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Today the high-tech sound company Harman announced a global collaboration with the world megastar Jennifer Lopez with a new campaign entitled “Beautiful Sound”.

HARMAN ( designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 12,500 people across the Americas, Europe and Asia, and reported net sales of $4.0 billion for twelve months ending September 30, 2011.

Harman Kardon has everything of a true elegant and luxury experience. Perfect design, high performant materials, reliability and timeless lifestyle attitude. I have my HK670 for years and it fits perfectly the living room.

Now, with the “Beautiful Sound” campaign, Harman is getting to the next level as a luxury lifestyle brand. Sound systems are often presented as a technical object and we forget that these beautiful objects stands in the middle of our living rooms, so they are part of our way of living. With this new campaign, Jennifer Lopez represents the glamourous guide to help us understanding the sound art played by Harman Kardon.

We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon’s Beautiful Sound message,” said Dinesh C. Paliwal, Chairman, President and CEO of HARMAN. “She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances. The Harman Kardon name is synonymous with incredible sound and attractive design, and we are delighted that Ms. Lopez will help us share that message.”The campaign supports the presentation of HK BDS sound system. The new BDS series provides uncompromised performance, studio surround sound and enchanting visuals without all the clutter of components and cables. One sleek, space–saving design system (a compact receiver with an integrated 3–D Blu–ray/DVD/CD player and FM tuner), easily controlled with a single remote. From 3–D Hollywood blockbusters to digital files playable through the built–in Blu–ray Disc player and the USB port – the BDS reads a wide range of digital entertainment sources, including 3–D Blu–ray Disc, DVD, CD–R and MP3 formats, even iPod/iPhone content through the separately available The Bridge IIIP dock. It also has an intuitive on–screen menu to make setting up and using the system easy – even for novices. What’s more, its high–tech HDMI Audio Return Channel feature simplifies the delivery of sound from your TV to the speakers.

Here is a video presenting the new sound system:

And here the beautiful advertising movie starring Jennifer Lopez:

The film was directed by Martin Campbell. He is known by his sense of staging and showmanship. He was the director of 2 James Bond, Golden Eye and Casino Royal, but also the Zorro saga with Antonio Banderas and recently Green Lantern. With such spectacular director, you can imagine that this movie ad is definitely “rocking the house”. 🙂

Jennifer Lopez appears here in a very edgy and elegant outfit, the make up is perfect and the special effects are breath taking.

The agreement with Ms. Lopez continues a year of notable artist signings for HARMAN. Earlier, it launched the “Hear the Truth” brand campaign for JBL, with ads featuring Maroon 5 and international superstar AR Rahman. Additional prominent artist agreements will be announced in 2012.

Harman Kardon spices up the Sound system market. Convinced?


Info sourced at Harman Kardon Press Release,, youtube. All images are copyrighted and no reproduction is allowed without further authorization.