Swiss News

The Sunday Brunch At Le Mirador? Do Not Go!

The Sunday Brunch At Le Mirador? Do Not Go!

The sunday brunch became more than a habit, it became a art of living. It is one of the best moments in the week, that you decide t spend good time chilling-out and preparing for a new week to start (without thinking too much in it). So generally you look for a great place with great food and that everything seems easy and comfortable. That was definitely not the case last Sunday at Le Mirador close to Vevey in Switzerland. And here is why I would not recommend this place. Before: it was amazing I remember the time that Le mirador was part of the Kempinski hotels administration. Everything was fantastic for the customer. From the first step into the place, the personnel, the quality of decoration, the food, even the hotel itself was a great place to stay. The Spa by Givenchy: one of the best spas in the…

Friday Chronicle #31: A Blogger Is Not A Cheap Journalist Or A Low-Cost VIP

Friday Chronicle #31: A Blogger Is Not A Cheap Journalist Or A Low-Cost VIP

We have never spoke as much about bloggers as today. They are trendy, they are smart, they are passionate people and generally companies think they can get cheap/free visibility thanks to the passionate work they do. There are limits in this exercice, so let’s not forget the ethics. Why Bloggers Became So Important? Today in the world there are approximately 152 million blogs. These represent 15% of all websites in the world. It means that every day in the world there are 172’800 new blogs created. They became tremendously popular in the late 1990’s. It coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users. Before that, you needed to have deep knowledge in html and ftp to publish content on the web. The name blog comes from weblog, web-log. This concept was used the first time in December 1997 by Jorn Barger….

Swiss Blog #1: A Renversé Is Not A Coffee With Milk

Swiss Blog #1: A Renversé Is Not A Coffee With Milk

Our first blog post about Swiss specificities is dedicated to the Renversé! In Switzerland you do not say a Coffee with Milk, you say a Renversé… but be careful. It is not really the same thing! The name of Coffee varies a lot from one country to another and even sometimes from one region to another. However, if we compare the name given to coffee with milk in the adjacent regions of French-speaking Switzerland, we quickly see that the renversé (overthrown) finds no origin in our nearest neighbors. German-speaking Switzerland: Schale France: Café au lait Italy: Caffè latte Germany: Milchkaffee Autriche: Kaffee Melange or Kaffee Verkerhrt Netherlands: Koffie verkeerd Actually Verkehrt (herum) means reverse, upside-down in several languages. We do not really know why the term renversé was imported to Switzerland but we know more or less when. The first written proof of the usage of renversé in Switzerland seems to…

SIHH 2018 – New brands, new configuration… new year!

SIHH 2018 – New brands, new configuration… new year!

In two month time, the 28th edition of the Salon International de la Haute Horlogerie (SIHH) will open its doors. Last year there was already big changes, especially with the open day to the public. In 2018, the luxury watch trade show will pursuit its development in welcoming new brands, some of them moving from Basel (the other fair) to Geneva. Here is what we know so far. SIHH 2018, new brands For this 28th edition, the SIHH will welcome 6 new prestigious brands bringing the total number of exhibitors to 35, with 18 Historic Maisons and 17 brands in the Carré des Horlogers. The new brands are: Hermès Armin Strom DeWitt Chronométrie Ferdinand Berthoud F.P. Journe Romain Gauthier These new brands contribute to the ambition of SIHH to become the biggest luxury watch-making trade-show in the world. While its Swiss rival, Baselworld is struggling to find its new cruise…

Pre-SIHH 2018: Hermes Arceau Chrono Titane

Pre-SIHH 2018: Hermes Arceau Chrono Titane

The 2018 edition of SIHH will be very interesting as there are big positive changes. New brands are joining and one of them is Hermès. After several years in Basel, Hermès has decided to join Geneva and the Salon International de la Haute Horlogerie. We welcome Hermes and are thrilled to share here a first hint of what is coming in January. The first open window to what Hermès will reveal at its first participation to the Geneva trade-show is the new Hermès Arceau Chrono Titane. Hermès Arceau, a poetic story since 1978 Hermès and watchmaking is a long passionate story. Founded in 1837 by Thierry Hermès, the French luxury brand immediately made its name as one of the most high-end equestrian manufacturer for the wealthy and the major Royal courts in Europe. Already in the 1910’s, Hermès started commercializing watches that had already the Hermès philosophy and this only…

Swiss Premiere of the Ferrari Portofino: the event!

Swiss Premiere of the Ferrari Portofino: the event!

Every time Ferrari presents a new model it is big news. So when Ferrari presented earlier this year the Ferrari Portofino at the Frankfurt Motorshow, all aficionados felt their hearts race. Now, the big moment arrived for the Swiss Premiere. The event took place at the prestigious Swiss Tech Convention Center – EPFL in Lausanne. A especial evening for a very especial brand. With the official start of the new luxury car, Ferrari is aiming to promote this new launch in the Swiss market. Ferrari Portofino, a GT described with sportiness and elegance The Ferrari Portofino is a grand touring sports car produced by the Italian manufacturer Ferrari. It is a two-door hard top convertible. The car is named after Portofino village and also replaces the California T. The Ferrari Portofino was unveiled initially in the village of Portofino in Italy with two exclusive evenings of 7 and 8 September 2017,…

AQUATIS: too expensive, not interesting and lack of ecological values

AQUATIS: too expensive, not interesting and lack of ecological values

This weekend, LuxuryActivist went to the recently opened Aquatis. After a big buzz around the opening, we wanted to see for ourselves and I must say that it was more than disappointing, it was even shocking. It was old style, super expensive, all the cultural aspect is not well executed, and several ecological values were not respected. Truly a very disappointing experience with a real environmental responsibility. Project Recap, the key numbers Aquatis was a titanic project to get out of the waters. Seventeen years to build the organisation, the structure and to built the place. The entire platform is sit on a 12’000m2 area with a hotel, restaurants, the aquariums and vivariums. The hotel has 143 rooms, three stars quality. The parking has 1’200 places. The visit circuit covers 3’500m2 for a tremendous 2 million liters of fresh water. You will be able to see 10’000 fishes, 100 reptiles…

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox is based in the heart of Switzerland and this specific location allows the Swiss brand to be inspired by the surroundings. The Swiss Alps is an amazing scenery with natural outstanding elements as well as a natural elegance. This represents the foundation of an olfactory endless inspiration. Victorinox gathers a short yet sharp collection of fragrances. Earlier this year, the Swiss company launched Victorinox Swiss Army for Her Eau Florale. The Eau Florale variation is a delightful version in which freshness and flowers meet for a very pleasant scent. The olfactory story starts with a sparkling accord of Mandarin, Peach, Blackcurrant and Pink Grapefruit. This freshness pursuits with a delicate femininity made of Peony, Violet and Jasmine. The delicate structure is wrapped with a tender energy represented by Cashmeran wood and White Musks, all gently enliven by cedarwood. “Eau Florale is a novel and tender interpretation of For Her,…

Friday Chronicle #30: What is Luxury? From paganism to consumerism

Friday Chronicle #30: What is Luxury? From paganism to consumerism

Luxury is a very universal concept that has been part of humanity and civilisation for centuries. It is a very complex definition that has been evolving century after century. Luxury has determined and defined kings and conquerors from the masses, it connected humanity with sacred and has developed a multi-billion dollar industry. Here is the eye of the cyclone, let’s take a few minutes to pause and to interest ourselves in the definition of luxury, past, present and future. Luxury, from sacred to paganism and consumerism In a more traditional way, here is how Thesaurus define luxury: We tend to say that luxury is a 17th century definition. Nevertheless we can track luxury from even the paleolithic period. It is an universal phenomenon. During those times, luxury had 2 main roles: The social recognition The link to the sacred  In the first role, luxury was about richness and conquest. Kings…

The Most Influential Luxury and Fashion blogs in the world – Top 75.

The Most Influential Luxury and Fashion blogs in the world – Top 75.

Last week, Feedspot.com just released an extensive list of the top 75 most influential luxury and fashion blogs and websites in the world. In order to bring a certain methodology to the ranking, here are the following criteria chosen by the RSS Reader in order to build an objective classification: Google reputation and Google search ranking Influence and popularity on Facebook, twitter and other social media sites Quality and consistency of posts. Feedspot’s editorial team and expert review Luxury news and fashion blogs became a very strong medium to share news from premium brands worldwide. News are news, no matter if they are old or fresh. One of the biggest increase in the news business is the one for Luxury news. While the 2008 crisis is still hitting the board, the luxury industry has year after year a solid positive growth, between 4 to 6%. In 2016 the growth was 4%…

Rituals Cosmetics opens a new store in Lausanne

Rituals Cosmetics opens a new store in Lausanne

Beauty brands are not only a product provider, they participate to your beauty routine, which means they create self-indulgent moments for you. With Rituals Cosmetics, the philosophy tends to generate happiness that can be found in the smallest of things. The brand’s aim is to transform your daily beauty routines into meaningful moments with a luxurious touch. So last night, Lausanne increased happiness with the opening of a new Rituals Cosmetics store. Rituals… a new philosophy in beauty care Rituals was launched in 2000 and they were the first brand to blend a special choice of home products as well as women and men skincare. Today they also add apparel up to a certain level. They have completely reviewed the philosophy of wellbeing by treating it as a whole. Rituals inspirations comes from the far-east, from Middle-East to Japan, China or India. From Ayurveda ancient knowledge to special Sakura rituals,…

Why Aura Mugler is a great Mugler?

Why Aura Mugler is a great Mugler?

2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler fragrance a Mugler fragrance? Not an easy question to answer. There are Fragrance Brands who are known for their distinctive olfactory signature. And Mugler is one of them. Year after year, launch after launch Mugler has shaped its olfactory footprint and all Mugler fragrances have a high common denominator, a powerful sharpness with a lot of generosity. From Angel, to Alien, now Aura but also the masculine fragrances like A*Men, they…

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

La Prairie has a strong know-how in luxury skincare. The caviar collection became the ultimate icon in terms of hyper-luxury. There is no doubt that La Prairie invented the ultimate luxury in terms of cosmetics with the Skin Caviar collection. Back in 1998, La Prairie settled the foundations of what would become a true icon in the cosmetic industry: the Skin Caviar Luxe Cream. Based in the cutting edge technology developed since 1987, La Prairie established all the codes for a luxury cosmetic product. From colors to texture, scent, active ingredients it was a true revolution in the old powdery cosmetic market. Modern cosmetology was born. 19 years later, the caviar collection developed very well. The extension towards the White Caviar collection allowed the Swiss brand to tackle a very important growing market: Skin enlightening. For years, products were old in this segment and there was not much to say in…

Baselworld 2017, Press conference

Baselworld 2017, Press conference

3, 2, 1… we declare Baselworld 2017 opened. The international Watch fair starts with the traditional Press conference. After a 2016 business year quite tough for the Swiss watch industry, Everybody expects to see a better incoming year. Swiss Watch brands are ready to take the challenge.  Facing all difficulties there is only one answer: Innovate, Create and be brave. 2016, a battlefield with severe losses The environment confronting the Swiss watch industry remained dif cult throughout the year 2016. Swiss watch industry exports fell for the second year in succession. Their value stood at 19.4 billion francs, 9.9% lower than in 2015. With this result, the industry has returned to its 2011 level and seen an end to the growth of 15% achieved between 2011 and 2014. Here are some key interesting charts with details of how 2016 concluded. Representing two-thirds of export sales, watches priced at over 3,000 francs (export…

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Luxury brands have the creative gift to make you dream and to invite you to amazing journeys. The Champagne house Krug invite you until mid-April to live an amazing experience called the Krug Carnotzet. In partnership with Lausanne Palace in Switzerland, you are able to book an evening to remember. Enjoy an ultimate luxury diner in a very exceptional place. Krug, the ultimate luxury champagne, every glass is exceptional Every glass of Krug Grande Cuvée is the fruit of many years of craft and patience. The art of blending many years gives Krug Grande Cuvée its unique plethora of flavours and aromas, incredible generosity and an absolute elegance that would be impossible to express with the wines of a single year. As you taste it, notes of toasted bread, hazelnut, nougat, barley sugar and jellied fruits may take you by surprise. You may even taste hints of apples still on the tree,…

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