José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Victorinox Opens A New Brand Store In Lausanne

Victorinox is the symbol of Swiss ingenuity since 1884. Decade after decade, the Swiss brand remains truthful to its core values of quality, functionality and iconic design. This month, Victorinox opened a...

Mugler Angel Eau de Toilette 2019: A modern Story Of Femininity, Self-Confidence and Sex-Appeal.

While everybody is talking about L'Oréal purchased Mugler and Azzaro, Mugler continues its development by launching a new version of Angel Eau de toilette and here below is the game called: "what...

Verbier Festival 2019: A Story Of Audacity, Transmission And Exchange

Summer in Switzerland brings back amazing music festivals and one very special has its location in the heart of Swiss Alps for more than 25 years: the Verbier Festival. Last year it...

Can Technology Solve everything? The Modern Myth of Prometheus And The Limits Of Technological-fix

Two distinctive idealisms are currently in a struggle and one is not necessary for helping the other. In one side, we can see the failure of capitalism and how the economic model...

Dom Pérignon Rosé Vintage 2006: The Magnetic Feeling Of Natural Contrasts.

When Dom Pérignon releases a new vintage, this becomes headlines! As you may know, Dom Pérignon only works with vintage champagne which means it will never release a "weak year". Since 1921,...

Why Can We Find Soy Lecithin in Swiss Chocolate?

Since I live in Switzerland, many people around the world keep asking me questions about the country. How is it to live here? Is it really as beautiful as we can see...

Fashion Police needed: The Return Of The Crop Look!

This week, we tried to join the Fashion Police because we cannot support one important thing: The return of the Crop! Seriously, it is a NO GO. With a certain revival of...

The FloorTwo Bar Terrasse By Kempinski Geneva Is Now Open For The Summer Season

Last night was the summer season opening party of FloorTwo bar at Kempinski Geneva hotel. In order to celebrate the new season, Belvedere Vodka and the Electro Parisian duo VENDREDI were creating...

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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