José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Louis Vuitton is launching its fragrance activity in September 2016. At last!

Here is probably the longest and the most awaited fragrance project of all: Parfums Louis Vuitton. I do remember the first time a fragrance project was mentioned to the malletier, it was...

TURO, a peer-to-peer car rental service. Sharing is more.

https://vimeo.com/144076317 TURO is a peer-to-peer car rental service that connects car owners ready to share some their cars with users who would need a car for a couple of hours, a day, a...

JM Weston and Le Moc for Women – feminine elegance.

JM Weston launched Le Moc last year and since then it is a true success for the French luxury house and becomes a new icon. JM Weston invented in 1946 one of the...

Dom Perignon and the equation of time: Plenitudes.

France has a tremendous history and know-how, one of them is around Champagne. In this domain, Dom Perignon is an exceptional Maison and they do their art like no one. According to...

Microsoft Lumia 650, the test.

https://youtu.be/15nAJorLmHY This month we got the new Microsoft Lumia 650 and we try to understand how good this phone is. The interesting fact with Microsoft is that they started adopting an all integrated...

Boy Chanel, the ultimate love story by Gabrielle Chanel

Chanel is definitely one of the leading luxury brands in the world, representing the ultimate French luxury house. In fragrances, the brand has the iconic Chanel N.5 that has marked the history...

Scentys Paris: encapsuled fragrance diffuser – when design meets perfumery.

Here is our Fragrance review about Scentys, a French company at the service of a multi-sensorial experience. Scentys was founded in 2004 by 2 engineers, Clément Jeanjean and David Suissa. Scentys offers to leading brands the...

Swiss luxury report: millionaires per households: Switzerland is now number one!

The Early bird catches the worm! This is what popular culture says. But the one with loads of money as well, especially if he comes from Switzerland. In deed for the first...

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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