Your watch hands are the time eyes…

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Reading Time: 6 minutes

Switzerland has probably the most refined and sophisticated watch-making industry of the world. For centuries, Swiss brands reinvented time, or at least the way we can read time. but one thing many watches have in common, it is their “hands”, basically the little long, thin elements that allow you to measure the hours, minutes and often seconds directly on the dial of your watch. French called then needles “Aiguilles” because of their shape. Italians call them lancette, Portuguese will say Ponteiros or German will call them uhrzeiger. In english we say hands.

What is the hand of a watch?

A Watch hands are indicators, usually made of a thin, light piece of metal, very variable in form, which moves over a graduated dial or scale. Watches usually have three hands showing the hours, minutes and seconds. The earliest watches had only an hour-hand. The English horologist Daniel Quare is believed to have introduced the minute-hand about 1691, though it did not come into general use until the early 18th century.

The body is considered the main element of a watch hand. It is the part that goes from the center to the extreme part of the hand. In the center, there is a hole, commonly called the center hole. In this hole a vertical pivot is placed in order to connect the hands to the Sprocket of the respective time wheel. The hand continues to the counter-weight. This part of the object has the role to bring balance and stability to the hands, especially the seconds hand as it is very long. Sometimes you can also find a counter-weight in several watches for aesthetics reasons only.

The hours hand is the smallest of all. It is the indicator of the hour, so it takes 12 hours to accomplish a full revolution of the dial. The hours hand travels 0.5 degrees per minute, around 30 degrees per hour.

The minutes hands is longer than the hours hands. It displays the minutes on the dial. It is often considered as the big hand. It travels around 6 degrees per minute, which is 12 times fasters than the hours hand (makes sense).

The seconds hand, also called Trotteuse, a french reference to the horse walk as the hand is always traveling non stop. It displays the seconds on the dial and it is not present in all watches. Most of watches have only 2 hands, hours and minutes. When a watch has a seconds hand, it is usually the longest of all 3. As the second hand displays seconds passing by, it travels by 360 degrees every minute. accomplishing a full revolution of the dial by that time. Very often, it has a different color or different shape as it is a very living element in the watch aesthetics.

Some watches also have only one hand, the hour hand. This is an aesthetic design decision that makes the watch look very original. You can read our full review about them here.

Why watch hands turn from left to right?

It sounds as simple as natural, but why do you think every watch hands turn from left to right and not the opposite? Good question and probably you never really wondered why as it seems natural that way. It is what we call “Clockwise”. Even if the first mechanical watch was invented in the 13th century, it was the Egyptians who invented the clockwise direction some how. In deed Ancient Egypt invented the solar clock. In the Northern hemisphere, the sun raises East, gets at the summit of the day plain south and then sets in West. This movement of the sun around the solar clock stick, gave the hours placement in the dial, so when the first mechanical watch was invented, watch-makers kept what they always knew to be clockwise. From left to right.

A few hands for several shapes

Despite the fact, hands seem to be a very simple element in a watch, it stands for design, precision and probably it is the most “seen” part of the watch as you identify what time it is. So for this reason, watch-makers tried to create different shapes, designs, materials in order to give a precise identity to each watch.

Watch-hands-types-1 Watch-hands-types-2 Watch-hands-types-3 Watch-hands-types-4

Here is also a historical hands shapes from Omega. Most of the names became standards afterwards. Of course every year we see watch-makers bringing more and more new exciting designs, it is all about the quality of details.

How can we see time in the dark?

The hands of a watch are useless if you are in the complete dark as you cannot see them anymore. That’s why the majority of luminous watches today use SuperLuminova, Luminova, Lumibrite, etc. These are proprietary compounds which, after “charging” from a source of light, emit an afterglow for several hours.  These compounds have largely superceded the use of radioactive paint, due to radiophobic regulations. And the use of luminescent materials is an old story, coming from China. Some Chinese artists realized that some sorts of Jade or Oysters could react to light and become luminescent in the evening or during sudden darkness. These materials tended to absorb light and then release it step by step until being completely dark again.

It was in the 18th century that Mr John Canton, an english physicist, invented a process by combining oysters shells and sulfur in order to obtain a powerful luminescent substance called the Canton’s phosphorus. One century after, Swiss watch-makers started using a phosphorescent paint in watch dials and hands. This allowed a small consequent innovation in which you could see time in the dark. It was also a considered innovation for diving watches, in which visibility conditions under water.

An interesting fact since the application of phosphorescent paint in the hands, it is the idea of making the hands very visible, so the hours hand often takes a different shape, like in the picture above. This is what we call the “Mercedes hands “.

The function of this specific shape is dual. First the Mercedes shape allows a better visibility, especially in the dark. Second, it allows to apply a large amount of luminescent paint and the central structure remains surface tension at its minimum in order to avoid cracks. This shape is a modernization of what we used to call hands with bees wings or also cathedral hands. See below.

So as you can see, a qualitative watch has endless details that make the difference with a cheap bad watch. We can always discover more and more about the ingenuity of watch-makers as we cannot stop innovation.

LA

Info sourced at Bellesmontres.com, Watch-making dictionary, Kronometric.org, Wikipedia, Watchalyser, Watchwallpapers, TheWatchObserver, Photobucked.com and Ofrei.com.  All content is copyrighted with no reproduction rights available. 

2014 St. Moritz Art Masters. Swiss Art festival.

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Reading Time: 3 minutes

The St. Moritz Art Masters Foundation (SAM Foundation) was established in 2009 by the founders of St. Moritz Art Masters. The Foundation supports and shows projects of exceptional, national and international rising artists focusing on the global “language” of culture. Artists and selected projects shall be given the opportunity to present themselves during St. Moritz Art Masters and to use the network of the platform.

Every year, in one of the most prestigious and beautiful natural spots in the heart of Swiss Alps, visitors can discover amazing artists from all over the world. That’s St Moritz Art Masters.

You can see here the highlights of last year in which China was celebrated.

This year it is time for another giant country to express its artistic specificity: INDIA.

St-Moritz-Art-Masters-2014-India

 

From August 22nd to August 31st, St Moritz celebrates the end of the summer with one of the most prestigious Art festival in Europe. The festival focus this year in India but not only. You will be able to see a tremendous choice of international contemporary art exhibition and projects. The entire city of St Moritz becomes an open art gallery. Public places, churches, private homes and of course all art galleries are open to let you discover unique artwork.

Maqbool-Fida-Husain-St-Moritz-Art-Masters Ranbir-Kaleka-St-Moritz-Art-Masters

The new scene for Indian artists is different from many others. They completely abandoned the “colonial period strings” to focus on what is coming ahead. Never modern and contemporary art have been so free from the past and all the artworks presented will project visitors to a possible future or on a deep thinking on today’s world.

Three site-specific projects by Shilpa Gupta, Subodh Gupta and Nalini Malani, all of them curated by Birgid Uccia, address transcultural issues, ranging from contemporizing Western and Eastern myths and rituals to transgressing national borders and cultural stereotypes.

Nalini-Malani-St-Moritz-Art-Festival

 

As part of the India theme, visitors will be able to see the Choudhrie family’s art private collection. It is one of the most important private collections based on works of Indian modern art. The exhibition is curated by Paresh Maity and Anita Choudhrie in person.

This year, St. Moritz Art Masters also presents a tent installation by American artist Francesco Clemente. He creates these tents in India and refers to them as „cave paintings“ or „mobile chapels.“ Clemente’s tents take us to a place of silence and contemplation.

Francesco-Clemente-St-Moritz-Art-Masters

One of the main installations at the St Moritz Art Masters is the Music Room. A film installation by Matthias Brunner is staged in the recently restored PARACELSUS building in St. Moritz Bad to honor Bengali director Satyajit Ray. THE MUSIC ROOM, which is his most impactful work, opens this film series (1958 – 2013), presenting the best Indian film from each decade.

The full program will be released in July. In the meantime you can see all about the festival on the official website: http://www.stmoritzartmasters.com

Gigi-Scaria-St-Moritz-art-Masters

Extend your summer by celebrating art and culture in the heart of Swiss Alps, at St Moritz Art Masters.
LA

 

Info sourced at the official communication release of the festival. All content is copyrighted with no reproduction rights available.

La nuit des images in Lausanne, let’s celebrate.

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Reading Time: 3 minutes

Lausanne is definitely a city of arts and photography. End of June, the city will celebrate the 4th edition of its NUIT DES IMAGES. For this 4th edition, the Nuit des images will pay a visit to Théâtre de Vidy on Friday June 27th, with a concert by Rodolphe Burger and Rachid Taha. On Saturday June 28th beginning at 3pm, it will spread through the Elysée gardens for a free, friendly, festive Garden Party.

On this year program, a rich and interesting artistic references. On Friday June 27th everything starts with a great concert at Théâtre de Vidy. Singer and Guitarist Rodolphe Burger will perform an exclusive collaboration with Singer Rachid Taha. Together they form the Couscous Clan performing fun covers of rock standards. From Raï to post-punk, you will be able to discover different music influences thanks to this outdoor concert. It will be located in the outside terrasse of Théâtre de Vidi. The concert will be accompanied by video creations by poet Pierre Alferi.

Saturday June 28th it will be another story. The Nuit des Images will put the fire on the Musée de l’Elysée gardens. You will be able to see films and concerts as well. The Garden party starts in the afternoon with several events like a special anniversary celebrating 100 years of Charlie Chaplin or a creative workshop with artist Jean-Daniel Berclaz. A photographic print stand will give the guests the chance to leave with an unforgettable snapshot of the event.

La-nuit-des-images-Lausanne-Switzerland

Every edition gives a sort of “Carte blanche” to a Swiss and International cultural institutions. This allows the public to discover new organizations, new talents and to celebrate together the beauty of Arts and Photography. This year several institutions will present their creations and projects:

  • ECAL (Lausanne Cantonal School for Arts)
  • HEAD (Geneva University of Arts and Design)
  • Lausanne Jardins
  • Théâtre de Vidy
  • Nuits Photographiques de Paris
  • Musée des Beaux-Arts de la Chaux-de-Fonds

At nightfall, among the different world unveiled for the occasion, the nominees for the Prix Elysée will be announced. There will be a special focus on the Spanish scene this year as well as on war photography with a talk done by renowned photo-journalist Patrick Chauvel in dialog with Matthias Bruggmann.

The Nuit des Images is also more than 30 exclusive projections, several animations for families, children are invited to come disguised. Also a book fair with more than 20 Swiss book editors on Arts and photography with a  special participation of Florence Grivel. Last but not least, visitors will be able to see an exclusive installation from ECAL in connection with the workshop with Nicolas Haeni.

The event is free thanks to the participation of prestigious partners that support La Nuit de l’Image for several years. On this 4th edition we would highlight UBS and Parmigiani Fleurier as main partners. For more information on this amazing event hold in Lausanne by the end of June, you can visit the official website here:
http://www.nuitdesimages.ch

La-Nuit-des-images-Lausanne-2014

Summertime has arrived and this is a perfect occasion to enjoy a summer weekend in the great city of Lausanne.
LA

 

Info sourced at the official communication release of Musée de l’Elysée. All content is copyrighted with no reproduction rights available. 

Four Places to Find Awesome Vintage Jewelry

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Reading Time: 4 minutes

There are so many amazing modern jewelry designers that make large and small piece to complement any outfit. I am a personal fan of Zoe Chicco’s pieces, as well as Nam Cho; but when I want to make a really big statement, I always go for the vintage pieces. The great thing about vintage pieces is that they tend to be unique, even one-of-a-kind. Even if they were mass-produced during their time, it was usually done in smaller batches. They also tend to be classic, timeless pieces that are always in fashion.

Sure, you could go with modern jewelry designed to look vintage, but it’s just not the same. At the same time, it can be difficult to find quality vintage pieces – but not impossible. Here are some places where you can find great vintage pieces to add to your collection.

Luxury Goods Buyers

Luxury buyers, like San Diego Jewelry Buyers, usually purchase jewelry from individuals and estates based on the piece’s condition and value. However, they also sell many of the pieces they buy, on consignment. Often, you can contact one of these places and let them know you are interested in purchasing vintage jewelry, and they can give you information on where and how they sell their pieces on consignment.

Diamond-Ring-Vintage

The advantage to working with one of these buyers is that they do accurate pricing and they make sure the pieces are in great condition, before putting them out for consignment. Another advantage is that, if you become a regular customer, whenever you need to sell any of your own pieces, you will have a trusted relationship with a reliable buyer.

Antique Stores

Antique stores can often have a large variety of vintage jewelry, from estate sales and other sources. Like the luxury goods buyer, the antique store should accurately appraise the pieces to give you an accurate price.
vintage-store-jewelry

However, it ultimately depends on the proprietor. Some may hire a professional appraiser, some may have the skill and knowledge to do the appraising themselves, and some may have neither. Although, if you feel that a piece is appraised too high, you may be able to negotiate for a lower price.

Online Vendors

There are several avenues for finding vintage jewelry online. You have Etsy, eBay, Vintage Jewelry Online, and a host of other venders. The big advantage to shopping online is that you can find a wide variety of pieces, and you do it from anywhere. The downside is that you don’t get to see or touch the jewelry, and it’s difficult to determine the quality or condition of the pieces. A good, and trustworthy, online vendor will tell you if the piece has any damage or is missing any elements; but, if you encounter an untrustworthy vendor, you could end up with broken and unusable pieces, or nothing at all.

Yard Sales

You may thing of yard sales as nothing more than a bunch of junk that nobody wants, but that couldn’t be farther from the truth. People don’t just have yard sales to clear out trash, they have them because great Aunt Judy passed away last winter, and all of her stuff is in their garage; or they just updated their spring wardrobe and have a lot of gently-used pieces that need new homes.

yard-sales

As long as you’re not shy about poking through other people’s stuff, yard sales (and by extension flea markets and thrift shops) can be a gold mine. Of course the downside is that the jewelry could be in any condition. Some pieces might also be overpriced, although you may be able to negotiate.

Liz Becker

 

Info sourced by the author for LuxuryActivist.com. All content is copyrighted with no reproduction rights available. Images sources here, here and here.  

Victorinox Swiss Army Classic Sport, a ride you will remember.

Reading Time: 5 minutes

Switzerland is an amazing country filled with astonishing surprises. One of them is Victorinox, the makers of the original Swiss Army Knife that for more than 130 years, has been producing and creating products of the best quality. Not only pocket knives by the way but also Timepieces, Kitchen knives, luggage, fashion and fragrances. Here is the launch of a new fragrance by Victorinox. It is called Victorinox Swiss Army Classic Sport.

Victorinox-Swiss-Army-Classic-Sport

The Swiss Army Classic line is the symbol of a timeless elegancy in which taste of adventure yet a solid masculinity blends for a perfect match. 17 years ago when Swiss Army Classic fragrance was launched, it settled a road that would lead it to the rank of an iconic fragrance. Millions of flacons sold later, the symbol is still alive and even reinvent itself to propose a new young version of Classic. It is called Swiss Army Classic Sport. It takes what Nature has to offer at its best and brings a modern vision of an active man, ready for adventure.

The new fragrance plays with the contrast of a modernized structure, truthful to the DNA of Swiss Army Classic yet twisted with a bright ray of contemporary light. This is what the brand says about this new fragrance:

” The new scent is light and fresh, exudes independence and a longing for challenging adventures. In Swiss Army Classic Sport, the characteristic elements of its counterpart take on a refreshingly young and invigorating air

The aromatic woody structure of Classic was revamped with an extraordinary start of green apple, yuzu and coriander accord. This brings a natural boost of freshness like the same boost of adrenalin you get when adventure is just around the corner. Rosemary and Lavender plays with a heart of woods for masculinity, charisma and elegance. The fragrance then, sits in a textured modern aura of white amber and musks. This combination radiates a discreet sensual energy that will hook you in like an invitation for a outstanding experience.

Victorinox-Swiss-Army-Classic-Sport-flacon

The flacon reveals the true character of the fragrance. It keeps the iconic shape of the Swiss Army Classic flacon, yet, it shows a new identity, more modern, sporty and with an edge. The contrast between the metallic blue with the matte white displays perfectly the contrast of the fragrance, both energetic and round. It positions the product much more younger with a very handful outer-packaging as a sporty sleeve. You can carry it easier every where adventure shall bring you.

The Swiss Perfumery house definitely plays the outdoor card by completely capitalizing on the unique universe of Swiss landscapes. Victorinox has played an important role into outdoors gear and also to propose the perfect products for an active life. In order to keep it relevant for the active men, Victorinox is proposing the new fragrance with a portable refillable flacon. It is a small flacon, very practical and refillable endlessly. Victorinox Fragrances won a Perfumery oscar for this invention.

Victorinox-Swiss-Army-Classic-U-Fill

With this little flacon, you can carry your fragrance everywhere, even on your luggage without check-in in airports. You have enough for a weekend and even a short week. You can even have one in your bag, in your car or in your office. We never know, you need to be ready for adventure anytime! An ancillary product joins the launch of Victorinox Swiss Army Classic Sport, it is the Shower gel.

Victorinox-Swiss-Army-Classic-Sport-shower-gel

It comes in a practical tube flacon that will provide you a efficient usage without loosing a single drop. The packaging is really masculine and you get the Swiss Army Classic Sport logo on it. The scent is fresh and will energize your shower as a boost of energy to start the day. You will feel adventure running on your skin. You will be ready for the new day that awaits you.

As an exclusive content, find here an exclusive version, just for some happy few, of the official video. You will see a huge surprise at the end. Trust me, you want to watch this one until the end!!!

Victorinox is celebrating its 130th anniversary this year. It is an amazing successful story and the Swiss company based in the heart of Switzerland, in Schwyz, show how strong they are to innovate and to keep the flame alive. You can discover more about this amazing company by visiting the company website: http://www.victorinox.com.

Victorinox Fragrances are sold in 4 continents around the world. From USA to Brazil, Germany, Switzerland, China or Japan, the Swiss brand has fans and customers everywhere. They are all different and they unite behind 4 important words: Quality, Innovation, Multi-functionality and Iconic Design. The secret of Victorinox? It is all about state of the art.

LA

Victorinox-Swiss-Army-Classic-Sport-featured

Info sourced at the official communication release. All content is copyrighted with no reproduction rights available. 

When Swatch lost its “head”… bad advertising.

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Reading Time: 4 minutes

Swatch is probably one of the most amazing success stories of the all watch-making history. Not only they saved a lot of jobs during the 1980’s crisis in Switzerland but they showed an incredible level of innovation in terms of design. It is an amazing marketing company with loads of clever people who can produce many concepts that become watches afterwards. This time the marketing teams of Swatch went too far, according to the Paris city administration. This is the story of a tremendous fail.

Marie-Antoinette-Swatch-failed

Partnership with the Automobile club de France, a good idea?

The Automobile club de France is a very prestigious institution in France. It is a men-exclusive club founded in November 12 1895. The members of the Automobile Club of France enjoy several lounges, a swimming-pool, a gym, a library containing more than 45,000 references, a movie theater, bars, and dining-rooms. Numerous activities are offered, among which yoga, squash, shooting, billiards, fencing. The facilities also include a hair salon and a travel agency.

Automobile-Club-de-France

So when the ACF decides to renovate the facade of its building, Swatch did not hesitate to propose a partnership on the cover of the facade. Not only because it is a very prestigious partnership but also because it would propose a strategic visibility for the Swiss brand in the heart of the French capital. In deed, the ACF HQ is located in the same building than Hotel Crillon directly on the Place de la Concorde.

So as soon as the partnership agreement was set, the facade cover was prepared and the project proposed to the powerful  DRAC (Direction régionale des affaires culturelles), the french cultural affairs administration. Despite the authorization for the cover in front of a historical building, the advertising slogan did not work as DRAC decided that it was a disrespectful reference to French history.

Swatch-Group-Advertising-fail-marie-antoinette

As you can see in the proposed project, Swatch would take this opportunity to advertise a new dive watch for women. The creative idea was to make a historical reference to Marie Antoinette and her decapitation on October 16th 1793 in that same place. So as you can see in the image above, the slogan was suppose to be: “Marie-Antoinette would have lost her head(mind)” in French: “Marie-Antoinette en aurait perdu la tête.

Naturally Swatch thought this would be a very clever idea until DRAC explained that there are certain things in history that you do not want to laugh with. Of course if you think that Marie-Antoinette, wife of Louis XVI, was decapitated innocently after being dragged from her prison  to the Place de la Revolution (today Place de la Concorde), then you might start thinking it was not a good idea

Marie-Antoinette-Swatch-advertising
Marie Antoinette’s execution – 16th October 1793

So as there was no way that Swatch would be able to place the cover the way it was proposed, DRAC would firmly forbid, the only way was to place an alternative cover without the slogan. See here below:

Swatch-Concorde-Advertising

So without a slogan, there is definitely something missing here as people might wonder why that watch and why the fancy decoration. The watch represents the new dive watch new collection and the specific 44mm Quartz model is the DEEP BERRY (SUUP100). Chunky numerals on the bezel and a textural chevron strap complete the look. Dial features superluminova highlights to last you through the night. Water resistant at 20.0 bar.

Swatch-Deep-Berry-Suup100

 

Probably the negative buzz that this news will generate to Swatch might get bigger than any buzz that normally it would get for a partnership with ACF. So it might not be such a bad thing at the end. We can see there are certain things that you cannot mess up with and Marie-Antoinette seems to be one of these. Florence Olivier, General Manager for Swatch Group France confessed being quite surprised as apparently it is not the first time the Swiss company does things in the same nature than the new operation.

Swatch-Group-Advertising-fail-marie-antoinette

Well, Swatch tried to play with time as they make time, but sometimes, time is not a good thing to play with. Bad timing?
LA

 

Info sourced at 24Heures, Belles Montres,  Business Montres, Atlantico, Tribune de Geneve and Wikipedia. All content is copyrighted with no reproduction rights available. 

J.M. Weston goes Neo-Punk with Charlie Casely-Hayford

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Reading Time: 3 minutes

There are trendy brands and there are brands which create trends. J.M. Weston is definitely a Brand and a luxury house that sets trends in terms of masculine elegance. This year the French brand revealed an extraordinary collaboration between the in-house Artistic Director Michel Perry and probably one of the most talented fashion designers of his generation: Charlie Casely-Hayford. Between tradition, style and a contemporary vision of modern elegance, J.M. Weston presented an edgy collection. You can read our full review here.

To celebrate and illustrate the collaboration, J.M. Weston in partnership with Nowness, just revealed a video made from the collaboration of best visual talents. Piece of fine art.

Shoemaker J. M. Weston pairs up with menswear designer Charlie Casely-Hayford to add his style to its 123-year tradition. Watch as Lyon-based filmmakers Gasface roam the streets of London with the maverick tailor and the French brand’s Creative Director Michel Perry, who talk inspiration, their disjointed synergy, and “neo-punk” culture clashes.

This film is a brilliant piece of a modern chronicle about creativity reinvented, style and encounter between two creative spirits. French Lyon-based agency Gasface translated into images the spirit of J.M. Weston x Charlie Casely-Hayford collaboration. This film-makers were chosen because of their media approach. For them, Brands are strong cultural references and symbols f personal identity, beliefs, aspirations and experiences. The agency HUB. ID & Design brought the conceptual approach. In the manner of the highly acclaimed documentary New York “The Influencers” HUB. sign a new collaboration. This short andimmersive format called “Paris Calling” is contemporary and JM Weston plunges into new territory with strong and differentiating expression. The internet is at the heart of the creation process of the collection, in a universe permeated the souls of two emblematic capitals of Paris & London.

J-M-Weston-Charlie-Casely-Hayford

Emile Darves-Blanc, from Super Studio,  was responsible for photography in order to guarantee the edgy look of the collection. In addition to the photography work, there is the music of Paul Winslow, a true magician of electro-pop music. So we can see that there is no room for random success. J.M. Weston has enough talent to make it happen and to work with the best. That’s the approach of true luxury contemporary houses and here is definitely a best practice.

You can visit the official J.M. Weston website here for more information about the brand and the different collections:
http://www.jmweston.com.
You can also join the online fan community of J.M. Weston by liking their Facebook page. You can then receive regular news from the brand and see astonishing shoe-making styles. Every Friday they reveal a new exciting taylor-made order from the manufacture. https://www.facebook.com/jmwestonofficiel 

JM-Weston-Paris-Calling

When talent goes along with creative rebellion, there are no words to describe the result. Only style prevails.
LA

 

Info sourced at Noweness and JM Weston Youtube channel. All content is copyrighted with no reproduction rights available.

Baunat, Diamonds are forever.

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Reading Time: 5 minutes

There is something very special in a diamond precious stone. It is the fact that its beauty seems to shine fron within. From all precious materials used in the art of high-jewellry, Diamonds are probably king. Some companies became masters in the way they work with Diamonds. One of the best is Baunat.

Baunat, the value of a Diamond is beyond its price

When Stefaan Mouradian and Steven Boelen decided to create Baunat, there was one strong idea that united them: the love for beautiful diamonds worked and treated at the state of art. The company is Belgium with the headquarters in Antwerp, city of style. Their aim is to buy the best possible diamonds in the world, directly from producers, in order to control all the steps from a raw stone to a precious beautiful faceted piece. Baunat believes that in every single diamond there is an inner beauty to be revealed and only people with passion and love for jewelry will be able to reveal it to the world.
One of the strongest ideas within the Belgium company is also the fact that you should pay a fair price for what you buy. Only by giving the right value to things that you truly value them. In other words, the right price for the right diamond is already a form of respect for what nature delivered as a true wonder.

Baunat-Antwerp-Paris-Geneva
By loyally working for many years with professional diamond producers around the world, Baunat succeeds to guarantee quality, purity and stocks. Another important is the origin of the stones. Nobody wishes to buy what we call a “blood diamond”. These diamonds come from areas under civil war in which people died to get you that precious gem. Most of the time, the blood diamonds were used to buy weapons or any other tactical material. Sierra Leona, Angola or Ivory Coast… There are several areas in the world in which blood diamonds can be found. Today there are international laws that try to maintain a certain honesty and to limite the war diamonds. The Kimberley certification, signed in Antwerp, prevents raw blood diamonds to be used by honest businesses. Most of important diamonds dealers use this certification in order to avoid any problem. Nevertheless, this law only applies to raw stones. Once the Diamond is faceted, it is almost impossible to identify the source.
That is why when Baunat explains how they master the entire chain of production and manufacturing, these should sound like music to your ears. Only true professionals would invest so much in order to provide you the best and the safest.

Baunat went online

Another interesting fact with Baunat is they are definitely the jeweller pioneer to sell online. Normally, high quality jewelry is a hidden activity inside the private saloons of Place Vendôme in Paris, the city in London or Fifth avenue in New York. So if you do not have the privilege to visit those places or being part of a private network, you might probably miss the opportunity of buying an amazing diamond.

Baunat-engagement-rings
Baunat philosophy spreads the marvelous beauty of nature to everyone. By distributing high qualitative diamonds online, Baunat innovates in terms of distribution and service. Several collections are present, from diamond and engagement rings to neckless or bracelets.

Baunat-diamond-rings Baunat-engagement-rings-collections

In order to help you find what you are looking for, Baunat has put in place a clever tool selector that allows you to browse from several beautiful pieces. Several filters are available, from price range to caratage, Alloy or even Diamond shape.  Very intelligent and useful.

Baunat-engagement-rings-finder

Baunat has also a taylor made service that will satisfy all your dreams. They will place their best know-how at your service.

Baunat-diamonds-taylor-made

There are 3 Baunat showrooms in 3 amazing European cities. If you take an appointment you can discover the amazing world of Baunat:

BAUNAT n.v. – ANTWERP
Schupstraat 21, box 5
2018 Antwerp
Belgium
Only on appointment.

BAUNAT s.a. – PARIS
1 Rue du Faubourgh Saint-Honoré
75008 Paris
France

BAUNAT s.a.r.l. – GENEVA
Rue de la Fontaine 7
1204 Geneva
Switzerland
+41 (0)79 10 34 618
Only on appointment.

Another important detail, Baunat has created a dedicated mobile App just for you. This is what they say about the app, available for IOS and Android.

Baunat-App

Find the perfect ring (size) online via innovative App BAUNAT (www.baunat.com) launched their newest tool, an innovative application for Android- and iPhone users. While it assists the user in selecting the perfect ring, the uniqueness of this app lies in the fact that it allows users to measure their exact ring size thanks to the latest technologies. Furthermore, it’s also possible to create a realistic image of all rings, worn on the app’s user’s finger. The launch of this innovative app strengthens BAUNAT’s position as the trendsetting jewellery brand. The app can be downloaded in the App store and Google Play Store (Android)and is free of any cost. The app is available in English and Chinese.

To get more information about Baunat and its great collections, check the official website:
http://www.baunat.com.

When know-how, passion, dedication and innovation meet, only one result can be achieved: the unveil of inner-beauty.

LA

 

Info sourced at Baunat official website. All content is copyrighted with no reproduction rights available. 

Will Netflix make Switzerland to see red?

Reading Time: 8 minutesThe giant Netflix arrives in Switzerland this fall. Not sure that everybody see it with a positive eye. When you are in a market like the USA with 2’218 tv channels, probably Netflix represents only another alternative. Market segmentation is already super high so one more or one less would not change a thing. 20 years ago, the Cosby show was the biggest show in terms of audience in the USA. Every time, the popular TV show would gather 27 million people. Today, the most popular show in the USA is American Idol and it gathers “only” 9 million viewers. So Netflix just answers to a cluster need and TV channels are enough powerful to basically just keep doing what they know to do best. So Netflix will be a giant among Titans. What will happen with a small country like Switzerland?
Netflix in Europe

Netflix, the Millennial hero?

If you think that Netflix is a kind of startup founded yesterday by a couple of teenagers still in high-school, you are wrong. Netflix was founded in 1997 by Reed Hastings. He was 37 years old when he sold his previous company called Pure Software for $ 75 million. He decided then to create Netflix with a high skilled developer called Marc Randolph. Today Netflix has more than 2’000 employees. In 2012 Netflix sales were $ 3.61 billion for a net revenue of $ 17 million.
The company has gone already abroad the USA, with presence in all North America, some countries in South America like Brazil and already a strong presence in Europe: Sweden, Finland, Ireland, Netherlands, Norway, Denmark and the UK. This year Netflix is extending its presence to new 5 European countries: France, Germany, Belgium, Spain, Italy and Switzerland.
Netflix in Switzerland

In 2013, Netflix alone was responsible for 27% of total USA bandwidth. More than 1’000 devices are compatible with Netflix, from Boxes, to connected TVs, Amazon Kindles, Tablets and Smartphones.
In 2013, according to Netflix, 33% of all Americans from 20 to 50 years old had a paid subscription to Netflix. For $8 per month you can have unlimited access to more than 100’000 titles. Try to compete with that. Even Apple decided not to go that way and allow Netflix to be embedded in the Apple TV.
The power of Netflix is to propose customized content, in HD for a cheap price. Watching content from the internet is not a geek thing anymore. SmartTVs and other boxes allow my grand-mother to watch online content without even noticing where the content is streamed from. Of course Netflix geographical expansion follows the quality of internet network. That’s why they started in Europe by Scandinavia and the Northern countries. HD is everything.
Another strong point of Netflix is that they understood the power of streaming their own content. While most of the successful tv series were produced and owned by the big TV channels, Netflix would always pay a lot of copyrights and usage licenses ad the content did not belong to them. That’s why they started producing their own tv shows and we must say that they are all big hits.
Orange is the new black” and “House of Cards” are massive broadcast successes and there is still a lot to come.
House of Cards
Multiple screens also amplifies the user experience by allowing a multi-usage of moments and devices. It can either increase the media consumption or it can adapt the content for specific target groups. Netflix understood perfectly the evolution of the internet generation and now it is basically harvesting the first prize.

Will Switzerland resist to Netflix or the other way around?

Switzerland is probably a very complex country for an American company like Netflix. The USA market is a simple country in terms of : 1 language, 1 currency and one land. Switzerland is a 8 million people country with more than 200 tv channels. We have local tv in each big city, there is national television coverage and international channels coming from all neighbors countries like France, Italy or Germany. There is also 4 official languages: German, French, Italian and Romansch and we should add English for all the foreigners living in the country. Even German is considered as a foreign language as the true language is the Swiss-German, a local dialect spoke by 60% of the country. There is only one currency, the Swiss franc, but it is not a major one like Euros could be. So despite the fact the national income is pretty interesting for new high-tech markets and brands, the efforts to handle a small country like Switzerland with such complexity is hard. Take the example of Apple with the iTunes store. Apple never managed languages. They assumed that German was probably the best solution to set as main language which makes 40% of the country just mad. It would require a different set up on the Apple store back-end and the investment would be worthless for the size of the interior market. So every time you choose a video or an app, you need to check twice if it is available in your language, otherwise you end up with German. Sometimes it is not even available in other language than German anyway. Another broadcaster who get it all wrong is Youtube. If you are in Switzerland, you get most of the time advertising in German on Youtube. Either via the banners units you have on the youtube homepage and chanels or even more annoying, on the pre-rolls.
Swiss Apple Store
With such a language and copyrights segmentation, it took a while for Netflix to find the correct formula for Europe. Now they seem to have their plan.
Of course they need to find the right balance between a rich and interesting catalog versus an honnest price. In the USA the monthly subscription is $8, which frankly, it is not much. In a simple currency translation level, this would mean Sfr. 7.24. This price would be unbeatable. Of course we know that everything is much more cheaper in the USA. If we take the example of Spotify, it costs $9.99 in the USA, which would be Sfr.9.04 in Switzerland. Yet, the subscription to Spotify in Switzerland costs Sfr12.95 which in dollars gives $14.30. This means that the Spotify subscription in Switzerland is 43% more expensive. So if we would apply this rule to a potential subscription price for Netflix in Switzerland, it would be around Sfr11.50. It is a fair price to have unlimited access to a great catalog of content. The question is how big the catalog will be? Europe seems a mess around copyrights and there is also a rich Swiss movie industry, very specific, that never finds its way among all the Majors catalogs. If Netflix really apply their rule to Switzerland, it will hurt a lot of businesses. All VOD will probably need to align prices or die. Today you will pay Sfr 7.00 to Sfr8.00 to rent a HD video online or it will cost you around Sfr22.00 to purchase it digitally from the AppleStore. When you know that a cinema ticket costs in Switzerland around Sfr15.57 in average, you understand that Netflix has a strong margin in order to fix the price.
Should television be worried? Probably not. They have specific content from entertainment to documentaries and news that will live. And when a good movie will go on air in a TV channel, nobody will compete with that.

is Netflix the killer solution to piracy and illegal streaming?

Netflix against piracy
Certain studies tend to show that the first adopters of Netflix are digital active in terms of content consumption. It means there is a big percentage of the first customers of Netflix who used to buy movies and series online already via other services like Amazon or Apple online stores. Most of these people used and still use to download or stream illegally content online as well. So they are digital savvy and have connected TVs or have connected their computer to the TV or have an Apple Tv or watch content online directly from their computers, tablets or smartphones. This target audience has already either quit traditional television or have segmented their consumption anyway. So probably Netflix can be a qualitative alternative to the existing online broadcasting.
Illegal downloads
Of course $8 seem not much but it is a huge amount of money in countries in which online piracy is developing like Brazil, India, Indonesia or Vietnam. If we take the example of Brazil, we can see that pirates and legal Netflix customers are both growing. According to Comscore, Netflix delivered 2.7 billion impressions for ads in 2013. It shows how intense the activity is. Yet, illegal movie downloads in Brazil represented $1.5 billion loss. $8 is still a long way to emerging countries.
In rich countries like Switzerland, Netflix might cover some frustrations in terms of online offer. There is still a lot of details to be revealed and that are crucial for the success of such business in Helvetia.

LA

Netflix arrives in Switzerland

Info sourced at Bilan.ch, LeTemps.ch, LeMonde.fr, Comscore, The digital report USA, Wikipedia. All content is copyrighted with no reproduction rights available.

Guerlain launches L’Homme Ideal, new fragrance.

Reading Time: 5 minutesIt’s been a while since Guerlain  launched a Masculine fragrance. Since the success of the Petite Robe Noire and the relaunch of Shalimar with the amazing film they created, the tone was for women. In this beginning of June, Guerlain changes this situation with the launch of L’Homme Ideal.

Masculine fragrances by Guerlain, a success story that lasts.

Despite the fact Guerlain marked for ever the Perfumery history with amazing feminine fragrances like Jicky, Shalimar, L’Heure Bleue or Chamade, the men’s side is populated by extraordinary stories and creations. In a way, Guerlain was always a man’s world. First because there were always Men’s perfumers and most of the feminine fragrances were some how a celebration of women and femininity like only a man could do. The lover, the friend, the confidant, the father or the husband. In terms of perfumers, there is a beautiful transmission from one man to another, like an unbroken link from one generation to another.

  • Pierre-François Guerlain (1798-1864) : the founder in 1828.
  • Aimé Guerlain (1834-1910)
  • Gabriel Guerlain (1841-1933)
  • Pierre Gabriel Guerlain (1872-1961)
  • Jacques Guerlain (1874-1963)
  • Jean-Jacques Guerlain (1906-1997)
  • Jean-Paul Guerlain (Born in 1937)
  • Thierry Wasser (Born in 1961)

In 2008, Thierry Wasser became the Master Perfumer in-house. Since 2007 he already collaborated with the French perfumery house and since then, he proudly pursuit the quest of excellence and state of art.

Here is a short timeline of all main masculine fragrance creations from Guerlain. Eau du Coq is considered as unisex even though we thought to place it in this chart (we like it). We also did not take in consideration limited editions or flankers (intense, cologne versions of the originals).

Guerlain-Masculine-timeline-history

As we can see, all these names are milestones in the perfumery timeline. All of them tell amazing stories of bravery, charisma, masculinity and love. Guerlain is a fragrance poet and its vision of masculinity will dress any man like a  lord. It is all about finding the right notes to play the melody.

L’Homme Ideal Guerlain, a vision of modern masculinity.

Guerlain-L-Homme-Ideal-Parfum-flacon

2014 is an important year for Guerlain masculine fragrances. The French Perfumery house is launching L’Homme Ideal. The Fragrance will be revealed on June 3rd, so just a couple of weeks to wait.

Guerlain is preparing a strong statement on heritage, on men and on Guerlain’s creations .
We can see that the Guerlain Legacy is something that is completely filled into the creation DNA. A Guerlain of 2014 would not be possible created without the legacy of Eau Impériale in 1853.  That ‘s the greatness of marvelous Perfumery Houses, to being able to keep track of their past to build the future. Pure and Simple.

Guerlain-L-Homme-Ideal-Parfum-advertising

There is already a dedicated website called http://www.lhommeideal.com. For the moment, there is not much as it is “Coming soon”.

The ideal man, in french L’Homme Idéal, is probably one of the most wanted thing for many people. Does he really exist? Guerlain message is basically about not trying to become the ideal man anymore. Just wear the fragrance and you will see. Of course there is an intelligent sense of humor behind all this. Life can be already pretty boring, so do not waist your time by being too serious, enjoy some fun moments.

Guerlain-L-Homme-Ideal-Parfum-teaser

Guerlain-L-Homme-Ideal-Parfum

Guerlain declares that the ideal man does not really exists but that the fragrance itself is truly real. Guerlain becomes the translator of every human desires and recreates them into a fragrance. The ideal fragrance for men needs to be beautiful by the qualities of raw materials and the balance of its formula by revealing step by step the story.

The Flacon is a perfect fit to the concept. The black mate effect of the frame and the flacon top contrast with the white label in the center that contains the name of the product.

Guerlain-L-Homme-Ideal-Parfum-packaging

The Fragrance itself is a Woody Aromatic. Fresh and sparkling notes of Orange blossom and Rosemary lead the way of an amazing story of Almond and Tonka accord. The Almond note is a premiere in masculine perfumery as up to now it was more connected to an olfactory women’s tradition. The fragrance structure is wrapped in an intense and bright leather, cedar wood and vetiver sonata. The fragrance is powerful and subtle at the same time. It sharps an edge yet rounds up the story thanks to its richness and elegance. All the heritage of masculine fragrances can be found here, like an experience legacy from perfumer to another perfumer throughout the years. Thierry Wasser is the one who delivers this strong masculine message from history to our futures.

Guerlain-L-Homme-Ideal-Parfum-film

Here is the TV Ad:

The ideal fragrance for men needs to be strong. A man with charisma and magnetic personality is a man who marks the places and the people he meets. A Guerlain masculine fragrance does the same.

LA

Info sourced at monsieurguerlain.com and the different social networks associated, Wikipedia, Osmoz and Fragrantica. All content is copyrighted with no reproduction rights available.