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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Victorinox Fragrances goes for 360 degrees experience

Beauty José Amorim -
The Swiss iconic brand, Victorinox is launching this week an interesting and exciting animation around its fragrance product category. It is called 360 degrees Swiss way of Freshness. The Brand developed the...

Finally the Fragrance industry has its bible…

Beauty José Amorim -
In november a new book about Perfumery will be launched. But this time, it will be a master reference. I remember when I was studying at the Fragrance Institute in France, that...

Sisley Eau d’Ikar – the new video

Beauty José Amorim -
Sisley is launching in October its new masculine fragrance called EAU D'IKAR. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his...

Chanel, Mugler… which train would you catch?

Beauty José Amorim -
At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in...

Balenciaga Paris – L’Essence

Beauty José Amorim -
Balenciaga is launching a new fragrance under Balenciaga Paris line. It is called Balenciaga Paris l'Essence. It is a more intense version of the original fragrance, a more intimist approach. Charlotte Gainsbourg...

The new face(s) of Womanity by Thierry Mugler

Beauty José Amorim -
One year after the launch of Womanity, the latest women fragrance, Thierry Mugler launches a new visual campaign that is supposed to re-vamp the initial concept. According to the fragrance Brand, Womanity...

Sisley Eau d’Ikar, new fragrance for men

Beauty José Amorim -
Hi, I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men: Eau d'Ikar. You can see my first article...

JØ5EPH K – Contemporary Perfume Architecture

Beauty José Amorim -
This week, let's discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand created and animated by the multimedia artist, now...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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