Tag: latest stores

The new website by Six Senses Hotels

Luxury brands move to merge corporate content and eCommerce platforms, as Ferrari integrates the Apple iPad mini and Siri technology into its FF hatchback

Will digital marketing bring new consumers to luxury brands? According to a new survey from Luxury Interactive and ShopIgniter the answer is a resounding yes. The study found that the leading business driver among luxury brand marketers, for investments in digital and social media, is in fact new customer acquisition.

63% of the luxury marketers surveyed predict that by 2015, digital marketing will be the most important form of marketing for their brands — more important than traditional print, TV or loyalty programs. This very year 85% will increase their digital spend and 72% will increase spending on social media marketing.

“ Social media creates opportunities to drive product discovery, generate new customer insight & move prospects closer to a purchase decision ”

“While acquiring new customers in social media is logical given the demographics it draws, luxury brands need to develop strategies built on extending their brand promise, inviting fans in and providing the exclusivity they expect,” explained Marko Muellner, VP marketing at ShopIgniter, in a statement.

“Our experience shows that roughly half of a brand’s social fans are not in the house file, which means there is ample opportunity to not only introduce the brand to a new customer, but also find opportunities to drive product discovery, generate new customer insight and move prospects closer to a purchase decision.”

Baselworld, App

The Baselworld 2013 App is now available for Android, Blackberry and iOS, offering help for those negotiating the new hall layouts. The free appincludes interactive 3D hall plans, detailed information about exhibitors and an overview of events and press conferences. Users can add their own notes and photos to an exhibitors entry.

Download: Apple
Source: Retail Jeweller

Christian Louboutin, Chinese Social Media

Christian Louboutin has launched on Sina Weibo, Youku and Tudou, as the brand looks to extend its digital influence in Asia. A new ecommerce site to service countries within the APAC region will be launching in the coming months, alongside a simplified Chinese corporate website and a dedicated ‘Stop Fake’ site.

Websites: Weibo, Tudou, Youku
Source: Christian Louboutin

Condé Nast, Web TV

Condé Nast has announced its latest digital push: an online video network, featuring Glamour and GQ-branded original video series sponsored by Procter & Gamble, Microsoft and Mondelēz International. More “branded programming” featuring other Condé brands will follow, more than a year after Condé announced the launch of a new entertainment division.

Source: Fashionista

Escada, eCommerce

Premium womenswear label Escada has launched its first e-commerce website in its home country of Germany. The site marks the brand’s first transactional website, offering apparel and accessories from both the mainline Escada collection as well as the sub-brand Escada Sport.

Website: escada.com
Source: Fashion United

Ferrari, Apple Integration

Following the appointment of Eddie Cue – Apple’s software and services guru – to Ferrari’s board, the luxury automaker has announced that Siri integration and a pair of iPad Minis are now standard on the Ferrari FF. The FF, its all-wheel drive, four-seat hatchback, will have iPad Minis installed in the headrests as part of a new rear-seat entertainment package.

Source: Wired

Jaquet Droz, Website

Celebrating its 275th anniversary, Jaquet Droz has unveiled its new HTML 5 website, infused with the brand’s DNA and the latest on-line technological innovations. All content can be shared on numerous social networks like Facebook or Twitter, and is available in 8 languages (French, English, German, Spanish, Italian, Russia, Simplified Chinese, Japanese).

Website & Source: Jaquet Droz

Lanvin, mCommerce

Lanvin has launched its e-store on its mobile-optimszed site. The brand announced the new shopping channel to consumers with a direct email and Twitter campaign. When mobile users access Lanvin’s site on their mobile device, they are brought to a homepage where they can scroll right and left through branded content such as exclusive items available on the e-store, fashion show videos, collections and window displays.

Source: Luxury Daily

LuxDeco, App

LuxDeco, an online destination for luxury home products, will launch its first shoppable magazine app for the iPad on April 24th. The latest trends and interior styles are brought to life in video features, captivating photo shoots and exclusive interviews with renowned tastemakers, stylists and connoisseurs of design.

“With over 25% of our audience coming from the iPad, a luxury shoppable magazine was the obvious next step”, Says founder and CEO Jonathan Holmes.

Source: LuxDeco

Proenza Schouler, Website

Proenza Schouler has reinvigorated its website, the final phase of its rebranding, undertaken in collaboration with art director Peter Miles. Stocking a range of small leather goods, accessories and select items from the Spring 2013 runway collection, the revamped site will significantly expand Proenza Schouler’s presence in e-commerce.

Website: proenzaschouler.com
Source: Business of Fashion

Six Senses, Website

Six Senses Hotels Resorts Spas has launched its new web site, in keeping with the brands new visual identity and repositioning. The Web site makes full use of the group’s vast library of extraordinary images, highlighting the aesthetics, experiences, and natural beauty of the locations that Six Senses call home.

Website: sixsenses.com
Source: Hospitality.net

Zegna, Website

As part of its comprehensive digital strategy, Ermenegildo Zegna, has consolidated its online platforms, Zegna.com and the Zegna Online Store Powered by Yoox Group, under a single interactive structure that delivers full coverage of hot new style trends, fashion news and exclusive content together with a fashion-forward online shopping experience.

Website & Source: Zegna

For more in the series of The Latest Digital, please see our most recent editions as follows:

- The Latest Digital: Gucci, Porsche & Raymond Weil
- The Latest Digital: Labelux, Burberry & Chanel
- The Latest Digital: Cartier, Prada & Tod’s

Christian Dior debuts in Sao Paulo & Valentino unveils its refurbished Paris boutique, as Berluti expands in Asia and Lanvin launches its first menswear store

CBRE has released its Global Retail View for Q4 2012, and with it, exposed the 10 most expensive prime retail markets in the world. Hong Kong tops the list, where it costs more than €35,000 per square-metre, per annum, to rent a retail store. Somewhat unsurprisingly New York, London and Paris round out the top four.

But creeping into the top ten are cities like Sydney, Melbourne and – for the first time – Beijing, nestled between global shopping destinations and wealth centres such as Tokyo, Zurich and Moscow.

“With the strong momentum driving the China retail industry and the China economy as a whole, it comes as no surprise that Beijing is featured in the top 10 list,” explained CBRE Retail Asia Executive Director, Sebastian Skiff to Jing Daily.

“ Sydney, Melbourne & Beijing rank in the top 10 most expensive prime retail markets in the world ”

“We expect consumer market performance to provide, albeit at a healthier pace, the continued background for growth over the next 2 to 3 years in the retail property market. Our view is that both the consumer and retailer will be focusing more on quality rather than quantity.”

According to the study, rising prices in Beijing follow what’s being seen in other top ten markets – among them London, Paris and Sydney – historically low construction rates of top retail space, which leads to low availability levels and fierce competition.

As brands such as Gucci and Louis Vuitton begin to re-evaluate aggressive expansion strategies, it will be interesting to note the impact on luxury boutique openings in 2013.

Berluti, Hong Kong

Berluti has chosen Hong Kong’s Elements Mall for its 13th monobrand boutique, opening a 160sqm store as part of an aggressive expansion plan for 2013. The LVMH owned menswear house is set to open in Tokyo, New York and Shanghai in the coming twelve months. Osaka boutique pictured

Website: berluti.com
Source: CPP Luxury

Chloé, New York

Chloé has inaugurated its first boutique in New York’s SoHo, spanning 195sqm on Greene Street. The second NYC location houses jewellery, accessories, ready-to-wear, and handbags. The Deco-style boutique has been furnished with Bibendum chairs by Eileen Fray from the twenties and vintage pendant lighting by Curtis Jere.

Website: chloe.com
Source: Style.com

Dior, Sao Paulo

Christian Dior has opened its first flagship store in Sao Paulo, Brazil, located within the Citade Jardim Mall. Designed by Peter Marino, the boutique has been divided into salons, each dedicated to a different product category including ready to wear, jewellery and watches, shoes, bags and also features a VIP room.

Website: dior.com
Source: Pambianco News

Lanvin, New York

Lanvin has unveiled its first dedicated menswear boutique on New York’s Madison Avenue, the second location to feature the new Lanvin retail concept as conceived by Alber Elbaz in collaboration with MR Architecture & Décor. The 540sqm boutique spans three floors of retail with two additional floors acting as corporate offices for Lanvin.

Website: lanvin.com
Source: Selectism

Poltrona Frau, Dubai

Italian luxury furniture maker Poltrona Frau has unveiled its second UAE showroom in Dubai, occupying 600sqm on Bil Rashid Boulevard, opposite to the prestigious Burj Khalifa Tower. In partnership with Mubadala Development Company, the new showroom features three distinct spaces showcasing pieces by Le Corbusier, Pierre Jeanneret, Cassina, Poltrona Frau and Cappellini.

Website: poltronafrau.com
Source: CPP Luxury

Pomellato, Hong Kong

The current subject of PPR takeover talks, Italian jeweller Pomellato has opened its first boutique in Hong Kong, within the IFC Mall. As part of the brand’s expansion strategy in Asia, the opening will be followed by launches in Beijing, Shanghai and Singapore.

Website: pomellato.com
Source: Luxury Insider

Prada, Kuwait

Prada has opened one of its largest stores in the Middle East in Kuwait, spanning 850sqm over two floors within the Avenues Mall. The second Kuwait flagship, operated in partnership with Al Tayer Insignia, carries a full range of both women and men’s ready to wear, accessories, bags, shoes and eyewear.

Website: prada.com
Source: CPP Luxury

Vacheron Constantin, Los Angeles

Richemont-owned Vacheron Constantin has opened a new flagship store in Beverly Hills, on North Rodeo Drive. The 140sqm space marks the Swiss watchmaker’s 36th mono-brand store worldwide, and fourth in North America. Custom crafted limestone flooring is complimented by sleek showcases and walls finished in fine Venetian plaster.

Website: vacheron-constantin.com
Source: Europastar

Valentino, Paris

Valentino has unveiled its renovated flagship on Paris’s Avenue Montaigne. The retail space has been re-imagined by creative directors Maria Grazia Chiuri and Pierpaolo Piccioli along with architect David Chipperfield. The opening reflects the brand’s renewed focus on its own retailing and the relevance of the city for Valentino.

Website: valentino.com
Source: Pambianco News

Vera Wang, Shanghai

Vera Wang has opened its largest flagship bridal store in Shanghai, spanning 850sqm over two levels, featuring three dressing rooms and one VIP salon. Sydney boutique pictured

The brand’s first Chinese store charges a non-refundable fee of 3,000 Yuan (US$482) to try on bridal gowns for 90 minutes, which will then be deducted from any purchases. The company indicated that the “trying or fitting fee” is a way to protect its designs. Taking photographs and filming is also banned in the store.

Website: verawang.com
Source: Red Luxury

For more in the series of The Latest Boutiques, please see our most recent editions as follows:

- The Latest Boutiques: Patek Philippe, Corneliani & Louis Vuitton
- The Latest Boutiques: Hublot, Audi & Chanel
- The Latest Boutiques: Chloé, Brioni & Shang Xia