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For the past 40 years, Jigsaw positioned itself as a “Brit-philosophy” for fashion and fashion accessories. Now they revealed the new look book, shot in Morocco by Jigsaw photographer’s team. Here are some of the interesting looks in such an amazing environment.

This is what Francesca, Jigsaw coordinator said about the shoot place:  “Morocco gave us so much as a location from beautiful landscapes to incredible natural light and traditional riad architecture. All 3 days were spent shooting from sunrise to sunset to capture that amazing light and really showcase the clothes in such stunning surroundings…”

This photoshoot is completely aligned with the Jigsaw spirit. The British fashion retailer has shops in the UK, USA and an independent licensee in Australia. The company, truthfully to its Brit origins is based in South West London. It has by the end of May 2013 more than 56 stores accros the UK. The company was started in 1969 by John Robinson and Malcolm Webster. Since then, it is an interesting success story. If you wish to learn more about Jigsaw exclusive universe, please visit the website:


You will find amazing updates and the perfect outfits for each season.

Did you get charmed by the new Jigsaw looks?

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