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Jonathan Anderson with a Bold Dior Debut: A New Era of Fashion Begins.

José Amorim - 30 June 2025

Jonathan Anderson’s Dior debut marks a daring new chapter in fashion history with a powerful first show at Paris Men’s Fashion Week.

From Product to Persona. How Brand Strategies Became Deeply Human.

José Amorim - 29 June 2025

Branding is one of those words we all use, but few of us pause to define it truly. In its purest sense, branding is...

The Eternal Voice: What is a Violin and the Instrument That Shaped Music?

José Amorim - 27 June 2025

Discover violin history, from its origins to its modern masters. A journey into the soul of music through one of its most universal instruments.

Purveyors of Time – Get a new experience in Los Angeles

LuxuryActivist - 20 October 2011

In our modern world, one of the most luxury things we might search for is time. Time is money and sometimes we cannot afford...

Victorinox Damascus 2011 – Intelligent luxury

LuxuryActivist - 29 September 2011

Victorinox is launching a beautiful pocket knife called the Victorinox Damascus Limited Edition 2011. It is based on the Victorinox Climber, their Alpinist and...

Vacheron Constantin, First shop in the USA.

LuxuryActivist - 13 September 2011

This month, the Swiss Watch brand, Vacheron Constantin, is opening its first US store in New York. The opening will take place on the...

Nespresso… something else?

LuxuryActivist - 6 September 2011

Most of the time, when Nespresso reveals a new "Georges Clooney ad" it is an event. But now, it is another kind of buzz. The...

Rosie Huntington-Whiteley by LuxuryActivist

LuxuryActivist - 15 July 2011

Burberry is launching in September a new Fragrance for women, Burberry Body. We do not know much but what we know is that the...

Dufour 34E, luxury, design and performance.

Arsene Wargas - 5 July 2011

This month I spend 2 days in a beautiful boat, a Dufour 34E. It is a 10m from Dufour yatching company. The french company spent the last 40 years in the cutting edge boat construction, designed to race.

Luxury

Jonathan Anderson with a Bold Dior Debut: A New Era of Fashion Begins.

From Product to Persona. How Brand Strategies Became Deeply Human.

The Eternal Voice: What is a Violin and the Instrument That Shaped Music?

Green Notes

The Hidden Carbon Cost of the Cloud: How Streaming, AI and Data Storage Are Heating the Planet

Why Every 0.1°C Matters: The True Cost of Climate Change.

Green Friday: A much better option for the planet.

Swiss Blog

Figaret Paris Opens its Doors in Geneva: The French Shirt’s Refined Revolution.

The Swiss luxury goods market: key figures and outlook

Zoë Më: The Poetic Voice Representing Switzerland at Eurovision 2025

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