Luxury ActivistSINCE 2010

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.

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Joy By Dior, The Fragrance Evaluation : A Copy Of Allure de Chanel

Luxury José Amorim - 24 August 2018

As most of you know by now, Christian Dior is launching JOY BY DIOR, the new fragrance for women. Joy by Dior is a sheer oriental olfactory structure, being a pale copy of Allure de Chanel. It is almost shocking to see the same structure and even the same ingredients. Shocking!

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

Fragrances José Amorim - 21 August 2018

The Perfumery market with more than 1'000 launches every year became a very competitive and tough market to work on. Some brands outstand more than others, especially those who take risks and...

Was The 19th Century A True Shift In The History Of Arts & Science?

Architecture José Amorim - 15 August 2018

If someone would ask me about my preferred moment in Arts, I would answer without any hesitation "THE 19TH CENTURY". It crystalizes the heritage of the Enlightenment century with the Industrial revolution....

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

Fragrances José Amorim - 20 July 2018

It was in 1957 that Hubert de Givenchy crystalized his passion for Audrey Hepburn into a fragrance. L'Interdit was born. The iconic American actress is the founding inspiration of almost everything the...

This Is Why Victoria’s Secret Is Over.

Fashion José Amorim - 16 July 2018

Victoria's Secret became the largest business in lingerie worldwide and each of their fashion shows are considered as the super bowl of fashion. Nevertheless sales are not anymore there and most of...

The United Arab Emirates are world champions in Mobile Marketing – Key figures

High Tech José Amorim - 13 July 2018

The United Arab Emirates (UAE), sometimes simply called the Emirates is a federal absolute monarchy sovereign state in Western Asia at the southeast end of the Arabian Peninsula on the Persian Gulf,...

Victorinox Deluxe Tinker Damast Limited Edition 2018

Design José Amorim - 5 July 2018

When Victorinox invented the Tinker, they offered to the customers a great compact pocket tool with a fantastic Combi-Pliers. Whether you're simply moving through your day or journeying around the world, the Deluxe...

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

Fragrances José Amorim - 27 June 2018

The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons...

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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.

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