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Best Fragrance news from 2013

Luxury Activist takes the holiday season as an opportunity for thematic flashbacks on the most popular articles, news and reviews of 2013. In this...

Marilyn Monroe – Chanel 1 x Dior 0

When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling...

Castor oil and Castoreum are 2 different things. Really!

Do you know the difference between Castor oil and Castoreum? Well, probably you even thought it was the same thing right? More and more...

Bulgari Man Extreme, audacity for a modern man.

Bulgari launches Bulgari Man Extreme. A second chapter to Bulgari Man and as always, the Italian brand plays the concept of the creation to...

Puredistance Black. Mystery in a master fragrance.

Discover Puredistance Black, a new opus by Puredistance master perfumes. According to the Fragrance house, it is a mysterious and charming fragrance that stays...

Fragrances in Brazil – Future trends.

Brazil became the biggest market in the world for Cosmetics, Fragrances, beauty and hygiene. With 42 Billion US$ in 2012 of sales (15 billion...

Trust My Nose, new website for bodycare reviews

With hundreds of product launches every year, the body care segment is one of the most dynamic beauty sectors of all. According to ReportLinker,...