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Mobile Apps segmentation, 2 apps are better than 1… Really?

LuxuryActivist -
There is a trend in which several smartphone apps are splitting into 2 distinctive apps. Facebook with messanger and Foursquare with Swarm. Why are...

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

LuxuryActivist -
In the 80's and the 90's we used to say that the most important thing in someone's resume would be the fact he has...

Will Netflix make Switzerland to see red?

LuxuryActivist -
The giant Netflix arrives in Switzerland this fall. Not sure that everybody see it with a positive eye. When you are in a market...

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

LuxuryActivist -
The press in most of western countries have their freedom of expression. And for many years, the public opinion has always be careful about...

Facebook unpublished posts – next level of advertising.

LuxuryActivist -
Since Facebook realized that monetization was a crucial and key factor to survive (specially since its stock market entrance), Mark Zuckerberg teams have developed...

Swiss Luxury brands digital strategies

LuxuryActivist -
Switzerland has a strong respect for traditions. It is an amazing country in which several companies have been here for centuries. And the most...

The new Klout has arrived. But it is not Klout.

LuxuryActivist -
Klout just released a new version of its popular mobile app. It is the new Klout. Well, so new that we wonder if it...
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