Finally we know the name of the new masculine fragrance of Chanel. It is Bleu de Chanel (Blue of Chanel). The fragrance was created, as usually by Jacques Polges the perfumerinhouse.
It is official, Marc Jacobs is launching a new fragrance. The Fashion Gourou had a very elegant and discrete start in the perfumery business through Marc Jacobs Perfume and Marc Jacobs Men. Today here is the masculine answer to Lola: BANG. If you see any similarities to Tom Ford, please do...
MAC launched in 1994 a program called VIVA GLAM. This program has the aim to support women, men and children living with AIDS. Each edition of this special MAC product has been successful over the years. The 2010 edition sees two new products limited editions.
Today, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.
Brands understand much better today the impact of multi-channels strategies. Some of them explore the online possibilities, not because they believe on it but because they might find it cool or trendy or cheaper... Others have a clear strategy behind.
We know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales.... magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D'HERMES