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Louis Vuitton fragrance plans revealed

A little more than one year ago, LVMH announced the recruitment of Jacques Cavallier. One of the most talented Master Perfumer of his generation whose...

Alien Eau Extraordinaire, Thierry Mugler captures eternal beauty in a glimpse of a ray of light.

Thierry Mugler revealed a new chapter of its feminine fragrance, Alien, this time called Eau Extraordinaire. Femininity is probably one of the most obsessional...

Bentley For Men Azure, the scent of luxury and elegance.

It smells like Luxury spirit. This year the ultra-luxury Car company Bentley is launching a new fragrance for men called Bentley for Men Azure....

Fragrance review: 2014 Top 5 new launches

Every new year comes with many new things. And of course the Fragrance industry also provides its contribution. Here is our Fragrance review on...

Best Fragrance news from 2013

Luxury Activist takes the holiday season as an opportunity for thematic flashbacks on the most popular articles, news and reviews of 2013. In this...

Marilyn Monroe – Chanel 1 x Dior 0

When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling...

Castor oil and Castoreum are 2 different things. Really!

Do you know the difference between Castor oil and Castoreum? Well, probably you even thought it was the same thing right? More and more...