Arsene Wargas

Arsène is passionate author about luxury watches and joined Luxury Activist team since 2015. While working in PR and marketing he loves to share his passion for luxury Swiss watch-making. He contributes in a regular base with articles around watch brands, history and new launches. Follow Arsène on his social networks.
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Swiss trends: the return of slow travel

Slow travel is increasingly becoming a key trend in Switzerland, where the beauty of the landscape and the richness of tradition are inviting people to take their time. Faced with a world...

Why are the Swiss mountains so attractive in summer?

The Swiss mountains, renowned for their breathtaking scenery and peaceful atmosphere, are more than just a winter backdrop. In summer, it becomes a veritable paradise for nature lovers, adventurers and those in...

Swiss trends: the ideal holiday between lakes and mountains

Switzerland, with its breathtaking scenery, is the destination of choice for an unforgettable holiday. With its sparkling blue lakes and majestic mountains, this Alpine country offers an idyllic setting for nature lovers...

South Korea: Eldorado for luxury brands or mirage?

South Korea, often seen as a cultural crossroads between tradition and modernity, is attracting growing interest from luxury brands around the world. This dynamic country, with its young, connected population, represents a...

The return of silent ultra-luxury: why are logos disappearing?

In a world where conspicuous consumption has long dominated the luxury landscape, a new trend is emerging with a vengeance: that of silent ultra-luxury. This movement, which favours discretion and subtle elegance...

Luxury market: how Switzerland attracts the ultra-rich

The luxury market is undergoing an unprecedented transformation, and Switzerland is positioning itself as a preferred destination for the ultra-rich. With its breathtaking Alpine scenery, elegant cities and exceptional lifestyle, the country...

Prestige real estate: trends in the Swiss luxury market

Prestige real estate in Switzerland continues to attract an international clientele, seduced by the unique combination of breathtaking scenery, economic stability and unrivalled quality of life. This dynamic, constantly evolving market reflects...

The luxury market in 2025: what opportunities will brands have?

Discover key trends and strategies for luxury brands to seize opportunities in 2025 amid digitalisation and evolving consumer expectations.

Arsene Wargas

Arsène is passionate author about luxury watches and joined Luxury Activist team since 2015. While working in PR and marketing he loves to share his passion for luxury Swiss watch-making. He contributes in a regular base with articles around watch brands, history and new launches. Follow Arsène on his social networks.
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