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From Product to Persona. How Brand Strategies Became Deeply Human.

José Amorim -
Branding is one of those words we all use, but few of us pause to define it truly. In its purest sense, branding is...

The Eternal Voice: What is a Violin and the Instrument That Shaped Music?

José Amorim -
Discover violin history, from its origins to its modern masters. A journey into the soul of music through one of its most universal instruments.

Bulgaria and Classical Music: The Unsung Powerhouse Behind Opera’s Brightest Stars

José Amorim -
Bulgaria and Classical Music form a powerful legacy, with world-class opera singers and musicians rising to global fame, and now, Sofia hosts Operalia 2025.

Operalia 2025 in Sofia: A Triumph of Talent and Tradition

José Amorim -
Discover Operalia 2025 in Sofia: spotlight on rising opera stars, iconic judges and new artistic vision in Bulgaria’s cultural heart.

Paris Men’s Fashion Week 2025: Power Moves, Provocations & New Gods.

José Amorim -
From Saint Laurent to Vuitton, discover what Paris Men’s Fashion Week 2025 has in store: provocative shows, bold debuts, and creative revolutions.

Cannes Lions 2025: AI, Creators, and the End of the Mad Men Era.

José Amorim -
Cannes Lions 2025 highlights: AI’s integration, rise of social creators, and why tech giants redefine media. Discover key insights shaping 2026.

Figaret Paris Opens its Doors in Geneva: The French Shirt’s Refined Revolution.

José Amorim -
Figaret Paris inaugurates its new Geneva boutique, bringing iconic French shirtmaking and timeless elegance to the heart of Switzerland.
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