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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Online Influencers: Nobody Is Listening (The End Of An Era)

High Tech José Amorim -
While Influential marketing has never been so powerful, it is time to put all cards on the table and accept that the influencer marketing model is coming to an end for a...

Olivier Mosset: Swiss Master Of Abstraction, First Monograph by Editions du Griffon

Art José Amorim -
Les Editions du Griffon just released the first monograph of Swiss Artist Olivier Mosset, one of the central figures in post-war abstract painting and a true reference for a generation of European...

Alfa Romeo Giulia GTA & GTAm: Reconnecting With The Beast Within…

Luxury José Amorim -
Despite the fact that the Geneva International Motorshow was canceled because of Coronavirus, the car industry pursuits its journey into building new icons of elegance and performance. On these points we need...

When Kanye West Tried To Be Part Of The Paris Fashion Week (And Failed).

Fashion José Amorim -
Every time I asked a fashion journalist what (s)he thought about Kanye West fashion show with his brand Yeezy, they literally run away from answering. The few I could still manage to...

Why Marion Cotillard Is The Perfect Choice For Chanel?

Fragrances José Amorim -
Chanel announced that Marion Cotillard will be the new face of the brand iconic fragrance: Chanel N°5. Every time CHANEL revealed a new Égérie for the legendary fragrance it hit big news...

Mugler F/W 2020-21 – Your Body Is Your Temple

Fashion José Amorim -
Last week was the Mugler Paris Woman FW 20-21 fashion show. Casey Cadwallader delivered an interesting canvas made of anatomic explorations of the body, sharp architectural inspirations for a powerful result. Truthful...

Welcome To The New Gods of Fashion

Fashion José Amorim -
Exit Yves, Christian, Karl, Raf, Albert... Welcome to Cristiano, Robyn or Gwyneth. The fashion world has dramatically changed. The old gods were replaced by new ones. New idols replace previous icons. Fashionistas...

Tik Tok: Shame On You

High Tech José Amorim -
Everybody is talking about Tik Tok as if it was the new kid in town. What everybody forgets is the fact that Tik Tok as a platform exists since 2016 and purchased...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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