all, Groupon CEO Andrew Mason's job was in question all week, and he only received his board of directors' seal of approval late Thursday.
If this was happening at Facebook or Twitter — or any other major tech brand — people would be freaking out.
So why isn't anyone freaking out yet?
Arguably, this is a recession in the daily deal business.
It's the industry's first, given that it didn't exist until about four years ago.
LivingSocial told Business Insider via email about the job cuts. "After two years of hyper-growth from 450 to more than 4500 employees, these moves will align our cost structure against our 2013 plans and will help us set the company on a path for long-term growth and profitability. Specifically, they will allow us to invest more in critical priorities like marketing, mobile, and the hiring of additional technology staff."
LivingSocial told CNNMoney that it is moving much of its customer service from its headquarters in D.C. to Tuscon, "so some job openings will be available in that area." Sales and editorial, however, have simply been "streamlined."
The job losses reflect the shaky economic underpinnings of the daily deal business, which Groupon and LivingSocial have yet to wrestle into control.
LivingSocial posted a net loss of $566 million in Q3 2012. $496 million of LivingSocial's loss stems from a huge writedown of some of its acquisitions from 2011, the Washington Business Journal reports. LivingSocial's revenue also fell to $124 million in the three-month period, down from $138 million in the second quarter.
As of market close today, Groupon's stock price is currently sitting at $4.54, according to Yahoo Finance. The 52-week range is shocking: it reached a high of $25.84. That followed six months' of shrinking total billings at the company. (Its American business is robust; the international arm less so.)
A Groupon spokesperson tells us that its layoffs were largely due to new technology the company invested in that made those jobs irrelevant. In fact, we're told, Groupon has 200 job vacancies open across North America right now.
And, of course, the job cuts don't mean that Groupon and LivingSocial are going to vanish tomorrow. They're huge businesses after all. But they are cause for concern as they illuminate potential weaknesses in the daily deal business model.
The main problem is operational scale.
Both companies are dependent on large salesforces. It is very difficult for them to leverage operation scale: To sell more, they need to employ more people. Groupon historically has prided itself on the long-term relationships its salesforce builds with its merchants. They have struggled to leverage self-serve, turnkey sales the way Facebook has.
In fact, Groupon and LivingSocial aren't even tech companies. Rather, they're email companies. Although email is here to stay for a long time, the tidal shift among consumers is away from email to instant messaging, social media messaging, and mobile phone messaging. They need to pivot into alternate methods.
Groupon is trying just that, with Groupon Goods, which so far has been a success. And both companies need to do what Groupon says it is trying to do, which is replace human-to-human selling with tech that can increase each individual worker's selling power.
Lastly, the downturn ask whether the daily deal business has hit one of its natural ceilings: new merchants. Both companies need a fresh supply of new merchants to offer more deals, or to re-up on repeated deals. It's an open question that both Groupon and LivingSocial now have to prove: Is there enough new merchants or incremental repeat business from merchants for the sector to continue to grow?
A thousand-plus layoffs suggest that, for now, the question lacks a satisfying answer.
Don't Miss: Groupon CEO Andrew Mason Keeps His Job!
Fashion Roundup: Lady Gaga’s Cake Video and Tyra Banks is Back In Business
L’Wren Scott to design costumes for Mick Jagger’s Rolling Stones 50th Anniversary Tour. Jagger’s longtime girlfriend will need to answer to Mick Jagger’s high-end requests asking that the costumes will first of all fit and also be glamorous. The Rolling Stones have recently launched their world tour in London and are once again dubbed as the hottest band in the world. (Hollywood Reporter)
Former supermodel and First Lady of France, Carla Bruni, landed a cover on Vogue Paris’s December/January issue. Nicolas Sarkozy is no longer the president of France, which may answer to why this photoshoot seems very casual and classic. (Fashionista)
Vogue looks back at some of the most interesting stories of fashion icons and their relationship with Vogue. Stories from supermodel Iman to hair stylist Guido Palau, but the most interesting story is that of designer Alexander Wang, who looks back at his days as an intern at Vogue. (Vogue.com)
A lot of people have forgotten that Tyra Banks is still a model, luckily she is here to remind everybody that she’s still got it. Fierce, full of dark and pain is how she describes her latest cover on The Black Issue of WeatEast magazine shot by Udo Spreitzenbar. (Huffington Post)
Greenpeace have launched a full throttle attack on retailers who use hazardous chemicals in garment manufacturing, recently attacking Spanish giants Zara. Victoria’s Secret mega-model Miranda Kerr was heavily inspired by the initiative and according to reports may turn her back on Victoria’s Secret, who is also vulnerable to these attacks. (Styleite)
Closing our list of fashion highlights of the week, Lady Gaga teams up with celeb-photographer Terry Richardson for her new Cake Video.
Warning: this clip is too hot!
Lawrence Weiner
“I try to make work that nobody can use if they are not willing to accept a change in whatever logic structure they are stuck in,” explains Lawrence Weiner. It is the day before the opening of his solo exhibition BE THAT AS IT MAY at the Lisson Gallery, and accompanied with a glass of whisky, he begins to unravel a five decade career in which he has deconstructed artistic practices and expanded the accepted notions of the art object. As the title of his new show suggests, Weiner proposes “are we going to accept this as art?” Something that has continued to fuel his fascination with materialism and breaking down the structure of things. THIS AS THAT (BE THAT AS IT MAY) is printed on the window of the gallery, projected inwards and outwards, allowing it to be viewed simultaneously without occupying the room itself. It becomes a material fact, less to do with the way the text is presented and more to do with its relation to space. Here, Lawrence Weiner discusses growing up in the Bronx, pretty girls at MoMa and his dedication to changing attitudes.
When did your fascination with language begin?
Im not even that fascinated by language. Language became the means to break the hierarchal standard. I got good at what I was doing. Language became a necessity because painting had reached a certain point. It just wasn't allowing me to go as deep into the relationship of what interested me - human beings and objects. Remember, at that time, it was not a radical choice. There were thirty or forty artists who began to see language as a means of making art. It wasn't radical. It wasn't even a departure. Nobody was paying attention to you apart from your little art world. It didn't much matter. You didn't have to fit in. The whole point of the work is that it puts a material fact out. It has no metaphor. I don't know how someone will react. It doesn't carry a hidden meaning. You don't miss the point, the point is there. Each individual person comes to art and looks at it. If it doesn't have a metaphor, they will take their needs and their desires and build a metaphor from what they are looking at. That is why Mondrian was so powerful.
You began your career with explosion events...
That was something else. It was 1960 and I was in California. I did a piece of work where I made a mistake, not that we got caught. We didn't even get prosecuted because there was a whole lot of people and I guess the judge at Mill Valley realised that if he held anybody, he would be stuck with all these people. I think we were sort of scary, but not frightening like Hells Angels. I thought that each individual explosion was a sculpture. I had to function and deal with it that way. Four years down the line I had my own crisis. I decided that I didn't want to participate in this world anymore. Looking back, it was a very post-adolescent mentality of not wanting to do something. From then onwards, it wasn't about each individual explosion. Each hole meant something to somebody and the idea became obvious, that each hole would always mean something to somebody. That was the point in making art, that it meant something to somebody. I guess I didn't stop producing this kind of work. Instead, I stopped thinking about the specific individual object. I began to realise that the drama of each individual work was the object. I guess it took me a while.
Growing up in the South Bronx, was there a concept of art?
Only by chance, yes. I had seen art but I didn't really understand it. They gave out free passes to public school kids for the Museum of Modern Art. It knocked my socks off. I made a joke, but it is not really a joke, it is the truth, that whenever you went to MoMa, there were always very pretty girls there. So, that was my introduction into so called 'art'. I guess I wasn't such a loud mouthed kid as I thought. An awful lot of people, and I don't know how they had the patience, were extremely kind to me. Seriously. I didn't have to fight my way through. As an artist it was another story. When it became obvious to me that I knew what I was going to try to do, I remember some very established artists telling me “Hey kid, everybody says your crazy, your not crazy, but how to fuck are you going to make a living?"
Did that excite you?
No, I had used up my excitement by that time. The gentile poverty of being an artist was far less daunting than trying to decide where I fit in positively in society. I come from a background of social engagement and civil rights long before it was fashionable, so I felt a bit of guilt for stepping aside and saying essentially instead of changing the temporal, I was literally trying to change the culture. It took a while and an awful lot of guilt. A lot of self searching to get to the point where I began to think it really was possible, by making art to change the logic structure of society.
There must have been a strong feeling of change since the release of your firstArtist Statement?
No, I was lucky because I had an audience from the very beginning. Mainly consisting of artists. It was small, perhaps it made noise, but it had no power. I never felt like I was one against the world, it just was a little hard. There were difficulties, but they were from my own choice. I had the opportunity to teach, but I wanted not to. When you teach, you take on an authority and you are responsible for people. Artists are not supposed to have authority. You are supposed to really and truly be the scribbler on the ground. Maybe it was a romantic choice. The making of art is about what you show, it is not about this persona that they are trying to build around you.
Do you feel your work is ever romantic?
Aspirational, yes. Of course, doesn't everybody? With every work that I show, if people accept the logic structure it would radically change their attitude towards life. I try to make work that nobody can use if they are not willing to accept a change in whatever logic structure they are stuck in. Art is supposed to change the way you relate to the world at large. Hey, thats not romantic, is it? But, I guess aspirational is not so bad.
Lawrence Weiner'sBE THAT AS IT MAYis held at London'sLisson Galleryuntil 12 January 2013
Florence’s Fearless Fashion Fair: ModaPrima
Conjure up a large 19th century railway station in the heart of Florence, Italy, and you have arrived at the international fair for men’s and women’s clothing, ModaPrima Firenze.
This weekend, the Stazione Leopolda venue hosted it’s 73rd annual ModaPrima fashion fair featuring ready-to-wear collections and accessories for Fall 2013/14, with a focus on the bestsellers for Spring 2013.
The event has now become the international market’s famed trade fair for “fast fashion” and retailers; welcoming thousands of buyers from around the world to gush over luxurious Italian fabrics and designs.
Now in it’s second edition in Florence, ModaPrima showcased around 150 brands, produced by some of the best fashion firms Italy has to offer. Amongst those to take to the stands were names like Tendenze, Vezzo, Rossana & Co., Bianca Maria Caselli, Flyline, Ann Max, and many more.
Last year, the event saw over 1,500 buyers turn up, 700 of which came from nearly 50 different countries led by Japan, followed by Turkey, Portugal, Spain, and Russia amongst others.
Made in Italy
These days, the modern Italian woman is building a reputation for her fearless attitude towards fashion by boldly mixing colors and textures, much like their multi-tasking lives. One woman familiar with mixing fashion and work, is chic Italian blogger Eleonora Carisi, brains behind the sumptuously feminine JouJou Villeroy blog and owner of concept store, You You, in Torino, Italy.
The store, dedicated to young artists and her own collection “What’s Inside You,” includes several collaborations with Italian and international brands and represents the importance of giving a voice to local and emerging fashion talents.
Similarly, it is through exhibitions like ModaPrima that a platform is provided for smaller brands to reach out to an international market.
Mihara Yasuhiro
You can always hear the call of the wild in a Miharayasuhiro collection. Since Yasuhiro added menswear to his sneaker empire eight years ago, the label’s eponymous(ish) founder has been roaming the great outdoors, producing collections that merge a romantic notion of nature with an urban sensibility. The richly textured silhouettes are rooted in English tailoring, but executed in spliced-and-diced fabrics printed with painterly motifs from his homeland, and often presented alongside live performances by Japanese artists. For spring/summer 2013, Yasuhiro turned his gaze upon American rockers, transforming hard-as-nails leathers into something altogether more poetic to create an anti-hero outlaw.
This year, Yasuhiro is gracing the UK with two major events: a place in Tate Britain’s Pre-Raphaelites Victorian Avant-Garde exhibition, where his spring/summer 2012 womenswear film Ophelia Has a Dream by Paolo Roversi will be shown alongside Sir John Everett Millais’ Ophelia, and a pop-up store at London boutique Browns’s menswear store, the scene of our interview.
How did you approach the design of your Browns installation?
I wanted the room to give an insight into the work that goes into my clothes. So I wallpapered the space with images from the shoe factory I use in Tokyo, and the chairs in here are inspired by the workers’ chairs in the factory. I like the look of the chipped paint – you can see it’s been in use. Each chair represents a different stage in the work process and the craftsmanship and hours that go into making the pieces, like the camouflage and Japanese motif suits from AW12.
Could you explain your thoughts behind this idea of weaving in camouflage with traditional Japanese clouds and cherry blossoms?
My collection is called Inside Out, and plays on different aspects of that notion. There’s a Japanese expression that says your outside shows your inside, but I wanted to challenge this idea by creating pieces that show both – pieces where you don’t know which is which. The needlepoint prints are part of this idea and were done at an old obi factory in Tokyo. The flowers and waves are traditional patterns from the kimono, blended with camouflage to contrast the ancient and pure with the military connotations of modern amouflage. It’s also about what’s hidden. Camouflage is about hiding among the trees and flowers, but this camouflage clearly displays itself. So I was playing with the hidden meanings of an outfit.
Is the idea of man versus nature something you think about?
I find the contrast very beautiful. Tokyo especially is a very grey city – all concrete and asphalt – and the reality is that most fashion today is seen in a grey cityscape environment, so people become the nature element. I like to draw on nature themes in my work, but I also like to then do them in an all-grey medium, like the Japanese obi prints.
How much of your work process is an intellectual response and how much is an emotional one?
Good question. I think I’m more of a realist than a dreamer. At art college I was very caught up in the emotional side, and a lot of artists probably maintain that way of working. But as a designer, the practical can overtake the emotional. Patternmaking and production are quite unemotional. Everything for me starts with an emotional response, but I have to intellectualise my feelings. The point where I’m most emotional is when I have to explain a piece to the craftsman who’s going to make it. Then I tend to get very passionate. But a lot of the time it’s a hidden emotion.
Is there an idea or concept that you always return to?
The idea of ‘sublime meets ridiculous’ really fascinates me. For example, these two contrasting tartans on the jacket I’m wearing might seem ridiculous to some, but at the same time the expression is also very noble. I’m always looking at the clash between the two, and how things might change depending on the viewer.
You’ve collaborated with samurai guitarist Miyavi and Japanese design studio WOW for your shows. What is your secret to a successful show?
A show is such a fleeting moment. When you’ve worked on something for six months, day and night, you want that moment to make an impact. I’m interested in giving people something unexpected. I want them to leave with a story to tell.
Jun Inoue’s live calligraphy at your SS13 men’s show was striking.
Previously, I’ve been a bit against using certain aspects of Japanese culture in my work, and there was a time when I thought something like shodo calligraphy was too Japanese. I’ve had similar feelings towards the kimono. Living in Japan, you can feel very removed from all that nowadays. It’s like a costume from a bygone age that you can’t relate to, and it’s become almost a clich. But I’m seeing all this in a new light now.
So what do you think of non-Japanese designers working with the kimono?
It may look Japanese, but it’s not. But then, tailoring came from the west, and (Rei) Kawakubo and that generation of designers became famous for destroying tailoring. So I think about what western designers think of my tailoring. They might feel I’m destroying the concept of it, but I hope people can see I’m trying to retain the structure while making something new. Which is also why I’m now rethinking my views on aspects of traditional Japanese culture. There’s always more than one side to everything.
What part of Japanese pop culture inspires you the most?
Manga. I love it. I buy manga magazines every week, and my collection keeps growing. Manga is a very immediate and often critical reaction to what’s going on in culture and society right now, and a medium that reaches a huge amount of people. What do you hope to convey with your work? It’s quite simple, really. I want to see people happy. It might be impossible to change the world or the economy, but at least you can change how people feel.
Text by Susanne Madsen
Photography by Gareth McConnell
Taken from the December issue of Dazed & Confused
6%DOKIDOKI studio visit
As a pendant to Nicola Formichetti's full-on fashion in the #Fantasia issue, we set out, guided by the superstylist, to meet some of the most exciting Tokyo design talent of the moment. 6%DOKIDOKI founder, Kyary Pamyu Pamya and Nicki Minaj collaborator Sebastian Masuda was at the forefront of the Harajuku look, which he believes has taken 20 years to be treated with reverence. "What I want to say through all my projects is that the future is bright," Masuda tells Dazed. "You can create the future even you don't go to school or a famous university. Believe it, there is always a bright future for you."
Dazed Digital: Can you tell us when you launched your label?
Sebastian Masuda: 6%DOKIDOKI is the store based on the concept "sensational kawaii". I started this store in 1995 when I was 24. I was originally from a contemporary art and stage entertainment field, so haven't studied fashion at all. However I was dragged into fashion by fashion side of people.
I was inspired by a poet and a dramatist Shuji Terayama, and found interested in fine art and drama when I was a teenager. I learned the importance of "uncategorizedfreedom of expression" from his books and films. At that moment, everyone was into Comme des Garons-ish black and white and something digital, but I was looking into colourful stuff. No one has been doing such colourful expression so everyone issues with my work. But I believed in what I was doing, I wanted people to accept it. I came up with the idea of starting a shop which I took as a long-term gallery exhibition for me. Fashion people gradually started to accept wearing crazy stuff for clubbing, and this movement led into the phenomenon of 90s Harajuku colourful fashion.
DD: Who wears your clothes?
Sebastian Masuda: People who love colourful street fashion in Harajuku! Mostly girls from the ages of 18 to 25, and more recently we have male customers too. There are lots of fans overseas from Nicki Minaj to Nenna Yvonne. Bigbang, SHINee, and lot more K-pop stars wear 6%DOKIDOKI accessories for their music videos. And of course Kyary Pamyu Pamyu who came to the shop before she became famous. I create lots of art sets for her music videos and concerts, and sometimes produce her concerts overseas.
DD: Tell us more about collaboration with Kyary Pamyu Pamyu...
Sebastian Masuda: She came to 6%DOKIDOKI wearing a big ribbon, but the first work was our magazine cover shoot. We wanted someone representing as a strong icon for the next era, and I cast her. After she made her debut as a musician, she asked me to collaborate. She always inspires creatives, like her music producer Yasutaka Nakata for example, and is searching for something unseen and completely new.
DD: What's your most famous design?
Sebastian Masuda: Colourful pieces with strong messages. One of our greatest hits is the Revolution clip/brooch which was introduced in 2000 and is still very popular. Lots of fashion people have them! By wearing this piece made with the the word in Kanji letters and glitter materials, I want people to keep having revolutions in their hearts.
DD: What's the best moment in your career so far?
Sebastian Masuda:I haven't achieved it yet. My pop and colourful designs have just started to be accepted by the public. People used to make fun of it before...
DD: What are your hopes for the future?
Sebastian Masuda:I became producer of 6%DOKIDOKI from 2 years ago and one of our staff is now the main designer. Recently I'm working more as an art director for commercials, music videos and concerts. At the same time, I'd like to spread out this Harajuku culture based on the idea "kawaii". In 2013, I'd like to have an exhibition of my work both in Japan and New York. All my projects will become more global from next year!
DD: What's your favourite thing about Nicola Formichetti?
Sebastian Masuda:He is great because he understands how Tokyo is interesting from the global point of view. People like Nicola Formichetti accept Japanese culture without any prejudice so those people are good at "cooking" something with it. I'm looking forward to see what he will create next.
DD: Is there anything else you'd like to tell us?
Sebastian Masuda:I'll keep working as an art director, creating things with this brand 6%DOKIDOKI, and expressing something with the idea of fashion through Harajuku "kawaii" culture. It took about 20 years to let people understand how amazing this colourful world is. What I want to say through all my projects is that the future is bright. You can create the future even you don't go to school or a famous university. Believe it, there is always a bright future for you.
PhotographyDaisuke Hamada