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High Tech

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

In 2015, ad blockers are supposed to cost $ 22 billion for all industries. This outstanding figures will be generated by ad banners...

Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.

At the end of August 2015, there were 170 million computers sold. This is an increase of 15% compared to last year (source: Gartner). Nevertheless the internet world became mobile. With 1.9 billion smartphones and 360 million tablets to be sold this year people connect more to the web via their mobile devices than something else.

What if an Apple store would go crazy? The result would be astonishing! – by Fueled New York.

With 453 stores in 16 different countries, Apple has successfully developed it's retail strategy. An Apple store is not a normal store. It is a temple for the cutting edge of technology at its best. Temples for the Apple religion. In order to bring an interesting angle on today's technology environment, the multi-rewarded agency Fueled decided to bring its vision of all of this. They created a mock Apple Store in partnership with artist Evan Desmond Yee.

Five golden rules to start a blog and be successful with it. 

With almost one billion websites and 2.9 billion internet users, the worldwide web became a huge spider-web that fighting to exist is like being a fly sticked in that web fighting not to get eaten by the big tarantulas. So here are 5 good pieces of advice that will save you a lot of time or even prevent you to start something that you might not be able to manage.

Cultural Network, the ultimate Swiss digital guide for arts and culture.

Our review about Cultural Network. A Swiss developed and based mobile app that gathers and collects all cultural and artistic events in the country. A clever idea. Check it out.

Tidal vs Spotify, who is going to win the battle of our hearts?

Spotify was the tsunami in terms of online legal music distribution. Now it seems we have a earthquake called TIDAL. Jay-Z project about a...

Programmatic – a new reality in Digital advertising for luxury brands.

When you work as a digital marketer, one of the most important topic is Audience. Technology is evolving so fast that we can control...