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Tag: Social

The Latest Digital: Baselworld, Zegna & Ferrari

On the spot LuxuryActivist -

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The new website by Six Senses Hotels

Luxury brands move to merge corporate content and eCommerce platforms, as Ferrari integrates the Apple iPad mini and Siri technology into its FF hatchback

Will digital marketing bring new consumers to luxury brands? According to a new survey from Luxury Interactive and ShopIgniter the answer is a resounding yes. The study found that the leading business driver among luxury brand marketers, for investments in digital and social media, is in fact new customer acquisition.

63% of the luxury marketers surveyed predict that by 2015, digital marketing will be the most important form of marketing for their brands — more important than traditional print, TV or loyalty programs. This very year 85% will increase their digital spend and 72% will increase spending on social media marketing.

“ Social media creates opportunities to drive product discovery, generate new customer insight & move prospects closer to a purchase decision ”

“While acquiring new customers in social media is logical given the demographics it draws, luxury brands need to develop strategies built on extending their brand promise, inviting fans in and providing the exclusivity they expect,” explained Marko Muellner, VP marketing at ShopIgniter, in a statement.

“Our experience shows that roughly half of a brand’s social fans are not in the house file, which means there is ample opportunity to not only introduce the brand to a new customer, but also find opportunities to drive product discovery, generate new customer insight and move prospects closer to a purchase decision.”

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Baselworld, App

The Baselworld 2013 App is now available for Android, Blackberry and iOS, offering help for those negotiating the new hall layouts. The free appincludes interactive 3D hall plans, detailed information about exhibitors and an overview of events and press conferences. Users can add their own notes and photos to an exhibitors entry.

Download: Apple
Source: Retail Jeweller

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Christian Louboutin, Chinese Social Media

Christian Louboutin has launched on Sina Weibo, Youku and Tudou, as the brand looks to extend its digital influence in Asia. A new ecommerce site to service countries within the APAC region will be launching in the coming months, alongside a simplified Chinese corporate website and a dedicated ‘Stop Fake’ site.

Websites: Weibo, Tudou, Youku
Source: Christian Louboutin

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Condé Nast, Web TV

Condé Nast has announced its latest digital push: an online video network, featuring Glamour and GQ-branded original video series sponsored by Procter & Gamble, Microsoft and Mondelēz International. More “branded programming” featuring other Condé brands will follow, more than a year after Condé announced the launch of a new entertainment division.

Source: Fashionista

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Escada, eCommerce

Premium womenswear label Escada has launched its first e-commerce website in its home country of Germany. The site marks the brand’s first transactional website, offering apparel and accessories from both the mainline Escada collection as well as the sub-brand Escada Sport.

Website: escada.com
Source: Fashion United

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Ferrari, Apple Integration

Following the appointment of Eddie Cue – Apple’s software and services guru – to Ferrari’s board, the luxury automaker has announced that Siri integration and a pair of iPad Minis are now standard on the Ferrari FF. The FF, its all-wheel drive, four-seat hatchback, will have iPad Minis installed in the headrests as part of a new rear-seat entertainment package.

Source: Wired

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Jaquet Droz, Website

Celebrating its 275th anniversary, Jaquet Droz has unveiled its new HTML 5 website, infused with the brand’s DNA and the latest on-line technological innovations. All content can be shared on numerous social networks like Facebook or Twitter, and is available in 8 languages (French, English, German, Spanish, Italian, Russia, Simplified Chinese, Japanese).

Website & Source: Jaquet Droz

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Lanvin, mCommerce

Lanvin has launched its e-store on its mobile-optimszed site. The brand announced the new shopping channel to consumers with a direct email and Twitter campaign. When mobile users access Lanvin’s site on their mobile device, they are brought to a homepage where they can scroll right and left through branded content such as exclusive items available on the e-store, fashion show videos, collections and window displays.

Source: Luxury Daily

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LuxDeco, App

LuxDeco, an online destination for luxury home products, will launch its first shoppable magazine app for the iPad on April 24th. The latest trends and interior styles are brought to life in video features, captivating photo shoots and exclusive interviews with renowned tastemakers, stylists and connoisseurs of design.

“With over 25% of our audience coming from the iPad, a luxury shoppable magazine was the obvious next step”, Says founder and CEO Jonathan Holmes.

Source: LuxDeco

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Proenza Schouler, Website

Proenza Schouler has reinvigorated its website, the final phase of its rebranding, undertaken in collaboration with art director Peter Miles. Stocking a range of small leather goods, accessories and select items from the Spring 2013 runway collection, the revamped site will significantly expand Proenza Schouler’s presence in e-commerce.

Website: proenzaschouler.com
Source: Business of Fashion

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Six Senses, Website

Six Senses Hotels Resorts Spas has launched its new web site, in keeping with the brands new visual identity and repositioning. The Web site makes full use of the group’s vast library of extraordinary images, highlighting the aesthetics, experiences, and natural beauty of the locations that Six Senses call home.

Website: sixsenses.com
Source: Hospitality.net

Zegna, Website

As part of its comprehensive digital strategy, Ermenegildo Zegna, has consolidated its online platforms, Zegna.com and the Zegna Online Store Powered by Yoox Group, under a single interactive structure that delivers full coverage of hot new style trends, fashion news and exclusive content together with a fashion-forward online shopping experience.

Website & Source: Zegna

For more in the series of The Latest Digital, please see our most recent editions as follows:

- The Latest Digital: Gucci, Porsche & Raymond Weil
- The Latest Digital: Labelux, Burberry & Chanel
- The Latest Digital: Cartier, Prada & Tod’s

Bread-line time

On the spot LuxuryActivist -

Called into the office, take a seat. "Napoleon" will be with you shortly. The chair beside me is vacant, the light in the windowless room scans at my eyes. I sign away my right to have a fellow member of staff present for the meeting. It’s a formality, they’ll be good to me, just as I’m good to all the authors I plagiarise.

A shock. At the end of my three-month probation period, I’m out of the cultural place, mumbling the wordswork ethicto myself like an item on a foreign menu, wondering if the managers decrypted or traced that email I sent anonymously.

“You can appeal,” says Napoleon.

I throw my hands up in the air. Then leave. Two days later my other job falls through. This is the nightmare of everyday life.

We’re clinging onto a liberalism that will, without doubt, be defeated at the next general election. A recent survey found that attitudes are hardening against the poor, even among young people, usually a more tolerant demographic. Outside the bubble of lefty blogs and comment pieces, we may forget that there is a general approval of what the government is doing. A majority of people, for example, would restrict what can be bought with benefits – this effectively means food stamps. So what’s the point? If you can’t get a table, get a waiting job, right?

My friends who used to be on the dole aren’t anymore. Maybe the government was right after all – there was game to be hunted, we just weren’t hungry enough. Is it a coincidence the promise of the dreaded Work Programme made us all crawl off the dole somehow? Cooking pizzas for cash-in-hand money, labouring on building sites, bumming around on friends’ sofas, applying for postgraduate degrees we’ll never be able to afford, moving in with our boyfriends, making life harder for the ones we love? Some of us would have (re)turned to shoplifting, or slept underneath beds, starving and screaming, but we’d have found something somehow, or we’d have killed ourselves on the drugs that seem to stalk the unemployed and hold their heads under the covers each morning, unable and unwilling to get up and look for work.

The truth is, and not many liberals will say this, but a lot of people don’t want to work. The government is probably right. We are lazy, we are choosy. Because don’t you think you’d really have to be masochistic to activelychoosea lot of the jobs out there? To actuallywantto do this work, given the choice, knowing what we know?

As far as I can tell, the reason we’re elitist and choosy is because work has come to stand for something so much worse than we were promised. Promised by ourselves, the lecturers, the poets, the rock stars, the hand of history itself, which we thought would move forward towards greater equality, more opportunity, less misery – an end to deference, the shattering of glass ceilings. But for the first time since I can remember, history seems to be spinning backwards. And as my friend, the nearly-always-on-the-money Dan Hancox says, not back to the 1980s, but the 1880s. Old hierarchies are being consolidated through new power structures – internships, tuition fees, the pricing us out of cities, the rebranding of social security first as welfare and then as charity.

But wait. Everybody’s an artist! Everybody’s got something to say! Have we been coaxed into thinking we can all work for our own disgusting selves and our crippled ideology, outside of the present reality – become graphic designers and freelance photographers and whatever it is university courses train people to do? Most certainly. Our ambitious have given our masters something they feel they need to slap down, put in its place, remind thatsomebody’s got to serve at the till, tend bar, punch numbers into the database. Of course, they’re right. Somebody got to do it. Nobody ever denied that.

So I can’t ignore the fact that there are better solutions out there if we’d only consider them. Take the idea that the national debt ought to be paid off by the richest in society, which they could handle many times over. A 20% tax on the wealth of the top 10% – less in percentage terms than the cuts to housing benefit – would do the trick. Boom – gone. No more austerity, no more “tough decisions” of the kind that always wind up hammering the young and poor.

It would be great too if workers weren’t treated like disposable pieces of machine; if there was an actual incentive to get a job – if it felt like it meant something, and was worthwhile, as opposed to just another form of coercion. Hancox also has some enlightening things to say about this, too, with relation to what’s happening in the ‘utopia’ of Marinaleda in southern Spain, where the rogue mayorJuan Manuel Snchez Gordilloseems to be restoring some dignity for his people.

This is dreamy stuff, I know. I have under a month until I’m totally out of work again. I’m not sure what I’ll do.

Fashion Roundup: Johnny Depp and Vanessa Paradis Split, Emma Stone On The Cover of Vogue, and Is Kate Upton The World’s First Social Media…

On the spot LuxuryActivist -

Fashion Roundup: Johnny Depp and Vanessa Paradis Split, Emma Stone On The Cover of Vogue, and Is Kate Upton The World’s First Social Media Supermodel?

It’s the end for the world’s most fashionable couple! CFDA fashion icon Johnny Depp and Chanel muse Vanessa Paradis have amicably separated after 14 years together and 2 children.

The pair, who have never married, have been living separate lives for months after moving to Los Angeles from France and haven’t appeared on a red carpet together in more than a year. Paradis, a French model, singer, and actress is currently in France promoting her movie Je Me Suis Fait Tout Petit. Depp was recently named the Council of Fashion Designers’ fashion icon for 2012 and received the Generation Award at the MTV Movie Awards this year. (People)

Emma Stone gets around! She recently appeared on the cover of New York magazine, where she talked about being flattered by comedian Jim Carrey’s creepy public crush. Stone is also making her debut on the cover of Vogue’s July issue with photos shot by fashion photographer Mario Testino. This cover comes just in time for the release of her Spider-Man movie with costar Andrew Garfield, who is now her boyfriend. Could this pair take Johnny Depp and Vanessa Paradis’s spot as “Most Fashionable Couple?” (Vogue)

Fashionista.com is asking if Sports Illustrated model Kate Upton is the world’s first social media supermodel. (We thought Coco Rocha had that title?) According to the blog, Upton has made strategic decisions on social media platforms like YouTube and Twitter, posing for controversial fashion photographer Terry Richardson in photos and videos that went viral. (Fashionista)

We’re not really sure why Alexa Chung is famous. She was the host of a now debunked MTV talk show and she shows up at all the major fashion shows. She also has a killer style. Whatever the case, the brands seem to love her--pushing her to appear in their ads. Her newest endeavor? A modern French brand named Maje that has tapped the British TV presenter to be the face of their Fall advertising campaign. She plays the part of “elegant yet edgy” 60s heroine for the shoot. (WWD)

Jennifer Hudson is a singer, actress, and role model for girls who want to shed pounds in a healthy fashion. Now, she’s also a fashion designer. The “American Idol” alum has put together a budget-friendly fashion line for QVC, which caters to average-size women from sizes 6 to 16. The line includes affordable dresses, leggings, skirts, and coats. She isn’t the first celeb to turn fashion designer for QVC. Nicole Richie, Heidi Klum, and even the Kardashians have come before her. (Stylelist)

Why Social media will evolve or… die.

High Tech LuxuryActivist -
Since the invention of the steam power engine, internet might be one of the biggest invention of the 20th century that changed the world in a way that things would never be...
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