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JØ5EPH K – Contemporary Perfume Architecture

This week, let's discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand...

Prada Color blocking new fragrance: Prada Candy

Prada is launching a new fragrance, totally inspired by Color blocking, in my opinion. Its name: Prada Candy. We can see that after the...

Atelier Evanessence, a journey in the heart of perfumes…

France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of...

Victorinox Swiss Unlimited – the unboxing

Hi, this week I am revealing the unboxing of a fragrance for men called Victorinox Swiss Unlimited. It was created by the famous swiss company, Victorinox, the makers of the original Swiss Army Knife.

Sisley Eau d’Ikar, new fragrance for men

Sisley just announced the launch of Eau d'Ikar, its new fragrance. It is the brand first fragrance for men. Most of people say that Sisley waited 40 years to launch a masculine fragrance. Well, do not forget that some of Sisley fragrances are also used by men. 1976 Eau de Campagne, a beautiful creation by Jean Claude Ellena, conquered the heart and the noses of many men around the world (including me).

Elie Saab Le Parfum, pure elegance.

We have this month the launch of the first fragrance of the beautiful brand Elie Saab. It is called Elie Saab Le Parfum (the fragrance in french). And we can say that this fragrance crystallizes all the outstanding beauty of the Couture House.

Sisley 2011 new product launch – Exclusive

Last friday I attended to the Sisley press event here in Switzerland. It took place in the Zürich Opera house. They were revealing the launch next september to 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK.