When Georges Schaeren founded MIDO one hundred years ago, he set the principles that would allow the Swiss watchmaker to evolve through the years: impeccable quality, always-on innovation philosophy and perfect design. To...
This year, Audemars Piguet has a strong inspiration to be revealed during the Geneva SIHH. It is the 25th anniversary of the Royal Oak Offshore. The Royal Oak became one of the...
Hermes and watchmaking is a long love story. From craftsmanship to poetry, Hermès rolls out a beautiful story for watch-lovers. When the French luxury company launched the Slim d'Hermès, it was not...
The spirit of a luxury house is often represented by the personality and the charisma of its leader. Louis Moinet's CEO Jean-Marie Schaller translates this idea. LuxuryActivist had the opportunity and privilege to meet...
Baselworld has more than 1'000 brands represented in the fair. It is by far the biggest international watch event. Some watchmakers are legends and some watches became iconic. Hermès has for the...
2016 was a tought year for the Swiss watchmaking. With a negative growth, things became quite complicated for some established brands. SIHH 2017 is over and we can see that things went...
For this 27th year, the Salon International de la Haute Horlogerie (SIHH) will present several new interesting topics to note. For the past 27 years, SIHH has given visitors a 360° view of...
After the best part of six months of procedures and thorough investigations, Louis Moinet has become the official holder of the title of “First Chronograph”, awarded by the official Guinness World Records...
