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Womanity by Thierry Mugler… a new era?

Brands understand much better today the impact of multi-channels strategies. Some of them explore the online possibilities, not because they believe on it but because they might find it cool or trendy or cheaper... Others have a clear strategy behind.

Voyage d’Hermès, perhaps one of the most beautiful launches of the year…

We know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales.... magic. Last weekend, I went to discover the launch in the point of sales of VOYAGE D'HERMES

Who said guys do not talk about fragrances?

Here check this video about a young guy who make regular reviews about fragrances... isn't it that incredible?

Dior J’Adore new advertising, back to roots?

After introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J'adore. Now Charlize rediscover the gold bath. Back to roots?

Ambre Nuit, and Dior makes it again just sublime

La Maison Dior launched in 2004, three beautiful creations called La Collection des Colognes Dior Homme. Today, Dior called the inhouse perfumer, François Demachy to accomplish the exquisite once again : Cologne Ambre Nuit.

Maison Martin Margiela… untitled and unrated…

Martin Margiela is a belgium fashion designer and represented with Rei Kawakubo the important leaders of desconstruction. Today he is launching a fragrance thanks to L'Oréal.

Fergie runs for Avon… Outspoken Eau de Parfum

Fergie, the famous female singer from the multi-planetary music band The Black Eyed Peas, just signed a multi-million contract with Avon. The celebrity girl will launch her new and first fragrance called Outspoken!