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Miss Dior Chérie, Marketing wins…

It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to...

Sisley 2012 new exclusive launches – skincare

Sisley Paris is launching in 2012 two very interesting skincare products: Phyto-Blanc Lightening Serum in February 2012 and Sisleÿa Concentré Anti-Age Fermeté Corps in March. SISLEY...

Lubin, making history in Perfumery

Perfumery is an Art since the ages of times. Some names are for ever connected to Perfumery history and one of them is Lubin....

YSL Opium new TV ad… just pure class.

This month, Yves Saint Laurent Parfums launched the new TV advertising for its incredible fragrance for women, OPIUM. It is by far the most elegant,...

Evelyn Lauder, a beautiful “lady in pink”

The Estée Lauder company was always a matter of strong women. Women as strong as the company founder, Estée. Her grand daughter in law,...

Victorinox Fragrances goes for 360 degrees experience

The Swiss iconic brand, Victorinox is launching this week an interesting and exciting animation around its fragrance product category. It is called 360 degrees...

Finally the Fragrance industry has its bible…

In november a new book about Perfumery will be launched. But this time, it will be a master reference. I remember when I was...