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Victorinox Smart times event. Digital story-telling.

Victorinox launched this summer a digital story-telling operation during the Smart Times 2013 in Switzerland. For this occasion, they transformed a Victorinox Smart Car into...

EcoAkua, preserving the biggest luxury of all: water.

In history, there was always something very valuable that would rule the relationships between people or countries. Sometimes it was gold, or spices, since...

Porn and Social Media, the hypocrisy of major social networks.

Since Facebook established a very strict policy against unpolitical correct content, especially related to nudity and pornography, it settled the tone for the major...

Why Luxury Brands are so afraid of Social Media?

Social media might be one of the biggest revolution ever since the water-steam machine. So as a company if you wonder if you should...

Digital business: when Internet went from I.T. to Marketing.

In the 60's, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today,...

Digital Seabiscuit: Technological Tools to Give Your Bets the Edge

Men and women have gambled since the beginning of modern civilization.  But this ancient sport relying on chance and skill has finally evolved into...

Facebook in Switzerland, the end?

Switzerland is the land of smartphones, so browsing the web and the social networks are things settled in the modern habits of people in...