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Alien by Thierry Mugler, 10 years already, Flashback!

Every year, hundreds of new fragrances are launched in the world. After 10 years, only one or two of these hundreds are still around and may be one might be still a top performer in terms of sales. Alien by Thierry Mugler is definitely the one. Celebrating 10 years, this amazing fragrance has an extremely originality and highlights femininity like no other fragrance of the market. Women rise as goddesses and the wild sensuality of Sambac jasmine takes you into an extraordinary journey. Flashback.

Victorinox eLLa receives the Swiss Packaging Award 2015

Receiving an award is always a pleasant thing. It shows the recognition of great work and the fact that people find interesting what you do. This year Victorinox received the Swiss Packaging Award 2015 for its fragrance Victorinox eLLa.

Soir d’Orient, a mystery is unveiled… new fragrance by Sisley.

Sisley is launching Soir d'Orient, an amazing fragrance that only Isabelle and Hubert d'Ornano have the secret talent to develop. A free variation of Eau du Soir which envelops us in the distinctive, almost magical, atmosphere of an oriental palace.

Thierry Mugler Angel, Eau Sucrée: the heaven’s delight.

Thierry Mugler launches its new Summer limited edition of Angel: Angel Eau Sucrée. A pure delight for the senses. Glamorous summer seems to be a nice program. Review here.

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

There are company stories and there are family stories. Sometimes there is a cross-road between both. This is the case of Chanel and the...

2015 incoming Fragrance launches

The Fragrance industry is ending up another year and before the new year starts, let's have a focus on the ongoing business of fragrances...

Parfums Divine launches Spirituelle. In the name of the Rose.

There are olfactory themes in Perfumery that only the best master-perfumers would dare to revisit as the difficulty of reaching an amazing result is...