Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.

coming soon in 2013. Keep posted by checking the brand website: http://www.valeurabsolue.com    LA   Info sourced at the brand website. All content is copyrighted with no reproduction rights available.

Shakira is the next Celebrity with a fragrance. She signed a multimillion dollar contract with the Beauty Group Puig. The new fragrance will be called "S" as Shakira.

It is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men.

This summer, Burberry fans will be glad. It will be the birth of Burberry Beauty. A full Make up collection, based on the refined taste of Christopher Bailey, the Brand Artistic Director.

Davidoff is back with a new fragrance: Champion. We are the champions my friend.... Here we get back to a more basic vision of men. The one who is strong, who accomplish performance.

It is official, Natalie Portman will be the new egerie for Christian Dior Fragrances. Is it a new fragrance? An existing one?

Finally we know the name of the new masculine fragrance of Chanel. It is Bleu de Chanel (Blue of Chanel). The fragrance was created, as usually by Jacques Polges the perfumerinhouse.