Every season, the Victoria’s Secret fashion show is one of the most expected runway of all. It is probably the biggest fashion show of all. The lingerie company found the perfect concept and gave a complete new meaning to bras and panties. They are now an object of desire. Each female model is chosen among the most popular top models. It is a dream team called the “Angels”. For sure their look is out of this world. Victoria’s Secret fashion show is probably the last true haute-couture catwalk in the world by the means put in place and the aim of fulfilling the entire concept to the end!
Victoria’s Secret, from California to the world
The world famous lingerie company was founded in 1977 by Roy Raymond in San Francisco, California. So Palo Alto is not only the land of modern internet, it is also the birth location of the sexiest brand alive. The company sells lingerie, womenswear, and beauty products through its catalogs, website and stores. What was the motivation of Roy Raymond, an university student to build Victoria’s Secret? Well this one is easy: to bring sexy back!
After the first year, the American brand made $500,000 which was sufficient to build a HQ and start its conquest of the world. Today, the company’s sales reaches more than $6.5 billion with more than 1,000 stores across the US only. Present in 5 continents, it is probably one of the most flourishing fashion business of all.
The Victoria’s Secret fashion shows, the epitome of female sexiness
The annual fashion show featuring and presented by Victoria’s Secret is an edgy moment that helps the lingerie brand to market in a very high profile its products. The show features some of the world’s leading fashion models. They have introduced the concept of Victoria’s Secret Angels to describe the top models catwalking for the brand. During the years the models ended up to wear true Angel wings, which makes to show even more … Divine. Currently, Victoria’s Secret Angels are Adriana Lima, Alessandra Ambrosio, Doutzen Kroes, Behati Prinsloo, Candice Swanepoel, Lily Aldridge, Libdsay Ellington, Elsa Hosk and Karlie Kloss. Here is the last show held in London this month:
The first show was held at the Plaza Hotel in 1995. It was the start of a dream come true.
Every year celebrities, entertainments and other public characters would participate to the show. In 1999, during the US Super bowl final, Victoria’s Secret announced a 72 hours countdown for the fashion show, this time web-broadcasted. It was a massive hit as more than 2 million people have followed the live show broadcasted online. Since then, the Victoria’s Secret fashion fashion became one of the biggest live webcasts in the world and every year the numbers are higher and higher. At the beginning, the video quality was not that good and fans from all over the world complained about it. Today things have drastically improved even though we still expect from this brand, always the best.
Victoria’s Secret, the last true Haute Couture fashion show?
The 70’s, the 80’s and late 90’s brought a certain craziness into the Haute Couture world. Fashion Designers like Yves Saint Laurent, Thierry Mugler or Jean-Paul Gaultier would rock the catwalks with their amazing creative universe. If you were lucky enough to attend to one of their shows you would feel like if everything was possible.
There were no limits to creation and the star was both the clothes and the women who would wear them. It was the rise of modern top models. The years 2000 had its own burst of creativity with fashion designers like Alexander McQueen or John Galliano for Dior. Unfortunately it did not last. Today haute couture became more “serious”, more cost effective probably and somehow not so risk taker. Some fashion houses like Chanel or Hermes keep some amazing know-how alive but it is more and more unique.
When you look to a Victoria’s Secret fashion show, we get the magical of the haute-couture back. Every single detail is at its best. Best places, best live music performances, best hot top models, best scenography and each look is taken care with a high level of details. This year, the golden wings of the 2014 “Angels” were real feathers covered with true 18carats pure Gold.
The result was mind-blowing as it really looked like true Angel’s wings.
Another amazing moment was the reveal of the Fantasy Bras. Top models Adriana Lima and Alessandra Ambrosio had the pleasure to reveal the amazing fantasy bras, this year inspired from Middle-East beauty and richness.
Victoria’s Secret is an amazing brand and story. They have successfully captured the idea of “feeling sexy” when you are wearing one of their outfits. Women feel empowered of a sort of sassiness and attitude. You can visit the brand official website in order to discover the entire catalog of products but be careful, you might be tempted to purchase something.
Victoria’s Secret found the way to lift up the image of lingerie and they have set the modern standards. The brand name itself is already a promise frm which every customer will benefit from. The American brand definitely brought sexy back!
Info sourced at the brand official communication, website, wikipedia, youtube and the New York times. All content is copyrighted with no reproduction rights available.