CHANEL in Gstaad arrives just as the holiday lights begin to glow and the mountains prepare for a new season of snow. Across the House, winter is taking centre stage with a focus on warm elegance and thoughtful details, from the return of an Alpine boutique to a dedicated wardrobe for the slopes. CHANEL in Gstaad and the latest CHANEL COCO NEIGE 2025- 26 collection together embody a vision of winter that is both cocooning and resolutely modern.
In this feature, I first look at CHANEL‘s renewed presence in Gstaad, then at the key highlights of the new collection, devoted to life in the mountains. Both stories reveal how the codes of the House can be translated into moments of comfort, movement and style when the temperature falls.
CHANEL in Gstaad, a winter residence in the Swiss Alps
From 13 December 2025, CHANEL in Gstaad will once again take up its winter residence in the village, returning to the same iconic setting that has hosted the House for the past two seasons. Tucked away just outside the centre, the two-storeyed, ephemeral boutique is imagined as a cosy, intimate cocoon. Over approximately 120 square metres, it brings together the latest Ready-to-Wear, bag, accessory, and shoe collections, so that every visit to CHANEL in Gstaad feels like stepping into a complete Alpine wardrobe.
In a dedicated space, clients are invited to discover an exclusive selection of classic timepieces, including the J12 and Première watches, as well as a curated selection of jewellery creations from the emblematic N°5, Camélia and Comète collections. High Jewellery pieces will be unveiled during special events throughout the season, adding a further layer of brilliance to CHANEL in Gstaad and its winter story.
The boutique’s décor blends contemporary design with Alpine codes. Shades of white, beige, black, and gold set the tone, while tweed plaids, faux fur, soft lighting and antique wood create a warm chalet atmosphere that encourages guests to slow down and take time out. The boutique includes two fitting rooms with understated, comfortable sofas in the iconic colours of the House, so that each fitting becomes an exceptional moment.
Upstairs, a space with a contemporary boudoir ambience is home to the more urban lines. Here, the CHANEL 2025-26 Cruise collection, anchored in an Italian escapade on the shores of Lake Como, gently evokes a carefree glamour. Short dresses appear in pastel shades, tweed suits adopt ochre yellow and orange tones, and trouser suits in flowing tweed or gold lurex damask encounter an ensemble embroidered with shimmering sequins. The codes of the collection continue in a white and navy silk tunic, in the stripes of a trouser suit in jersey or denim, and in a loose-fitting coat with a sailor collar and belt.
Strings of pearls, evening clutches, pool bags, silk scarves, and long gloves compose timeless silhouettes that feel perfectly at home in CHANEL in Gstaad. Finally, the CHANEL Fall Winter 2025 26 Ready-to-Wear collection revisits House codes through layering and transparency. Bright tweeds swathe sophisticated outfits, knitwear plays a central role, and trompe-l’œil cashmere sweaters and jewelled buttons set off beige and black suits. Accessories play with illusion and scale, from pearl heels to necklace-style bags and striking strass jewellery. This exclusive location at Lauenenstrasse 2 in Gstaad will welcome guests until 8 March 2026.
CHANEL COCO NEIGE 2025-26 an Alpine escape in motion
Alongside the boutique, the CHANEL COCO NEIGE 2025 26 collection offers a complete wardrobe designed for the mountains and adaptable according to desires and the time of day. Materials are elegant, technical, and comfortable, tailored to the season’s essentials. A pink taffeta down jacket comes with matching trousers, while a long version in navy blue and brown is enveloping and protective. A green and purple tweed suit revisits the iconic CHANEL allure, and quilted sweaters, coated trousers, and jeans adopt a more graphic black-and-white spirit.
On chanel.com, the collection is presented under the theme Alpine Escape. Combining sophistication and technical materials, the CHANEL COCO NEIGE 2025 26 collection offers an elegant wardrobe with pieces designed for colder climates. Emblematic tweed, the double C motif and the pairing of black and white all play with the codes of the House. Sequinned jackets and cashmere coats reinterpret elegance from day to night, suggesting an idea of après ski that continues well beyond the slopes.
The campaign starring actress and House ambassador Nana Komatsu is inspired by Gabrielle Chanel and her love of the mountains. Against this backdrop, the silhouettes seem to move naturally between performance and relaxation, with outerwear, accessories and knitwear that look ready for snow-covered days and evenings by the fire. A range of shoes and accessories completes the relaxed aesthetic of the collection, from sheepskin trapper hats and earmuffs to pocket belts, pony-style leather and rubber ankle boots, and faux fur ballet flats that add a touch of fantasy to every outfit.
For me, CHANEL COCO NEIGE 2025-26 feels like a clear expression of how the House approaches winter sportswear. The focus on technical comfort, the presence of tweed, and the use of black and white as graphic accents all remain faithful to the CHANEL vocabulary. Yet the silhouettes retain an ease that makes them feel at home both in a resort setting and within CHANEL in Gstaad. It is a collection that seems to invite movement while never losing sight of refinement.
To conclude,
As the holiday season begins, CHANEL in Gstaad and the CHANEL COCO NEIGE 2025-26 collection together outline a complete vision of winter. The boutique offers a cocoon where Ready-to-Wear, timepieces and jewellery meet in a warm chalet atmosphere. At the same time, the collection provides a wardrobe that moves from the slopes to evening gatherings with ease.
Spending time with these two expressions of the House underlines how CHANEL in Gstaad is more than a seasonal address. It becomes a destination where the spirit of the mountains meets the codes of Gabrielle Chanel, framed by contemporary design and thoughtful details. In this setting, CHANEL winter time feels like an invitation to savour every snow-filled day and every festive night, a reminder that the true gift of the season lies in the moments of style and comfort we choose to share.
José Amorim
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