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Moon phases in watch-making: measuring life with time.

Watchmaking is a beautiful blend of technical mastery and poetry. Watchmakers are often considered as artists and from their ingenuity comes marvelous creations that...

Five Mechanical Swiss-Made Watches under USD 700.00

If you are looking for a mechanical watch made in Switzerland, you might think you need to invest several thousands of dollars. You might...

Jaquet Droz, Loving Butterfly Automaton – When Watchmaking Becomes Poetry

There are brands that manufacture watches and others who tell stories. And only a few will literally express themselves with true poetry. Jaquet Droz...

Everything You Wanted To Know About Mechanical Watches And Never Dared To Ask

Since Quartz watches and lately Connected watches slammed the market, people got more and more interested in mechanical watches. They represent state of the...

TAG Heuer Carrera 160 Years Silver Limited Edition: Great anniversary gift to the fans.

Brands come and go but icons are for ever. Tag Heuer has pushed the boundaries of modern watchmaking for the past 160 years since...

Tag Heuer honors Ayrton Senna With Two Limited Editions. Feel Your Heart Race!

2019 marked the 25th anniversary of Formula one genius Ayrton Senna's death. It was in Imola (San Marino) on May 1st, 1994 when the...

How to Attract Luxury Watch Buyers to Your Business

If you're a luxury watch merchant, you've got a very specific type of customer. Selling nice watches can be extremely lucrative if you've got...