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Victorinox Fragrances goes for 360 degrees experience

José Amorim -
The Swiss iconic brand, Victorinox is launching this week an interesting and exciting animation around its fragrance product category. It is called 360 degrees...

Finally the Fragrance industry has its bible…

José Amorim -
In november a new book about Perfumery will be launched. But this time, it will be a master reference. I remember when I was...

Sisley Eau d’Ikar – the new video

José Amorim -
Sisley is launching in October its new masculine fragrance called EAU D'IKAR. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology,...

Chanel, Mugler… which train would you catch?

José Amorim -
At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we...

Balenciaga Paris – L’Essence

José Amorim -
Balenciaga is launching a new fragrance under Balenciaga Paris line. It is called Balenciaga Paris l'Essence. It is a more intense version of the...

The new face(s) of Womanity by Thierry Mugler

José Amorim -
One year after the launch of Womanity, the latest women fragrance, Thierry Mugler launches a new visual campaign that is supposed to re-vamp the...

Sisley Eau d’Ikar, new fragrance for men

José Amorim -
Hi, I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men:...
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