Welcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also...

Manifesto, success or not?

José Amorim - 20 September 2012

Yves Saint Laurent Parfums is launching a new fragrance for women called Manifesto. We are not sure to understand everything. After the arrival (or should...

La Vie est belle by Lancôme, nothing to report…

José Amorim - 29 August 2012

I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme. The french brand is desperately looking for the...

Celebrity fragrances, how much?

José Amorim - 26 August 2012

While in Europe we tend to think that Celebrity fragrances are not really a good business, you can ask the american industry. They have...

Dolce & Gabbana new fragrance video.

José Amorim - 23 August 2012

Dolce & Gabbana is launching via social media a new video to promote their men and women's original fragrances. It was filmed in Sicily in...

Victorinox, innovative fragrances for men.

José Amorim - 31 July 2012

Victorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch...

New Balenciaga Flora Botanica – disappointing

José Amorim - 3 July 2012

It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga - Flora Botanica - it is...

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