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Fragrance words episode 3, Yann Vasnier

José Amorim -
Welcome to the third episode of Fragrance words. This time we discover the vision of Yann Vasnier, Perfumer at Givaudan New York. As usual,...

Fame by Lady Gaga, different for sure…

José Amorim -
The new Lady Gaga fragrance launch "FAME" is bursting all over the place. It started with an amazing launch event at Macy's New York...

Fragrance words episode 2, Elisabeth de Feydeau

José Amorim -
Fragrance words is a web-serie of exclusive interviews. Twice a week we discover the vision of Perfumery experts on the Fragrance market this year,...

Fragrance words episode 1, Le Critique de Parfum

José Amorim -
Welcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also...

Manifesto, success or not?

José Amorim -
Yves Saint Laurent Parfums is launching a new fragrance for women called Manifesto. We are not sure to understand everything. After the arrival (or should...

La Vie est belle by Lancôme, nothing to report…

José Amorim -
I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme.  The french brand is desperately looking for the...

Celebrity fragrances, how much?

José Amorim -
While in Europe we tend to think that Celebrity fragrances are not really a good business, you can ask the american industry. They have...
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