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High Tech

Lab/Life, science at all levels. Musée de la Main, Lausanne.

The Musée de la Main in Lausanne is a very interesting place . It offers original and quite unique exhibitions and until February 22nd...

Friday Chronicle #12: Instagram brings Sexy back.

Instagram is today the perfect challenger for Facebook, Twitter and Tumblr. With more than 300 million monthly active users, it has became the strongest...

Pinterest Promoted Pins, at last!

Last year Pinterest released a Beta testing for selected advertisers to try paid marketing on the Pinterest platform. According to Pinterest Business teams, the...

4 trends for 2015 in which Millennials are already on

The 14 to 34 years old have developed a great capability of self-expression. While marketers tend to place them under the same umbrella, Generation...

Why should luxury brands embrace e-Business?

In 2013, there were 330 million luxury consumers in the world. By 2020, they will be 400 million. This represents an increase of 20%...

Savelli Genève, when grace and technology meet, it reveals a secret garden.

The smartphone business is a huge market in which strong players are fighting for their market shares. When you are a company competing in...

Mobile Apps segmentation, 2 apps are better than 1… Really?

There is a trend in which several smartphone apps are splitting into 2 distinctive apps. Facebook with messanger and Foursquare with Swarm. Why are...