Author: Sebastien Eich

New Flagship store in Paris for Carl F. Bucherer

New Flagship store in Paris for Carl F. Bucherer

Carl F. Bucherer, the Swiss Watch luxury retailer, will open next year a 2,200 m2 Flagship store in the heart of Paris in France. Their aim: to internationalize their Brand and be visible to international markets. Paris is the most visited capital of the world. Millions of tourists each year come to the french city. Having a Flagship store in Paris is probably one of the best showcases you can imagine for luxury. According to the Brand, the huge flagship…

2012 Watch-Making Industry, the war has begun!

2012 Watch-Making Industry, the war has begun!

Baselworld is going on very well this year. We expect more than 100,000 visitors, 3,000 journalists from 70 countries and the Markets are confident. This confidence comes from watch customers willing to buy at all levels of price. So the increasing demand brings watch Brands to review their production facilities and the supply chain. And here, the stress starts as the risk will be to lack of components. Swatch, Richemont and LVMH dominates the market and the race for components…

Baselworld 2012, the Watch industry comes to Switzerland.

Baselworld 2012, the Watch industry comes to Switzerland.

As Champaign is important to France, we all know how important the Watch industry is for Switzerland. The Swiss city of Basel welcomes each year what we call Baselworld, the International fair for the Watch industry. Here are the key figures for the 2012 edition. THE KEY FIGURES 160,000 m2 of exhibition surface 1,815 exhibitors Total countries represented: 41 We always talk about the Watches at Baselworld but let’s not forget that there is also Jewellery that is very important….

TAG Heuer – Mikrogirder 2000 – Reveal

TAG Heuer – Mikrogirder 2000 – Reveal

Before the start of Baselworld 2012, Tag Heuer revealed its new Mikrogirder 2000. You might not miss that one in Baselworld. According to the Brand: “Simpler, faster and more efficient than science dreamed possible, impervious to gravity and dramatically reducing isochronous error, potentially easier to manufacture and able to precisely measure time to a phenomenal 1/2,000th of a second today, and probably even more precisely tomorrow… TAG Heuer challenges three centuries of hairspring/balance wheel mechanical regulation conventions to create a…

Victorinox Original Watch, How original are you?

Victorinox Original Watch, How original are you?

Victorinox Timepieces launched today a cool Facebook Game. To support the revamp of their almost historical ORIGINAL Collection, they invite you to a simple and “friendly”game. We all remember the first Original that made the first big hit for Victorinox in the watch business. Every young guy in the USA would start his “adult” life with the Swiss Army watch on the wrist! More than 15 years later, Victorinox revealed a revamped ORIGINAL COLLECTION. The spirit remains with modernity and…

Tissot, new editions 2012.

Tissot, new editions 2012.

Switzerland knows how to make beautiful watches and Tissot has definitely contributed to this reputation in the world. Tissot is the number one Swiss watch brand in the traditional watch segment in terms of units and has achieved a strong international presence reaching over 160 countries around the world. Here are some of the 2012 new editions, just in time for Valentine’s day. Tissot has been one of the leading swiss brands in the world of watch-making, since 1853 with the…

Jaquet Droz, coded luxury

Jaquet Droz, coded luxury

Jaquet Droz is one of the most confidential, yet brilliant Manufacture horlogère from Switzerland. With the launch of their 2011 Tourbillon, here are some clues to decode this prestigious House, part of the Swatch Group since 2001.   This year, the Swiss Timepieces industry shows a great growth. No “time for crisis”. Here some interesting key figures YTD October 2011. – 16,8 Billion CHF Export sales (already the level of 2010) – October 2011 = 1,87 billion CHF (which is…

Girard-Perregaux, 220 years of watchmaking

Girard-Perregaux, 220 years of watchmaking

The prestigious Swiss House Girard-Perregaux is celebrating its 220 years of watchmaking by creating an exhibition called: A TALE OF INSPIRATION – unveiling 220 years of watchmaking Art. I have already talked about this brand a few month ago thanks to its launch of the new 1966 Blue Dial Chronograph. With this great anniversary, it is the entire Brand that we can discover in a beautiful worldwide traveling exhibition. It will be the most beautiful and complete set of Girard-Perregaux…

Dior VIII – Black is beautiful

Dior VIII – Black is beautiful

Dior is launching a very elegant Timepiece called Dior VIII. The Timepiece House celebrates the passion for haute-couture. A black luxury timepiece inspired by the “1947 new look” of Mr Dior.

Vacheron Constantin – The Metiers d’Art Collection

Vacheron Constantin – The Metiers d’Art Collection

Vacheron Constantin launches this year the second chapter of their collection called Les Métiers d’Art – La Symbolique des Lacques. In the Horlogerie industry some brands are purely fashionable, others are considered as Watch makers and others, like Vacheron Constantin cannot be described.

Girard-Perregaux new 1966 Blue Dial Chronograph

Girard-Perregaux new 1966 Blue Dial Chronograph

Girard-Perregaux, the famous Swiss Haute-Horloger unvealed its new 1966 Blue Dial Chronograph. In order to celebrate the Brand 220th anniversary, they introduced to the 1966 collection a new Chronograph in white gold and with an elegant blue dial.

Panerai: Black is the new… black.

Panerai: Black is the new… black.

The new Panerai Radiomir 8 days Ceramica is totally registered on this philosophy. A beautiful and sexy black Bezel made in Ceramic. This material became very popular among luxury watches as it is resistant and light. It is very chic, could be a James bond watch. It has a power reserve of 8 days, so you are sure of not running out of power when you might need your watch the most.

Victorinox Swiss Army Timepieces Virtual Showroom

Victorinox Swiss Army Timepieces Virtual Showroom

Victorinox Swiss Army Timepieces, the iconic swiss watchmakers just revealed this fall a great animation around the theme: “Swiss Mechanical timepieces”. For this occasion, they just created one of the most elegant virtual showrooms. A special mini-website was created and we can discover great information of the new Fall collection, a brand movie and above all the most qualitative “Real time” animation ever. For those who do not know what this means, here a short explanation. Most of elegant watch…

Hublot has a gold “cup”

Hublot has a gold “cup”

To celebrate the great partnership Hublot and the Soccer world cup have, the famous swiss watch brand is launching a new limited edition called Classic Fusion Gold World Cup. Only 100 pieces will be available in the world. A great work and usage of Gold. Here are the technical aspects, for the connaisseurs

Celsius X VII II – a cell phone or a watch?

Celsius X VII II – a cell phone or a watch?

Le Dix, is a cell phone based in a mechanical tourbillon mouvement. Celsius X-VI-II is a french company based in Paris, founded by 3 young and brilliant people.

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