Swiss News

Online Influencers: Nobody Is Listening (The End Of An Era)

Online Influencers: Nobody Is Listening (The End Of An Era)

While Influential marketing has never been so powerful, it is time to put all cards on the table and accept that the influencer marketing model is coming to an end for a very simple reason: nobody is listening. It might sound provocative and even of a very bad taste but the reality is here. Brands and influencers have spent their time and money feeding an electronic beast that represented for many years a sort of marketing mirage in the middle…

Five Mechanical Swiss-Made Watches under USD 700.00

Five Mechanical Swiss-Made Watches under USD 700.00

If you are looking for a mechanical watch made in Switzerland, you might think you need to invest several thousands of dollars. You might say Swiss Made is costly and you might not find a convenient mechanical watch for a modest budget. Well, you are wrong to think that. Swiss watchmaking has many surprises that might trig your curiosity and let yourself go for one nice Swiss Made watch. Supporting Swiss Made, means you are supporting an amazing industry enrich…

JSBG Store In Lausanne: A Narration About Switzerland

JSBG Store In Lausanne: A Narration About Switzerland

Switzerland is a small country of only 8.5 million inhabitants in the heart of Europe and what is fascinating is the concentration of talents. From watchmaking to design, architecture, luxury, and even fashion. Maybe the main difference with other countries like France, Italy or even the US (apart from the size of course) is the lack of qualitative platforms to showcase these talents. Here is where the opening this month of the JSBG Store in Lausanne is a great thing….

Victorinox Opens A New Brand Store In Lausanne

Victorinox Opens A New Brand Store In Lausanne

Victorinox is the symbol of Swiss ingenuity since 1884. Decade after decade, the Swiss brand remains truthful to its core values of quality, functionality and iconic design. This month, Victorinox opened a new brand store in the heart of Lausanne. It is the second store in “Suisse Romande”, the French-speaking area of Switzerland. Lausanne And Rue De Bourg, The Place To Be. The municipality Lausanne has a population of about 140,000, making it the fourth largest city in Switzerland, with the…

Verbier Festival 2019: A Story Of Audacity, Transmission And Exchange

Verbier Festival 2019: A Story Of Audacity, Transmission And Exchange

Summer in Switzerland brings back amazing music festivals and one very special has its location in the heart of Swiss Alps for more than 25 years: the Verbier Festival. Last year it was an amazing edition and the 2019 edition is starting. It will take place in Verbier from July 18th to August 3rd 2019. Verbier Festival 2018, An Anniversary to be remembered The Verbier Festival is a classical music festival which encourages encounters and sharing between great musicians and young aspiring…

Why Can We Find Soy Lecithin in Swiss Chocolate?

Why Can We Find Soy Lecithin in Swiss Chocolate?

Since I live in Switzerland, many people around the world keep asking me questions about the country. How is it to live here? Is it really as beautiful as we can see on TV? Do you have a secret bank account? Most of all: Is the Chocolate really good, and can you send me some! Generally, I must say I am a good ambassador for the country and no: I do not have a secret bank account (at least I…

Nespresso Reviving Origins: Rediscovering (Almost) Forgotten coffees

Nespresso Reviving Origins: Rediscovering (Almost) Forgotten coffees

Nespresso is launching REVIVING ORIGINS. It is a new initiative aimed at reintroducing coffee growing in areas where it is threatened. As part of the Nespresso AAA Program for Sustainable Quality, the company works with coffee growers in regions affected by conflicts, economic difficulties and ecological disasters. This is part of Nespresso commitment to investing over CHF 500 million between 2014 and 2020 thanks to its programme “The Positive Cup”. It is a commitment to sustainable development in the world….

The Sunday Brunch At Le Mirador? Do Not Go!

The Sunday Brunch At Le Mirador? Do Not Go!

The sunday brunch became more than a habit, it became a art of living. It is one of the best moments in the week, that you decide t spend good time chilling-out and preparing for a new week to start (without thinking too much in it). So generally you look for a great place with great food and that everything seems easy and comfortable. That was definitely not the case last Sunday at Le Mirador close to Vevey in Switzerland….

Friday Chronicle #31: A Blogger Is Not A Cheap Journalist Or A Low-Cost VIP

Friday Chronicle #31: A Blogger Is Not A Cheap Journalist Or A Low-Cost VIP

We have never spoke as much about bloggers as today. They are trendy, they are smart, they are passionate people and generally companies think they can get cheap/free visibility thanks to the passionate work they do. There are limits in this exercice, so let’s not forget the ethics. Why Bloggers Became So Important? Today in the world there are approximately 152 million blogs. These represent 15% of all websites in the world. It means that every day in the world…

Swiss Blog #1: A Renversé Is Not A Coffee With Milk

Swiss Blog #1: A Renversé Is Not A Coffee With Milk

Our first blog post about Swiss specificities is dedicated to the Renversé! In Switzerland you do not say a Coffee with Milk, you say a Renversé… but be careful. It is not really the same thing! The name of Coffee varies a lot from one country to another and even sometimes from one region to another. However, if we compare the name given to coffee with milk in the adjacent regions of French-speaking Switzerland, we quickly see that the renversé…

SIHH 2018 – New brands, new configuration… new year!

SIHH 2018 – New brands, new configuration… new year!

In two month time, the 28th edition of the Salon International de la Haute Horlogerie (SIHH) will open its doors. Last year there was already big changes, especially with the open day to the public. In 2018, the luxury watch trade show will pursuit its development in welcoming new brands, some of them moving from Basel (the other fair) to Geneva. Here is what we know so far. SIHH 2018, new brands For this 28th edition, the SIHH will welcome…

Pre-SIHH 2018: Hermes Arceau Chrono Titane

Pre-SIHH 2018: Hermes Arceau Chrono Titane

The 2018 edition of SIHH will be very interesting as there are big positive changes. New brands are joining and one of them is Hermès. After several years in Basel, Hermès has decided to join Geneva and the Salon International de la Haute Horlogerie. We welcome Hermes and are thrilled to share here a first hint of what is coming in January. The first open window to what Hermès will reveal at its first participation to the Geneva trade-show is…

Swiss Premiere of the Ferrari Portofino: the event!

Swiss Premiere of the Ferrari Portofino: the event!

Every time Ferrari presents a new model it is big news. So when Ferrari presented earlier this year the Ferrari Portofino at the Frankfurt Motorshow, all aficionados felt their hearts race. Now, the big moment arrived for the Swiss Premiere. The event took place at the prestigious Swiss Tech Convention Center – EPFL in Lausanne. A especial evening for a very especial brand. With the official start of the new luxury car, Ferrari is aiming to promote this new launch…

AQUATIS: too expensive, not interesting and lack of ecological values

AQUATIS: too expensive, not interesting and lack of ecological values

This weekend, LuxuryActivist went to the recently opened Aquatis. After a big buzz around the opening, we wanted to see for ourselves and I must say that it was more than disappointing, it was even shocking. It was old style, super expensive, all the cultural aspect is not well executed, and several ecological values were not respected. Truly a very disappointing experience with a real environmental responsibility. Project Recap, the key numbers Aquatis was a titanic project to get out…

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox is based in the heart of Switzerland and this specific location allows the Swiss brand to be inspired by the surroundings. The Swiss Alps is an amazing scenery with natural outstanding elements as well as a natural elegance. This represents the foundation of an olfactory endless inspiration. Victorinox gathers a short yet sharp collection of fragrances. Earlier this year, the Swiss company launched Victorinox Swiss Army for Her Eau Florale. The Eau Florale variation is a delightful version in…

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