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Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

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In the 80's and the 90's we used to say that the most important thing in someone's resume would be the fact he has...

Friday Chronicles #6: iWatch, Dances with wolves?

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It is amazing how people suddenly got passionate about Apple iWatch. For the past 10 years brands like Suunto or even Nike have proposed...

Friday Chronicles #4: Smart watches, episode one?

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In less than a week time, Apple will old its famous WWDC or keynote. June and September are moments in which Tim Cook get...

Will Netflix make Switzerland to see red?

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The giant Netflix arrives in Switzerland this fall. Not sure that everybody see it with a positive eye. When you are in a market...

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

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The press in most of western countries have their freedom of expression. And for many years, the public opinion has always be careful about...

Facebook unpublished posts – next level of advertising.

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Since Facebook realized that monetization was a crucial and key factor to survive (specially since its stock market entrance), Mark Zuckerberg teams have developed...

Swiss Luxury brands digital strategies

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Switzerland has a strong respect for traditions. It is an amazing country in which several companies have been here for centuries. And the most...
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