Switzerland is a great place where creativity, innovation and Design are part of the “landscape”. In these domain, if you do not know Novembre magazine, you need to discover it. It is a great source of qualitative information about Arts and Fashion. There are 2 releases per year and the project was born with 4 founding members, all former students at ECAL, Ecole Cantonale d’Art de Lausanne – Switzerland.
Florence Tétier – Creative Director Florian Joye – Luxury Editor Jeanne-Salomé Rochat – Arts Director Maxime Buechi – Creative Director
Their aim: “a common interest in arts and fashion, as well as an acknowledgment of the obvious lack of a media representing and carrying an update on the young Suisse design scene at a national and international level.”
They have a Spring and Fall edition 21 x 28 cm, 380-396 pages, full color. 26,000 copies available in a selection of shops worldwide.
Mid-June was the launch of their 5th edition and here are the details. November 5 features 380 pages about fashion, arts and beauty with prestigious contributions such as:
Dries Van Noten
Li Edelkoort
Brett Lloyd
Anna Schiffel
Nicolas Ouchenir
Julia Hetta
Here some of the pages. At Luxuryactivist we love the Artistic direction.
To learn more about this magazine, do not hesitate to connect to the official website:
http://www.novembremagazine.com
And if you are looking for shops where to buy the magazine, please check the official list here.
If you were wondering which new subscription you would get after summer holidays, this magazine is a great one.
One of the most googled terms this year is “how to make easy money”. This term can vary, like “easy money from home”, “without initial investment”, etc. Making money has never been such an obsession. Since Covid, modern society has realized how fragile one personal situation is. New heroes appear and set up new dreams. Heroes come from nowhere and become billionaires overnight. It all started with Cryptocurrencies, then with NFTs, and now anything can become a focus of speculation. People believe that by choosing well, they can become rich quick enough. In this context, there are no barriers, rules, or morals. Making a lot of money only counts. Some people become sex workers 2.0 by selling their bodies online. Others learn how to mine crypto-currencies.
Honestly, brands are speculation targets, and people believe that acquiring the correct item will make them rich when reselling it. Speculation is also the preferred activity of many human beings around the world. After speculating in the stock exchange market, in the raw materials market and even assuming about countries’ debts, people now start imagining anything speculative. While some brands embrace this trend, others are fighting it as it distorts the initial purpose of the brand.
Allowing or orchestrating speculation about a brand is good. Is it?
Why should brands fight speculation anyway? If brands can make a lot of money, would it be a mistake not to embrace this mechanism? It creates new demand and potential new opportunities for growth. When Dolce & Gabanna launched a whole collection of NFTs and raised more than USD 6 million, was it good or bad for the brand? Only this year, Adidas, Nike and Gucci raised more than USD 137 million in NFTs.
Louis Vuitton x Nike by Virgil Abloh: Speculation paradise
When Louis Vuitton launched (today) the new collection of sneakers LV and Nike by Virgil Abloh, the entire mechanism created a demand for rarity; therefore, it was a success. People worldwide will precipitate themselves to the Louis Vuitton website to make their way to the restricted collection page. The brand knows that once Virgil Abloh passes away, anything the so regretted artist does become pure gold. The Nike AirForce 1 collaboration is composed of 9 different pairs of sneakers, all sold between USD2000 and USD2500. The sale is available only online, and the brand will allow a random choice of 10 users to access the specific online store every minute. Each user will have 10 minutes to buy only one pair of sneakers. Everything is set up to create a new speculative product:
Limited quantities
Not everybody will be able to acquire one
Iconic brands products
Cherish on the cake: The artistic mind passed away last year (even more rare)
We know that most people will try to acquire one pair of sneakers and resell it immediately after for at least double the price. And things can get very far in this speculation mode. After a couple of hours, you can already find the sneakers sold between USD 15’000 up to USD 41’000! So we can see most people do not care about the last tribute to the great artist Virgil Abloh. How authentic can fans be robbed by people who do not even appreciate the collaboration exercise? They are only looking for easy money. It is a pity that Louis Vuitton orchestrated such an exercise in that sense.
Bugatti: Where are the cars? In a Luxury prison…
Bugatti also has a very challenging situation. While the French constructor is very proud of the cars produced, most of them disappear from circulation. Indeed, Bugatti is suffering from high speculation about its vehicles. By definition, each model produced by Bugatti is a limited edition. When a new car is built and delivered, the previous one is not made anymore. Therefore, the happy few who managed to buy a new Bugatti are aware that the car is, by default, a collector. When Bugatti created the Chiron, only 500 units would be produced. Currently, only 40 production slots remain for the Chiron. Generally, Bugatti releases its cars on a ten years cycle.
Take, for example, the Bugatti Veyron. Between 2005 and 2015, you could acquire that car for around USD 1.5 Million (today’s indexed price rates). Today, it is worth USD 3 Million. It becomes an excellent investment. So the problem for the brand is that cars have become an item of speculation. The consequence of this situation is simple. The supercars end up in private garages, waiting to increase their value yearly. Some of them have never really burned asphalt since their acquisition.
What can be done? Bugatti is increasing the complexity of the process of buying a car. They will conduct a proper investigation to understand the potential acquirer’s motivation, what usage will the person do with the car, etc. This should help prevent those beautiful machines from disappearing from daily life.
Bugatti does not do much advertising. You will rarely see a Bugatti ad on TV, in the press or even online. The best advertising is when we see the cars circulating and driven by famous people like Cristiano Ronaldo. If all the cars end up in golden prisons, then the brand disappears from the world.
Petrus: Never tasted the wine.
Another exciting company suffering from speculation is the prestigious wine house, Pétrus. This legendary name is a wine estate in Bordeaux, France, on the Pomerol appellation’s eastern boundary with Saint-Émilion. It is a modest estate of only 11.4 hectares (28 acres) that produces red wine entirely from Merlot grapes (since the end of 2010) and no second wine. Jean-François Moueix and his children own the estate.
Although Pomerol wines have never been classed, Pétrus is primarily recognized as the appellation’s best. Pétrus is one of two Pomerol estates, along with Le Pin, that routinely ranks among the world’s most costly wines. A 750 cc bottle of Pétrus wine costs around $2,630 on average. The price of a bottle varies from 1,000 euros for a “small” vintage to more than 2,500 euros for a great vintage or even 6,000 euros for an exceptional vintage such as 1947 or 1961. According to the Wine-searcher site, Petrus is the sixth most expensive wine in the world, after five Burgundy wines, and an average price of US$625,000 (about €600,000) for all vintages and countries combined.
Petrus produces 30,000 bottles per year on average. Before bottling, the wine is aged for 12 to 16 months in oak barrels, half of which are new. The grapes are picked by hand over the course of two to three days. A thorough pre-assemblage vat selection eliminates specific parcels from the Grand Vin.
With such limited quantities and such a reputation, Pétrus is experiencing high speculation activity around certain vintages today. Private investors will purchase exceptional bottles to increase the price in time. Their main objective is to resell those bottles and make a capital gain. So they will never open those bottles and taste the wine. Today, restaurants are having difficulty acquiring certain bottles from specific years because they are no longer available to resell. Isn’t it a strange situation in which one of the best wines in the world cannot be tasted?
Worse, prices are rising, and some wine resellers will end up with many fantastic vintage bottles that will not find a suitable buyer as the big fan does not always have the budget to fulfil his ambition.
How brands can react to this?
If a premium brand wishes to fight speculation, this means they need to pay attention to whom they sell and to be able to track their products. This situation will procure two main consequences: The first is that brands will only sell certain products to people they know as trusted customers. The second point is that distribution will be compromised. Is it a good thing? Probably we would go back in time when certain products would be a rarity owned only by some happy few, generally outstanding brand advocates.
When CHANEL released its eponymous fragrance, Chanel N 5, in 1921, nobody could purchase it as it was offered as a gift to their best customers. So if you saw someone wearing that fragrance, it was a brand advocate or a customer.
We can imagine that more and more brands, especially those mentioned above, will pay attention to who is buying their products. This would help make the difference between actual customers and mercantile speculators. Warren Buffet, a renowned speculator, summarizes things very well: ” It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently“.
José Amorim Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.
Penfolds is celebrating the provenance of a truly extraordinary wine, the 2004 Kalimna Block 42 Cabernet Sauvignon. In the spirit of Penfolds reputation of innovation and experimentation,
the winemakers are breaking new ground by releasing a limited edition glass ampoule, containing a rare wine in a truly distinctive format. Essentially a hand-blown glass ampoule that provides an ideal wine environment and a bespoke glass plumb-bob that suspends the ampoule within a wooden Jarrah cabinet.
Penfolds is an Australian wine producer, founded in 1844 by Christopher Rawson Penfold, an English physician who emigrated to Australia, and his wife, Mary Penfold. It is one of Australia’s oldest wineries and a company brand with an extensive product range.
Only 12 units were produced, all with an individual number. To succeed such a master-piece, all the great australian talents were necessary. the best region’s finest artists and craftsmen worked together to create such a beauty.
The glass sculpture was designed and hand-blown by Nick Mount, an internationally recognised glass artist. To encase the ampoule, Nick has designed and hand blown a conical, elongated plumb-bob of transparent grey glass with a ruby red “cotton-reel” top. The plumb-bob is suspended in a bespoke Jarrah cabinet, with the ampoule held securely at its core.
Prominent Australian designer-maker Hendrik Forster prepared all the precious metal detailing. Furniture craftsman Andrew Bartlett designed and made the bespoke Jarrah cabinet, where the ampoule is suspended. The scientific grade ampoule, designed to store the wine in an ideal environment, and encased within the glass sculpture, was created by veteran scientific glassblower Ray Leake.
Penfolds 2004 Block 42 is a rare, single-vineyard wine, only released in stellar vintages and produced from the oldest continuously-producing Cabernet Sauvignon wines in the world. Underpinning the technical and scientific aspects of wine – of which a winemaker must have a deep understanding – is the artistry of winemaking: the imagination, intuition, talent and sensitivity that create a great wine. So it was fitting that Penfolds commissioned some of Australia’s finest artists to work on the ampoule project.
Penfolds Chief Winemaker Peter Gago comments: “Behind every Penfolds wine is the joy, energy, research and science that shapes it. The ampoule project is typical of the pioneering philosophy behind Penfolds winemaking evolution. The collaboration with South Australia’s finest artists has been a fitting tribute for one of South Australia’s finest wines.”
Here, an interesting video about the creation of this amazing ampoule:
Reading Time: 3minutesIt is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga – Flora Botanica – it is precisely the case. Basically we cannot understand why such a launch. Is Coty Inc, the owners of the Balenciaga fragrance license putting pressure on Balenciaga ? Or is it just “Ok, we got it wrong”.
As we can see the new “egerie” is Kristen Stewart. And here already troubles start. Why her? She is the typical “non-active” girl, sulky and without too much energy. Finally the perfect victim of vampires :-). I am a little hard here, sorry. But essentially she is a cliché and that is what I criticize the most Balenciaga’s choice. After a magnificent Charlotte Gainsbourg, completely out of the mainstreams, they just go 360 degrees on the cliché-girl.
The name now. FLORABOTANICA. Probably they tried to stick to a certain heritage and elegance brought by the very successful launch of Balenciaga Paris (simple beautiful). But here something does not sound correct. FLORABOTANICA in one word bring us into a conceptual vision of nature, which is also, somehow, represented by these beatnik decoration.
Of course when we think about these name, we also think about FLORA by Gucci. Which I find, by the way, much more chic and elegant than the Balenciaga.
I also think about Aqua Allegoria FLORA Nimphea by Guerlain. More naturalist and perfumistic.
The flacon looks like a Pierre Cardin one from the 80’s. Frankly not well done.
In terms of colors, we can see there is a coherence with the preview of the winter 2012-13 fashion collection (which is also very 80’s).
Check it here:
Nicolas Guesquière cannot decide about everything. We can see there are limitations. I did not evaluate the scent but I look forward to. The official press release describes it as a contrasting fragrance. The inspiration behind Florabotanica is described by Balenciaga as “not just a pretty flower, but a pretty dangerous flower.”
According to the Artistic director himself: “Kristen represents perfectly the modernity style of our new fragrance thanks to her sensitiveness and her unique intelligence.”
Balenciaga is looking for a young consumer (is this why the rose color?).
Olivier Polges and Jean-Christophe Hérault, working for IFF, created the fragrance. Notes includes Mint, Rose, Carnation, Caladium leaf, Vetiver and Amber.
The launch will take place in September and 3 different flacon formats were created: 30, 50 and 100ml Eau de Parfum.
The campaign images were taken by top photographer Steven Meisel and feature Kristen wearing a dress from the Balenciaga SS08 collection and staring straight at the camera.
So sometimes not all creations are magically brilliant.
Reading Time: 4minutesThat was the news of the week. After 45 years of existence and the explosive arrival of Hedi Slimane to the company as Artistic Director, the company Yves Saint Laurent has decided to change name. It will become simply Saint Laurent Paris.
History of fashion showed that creators founded Houses of creation, that became Brands and finally labels. Christian Dior became Dior, Loris Azzaro becomes Azzaro, Cristobal Balenciaga becomes Balenciaga, Nino Cerutti is now Cerutti, Emanuel Ungaro is Ungaro or Gianni Versace is simply Versace. We could also add Thierry Mugler that now is Mugler.
It is interesting to see that basically we skip the first names of the creators as a strong symbol to dissociate the person and the Brand. By using the last name, the Brand becomes a label, like Puma or Nike or Apple. On one side we skip history and a creator, in another side we give room to new people. That is the case for Yves Saint Laurent now.
Since the arrival of Hedi Slimane at the head of Creation of the french luxury house, things were very clear. “Mr. Slimane has full powers to decide on all matters of creation.”. That was said by the general management of the company. But nobody thought he would dare to change the name of the company. Even Stefano Pilati, the creation director of the House for more than 8 years did not dare to do such a thing.
But Mr Slimane is not at his first trial. Just remember. When he arrived as Creation director of Christian Dior Monsieur, he just turned it into Dior Homme (by Hedi Slimane).
Some financial analysts say that it is a clever move. Using just Saint Laurent Paris brings 2 advantages according to them:
– Easy to spell it and to pronounce it by an international clientele.
– The link with Paris also highlights the luxury aspect and the company origins.
This is barely what I would call Marketing Bull Sh…..! This thinking is a purely financial, non-competent opinion that would bring many changes in the world if we would use this rationale to everything. Why should we say Rio de Janeiro for a city that drives millions of tourists each year. Or why using car names like Mitsubishi or Hunday? Too complicate. why not using only names like Apple, Nike, Nivea, Lego, Puma, Audi, Pepsi… ?
I can see the face of some people if we would say that Ferrari becomes ItalyCar ( easier for tourists) and that Tiffany’s would be Fany. Frankly people who are part of the Yves Saint Laurent clients (the real ones not the aspirational ones) know the brand and know how to pronounce it. So what is going to happen with the famous 3 letter initials YSL?
We will probably have SL or SLP. In google, if you search for YSL, there is no way to get it wrong, you get the french couture brand. Just try to search for SL. You get Mercedes. Try also to search for SLP. You get Seiko. Simply as that. You cannot erase history.
Now, the real question is WHY? I mean the real WHY? Is Mr Slimane so egocentric that he needs to erase the heritage of a brand in order to write its future? Is it something that General Management were looking for and they used the arrival of a new creative director to make the move? We do not know. When Mr Slimane arrived at Christian Dior Monsieur, definitely there was not much to keep from the past as it was a dying brand. He gave a future to it. But here, at YSL, we are not facing the same situation at all.
We know that in 1966, the french couture house used to be named Saint Laurent. It was people like Tom Ford in 1998 that pushed the 3 word brand everywhere. Today we could read Pierre Berger’s interview in the press about this news. He was “cooperative” more than a real enthusiast.
Please also note that the entire Creation studio of the french house is going to move to Los Angeles. So to summarize: designed in California and made in… Italy. And they still dare to use the word Paris….:-(
Victorinox launched in May a new campaign about true stories sent by their customers. In these stories, the Victorinox products saved lives or at least it saved the day. You can discover all the stories either in their new website, www.victorinox.com/stories or on youtube where they have placed all the stories in video. Here below, see the story called THE COMPANION: a true story of a man stucked out in the cold evening in Stockholm. His Victorinox jacket saved his night.
Reading Time: 3minutesDo you know what is a Pleasure Garden?
Between the 17th and 19th Centuries, Pleasure Gardens were communal spaces where people from all walks of life converged to listen to music, admire paintings, stroll, drink, flirt and immerse themselves in the culture that made their city great.
The most famous pleasure gardens were in Vauxhall, Mozart played there at 9, Hogarth made the tickets and Dickens wrote about them. Between 1851 and 1884 the Royal Docks had its very own Pleasure Gardens, named The Royal Victoria Gardens.
Today’s London is changing at the speed of light. The 2012 Olympics are revealing a new London. Different new areas are explored in terms of Urbanism and we discover a true 21st century London.
The London Pleasure Gardens is a company winner of the Mayor of London, LDA and Newham Council Meanwhile London Competition
Their pitch: to bring a 21st Century version of London historic Pleasure Gardens back to The Royal Victoria Docks won the approval of a panel of judges working to deliver London Mayor Boris Johnson and Newham Mayor Sir Robin Wales vision to develop East London.
On Saturday 30th June 2012, the Paradise Gardens Festival opens with Free entrance. The main topics are:
SILO D, a spectacular fire and pyrotechnics show based around a breathtaking listed building and arranged by pioneering pyrotechnics/design collective
THE WORLD FAMOUS. The event will commemorate and relive the colossal Silvertown munitions factory explosion and will be placed against the backdrop of Silo D itself, a listed historic building.
Music Hall/Artificial Hip Hop legend IDA BARR will be coming fresh from her Radio 4 series and in advance of her forthcoming National Theatre shows to coax the gathered masses into attempting the WORLD’S LARGEST HOKEY COKEY, a GUINNESS WORLD RECORD ATTEMPT.
The site 6000 CAPACITY BIG TOP will feature live music from acts including The Guardian best live band in the country
ALABAMA 3, multimillion selling Reggae legends MUSICAL YOUTH, international dancefloor sensations SKA CUBANO, maverick brass band HYPNOTIC BRASS ENSEMBLE, and electro-dub innovators, DREADZONE.
THE DOME, a spectacular multi-arts venue with LED-sequenced skin designed by Future Tents, will feature club sets from live dubstep life-affirmers, JAZZSTEPPA, and mashed up DJ/Vaudeville combo DUTTY MOONSHINE.
Cultural delights include the chance to enjoy unbridled glory in a variety of madcap events at THE SILLYMPIC GAMES, surrealist street theatre madness from ALICE AND ALICE, a cross-festival interactive performance from BiDiNG TiME, site specific street dance extravaganza, TAXI!, apocalyptic urban performance, ATTACK!, and haunting physical theatre masterpiece, THE SPURTING MAN (by AVANTI DISPLAY).
Here an interesting video, in which we can see the “heads” behind the scenes.
Paradise Gardens Grand Opening
Dates: Sat 30 June – Sun 1 July
Opening times: 1PM-11PM Saturday 30th June, 1PM-10PM Sunday 1st July
Free entry – turn up to site main entrance.
So, this summer, London is definitely the place to be. LA
Info sourced at Brand official press release. All images are strictly copyrighted with no reproduction rights available.
Reading Time: 3minutesMontblanc is one of the most prestigious writing instruments company. The timeless elegance of its design, places any Montblanc pen into the hands of people that values hand writing. Here are 2 amazing and beautiful editions:
Montblanc Writers Edition 2012: Jonathan Swift
Montblanc new StarWalker Red Gold
Montblanc Writers Edition 2012: Jonathan Swift
A Tribute to a Master of Satire and the Creator of Gulliver’s Travels
Jonathan Swift created over 30 works in his lifetime but it was Gulliver’s Travels, published in 1726, that remains the masterpiece he will always be remembered for. The epic work describes English ship surgeon Lemuel Gulliver’s voyages to exotic and distant lands, where he encounters dwarfs, giants, quirky scientists and intelligent horses.
The overall design of this magnificent edition draws inspiration from Gulliver’s Travels, and in particular the Lilliput episode, Gulliver’s first voyage. The barrel is made of black lacquer and decorated with multilayered inlays reminiscent of the ropes that were used to bind Gulliver at the beach of Lilliput island.
The cap is made of precious black resin, and shaped like Gulliver’s tricorn a typical tradesman three-cornered hat popular in the 18th century. It bears the signature of Jonathan Swift. A platinum-plated clip depicts the staircase the mayor of Lilliput had to climb to be able to talk to Gulliver. Finally, the instrument’s delicately designed rhodium-plated 18K gold nib is decorated with an elaborate engraving showing the imperial army of Lilliput marching between Gulliver’s legs.
The Writers Edition Jonathan Swift is only available in a strictly limited edition worldwide, with an issue number engraved on the cap as a guarantee of its uniqueness.
Available from August 2012 in:
– Fountain Pen
– Rollerball
– Ballpoint Pen
– Mechanical Pencil (set only)
Montblanc New StarWalker Red Gold
The luxury brand Montblanc completes its vividly designed StarWalker Collection with two high-end statements of contemporary elegance: the Montblanc StarWalker Red Gold in a Metal and Resin version.
The new exclusive Montblanc StarWalker Red Gold Metal features red gold- plated fittings with black precious lacquer and diamond-cut lines, giving it an architectural appearance. A true mark of quality, the handcrafted 14 K gold nib is the heart and soul of the writing instrument while the distinctive transparent StarWalker cap top crowns each piece. The Red Gold Resin features black precious resin with contrasting Red Gold-plated fittings. Each of these versions is available as fountain pen with a solid 14 K gold nib, fineliner and ballpoint pen.
For the launch of this amazing luxury pen, the Brand launched a Facebook App on the Brand Fan page under an operation called: “Your Moment of Gold”. People are asked to share their “moment of gold” via an easy and elegant app. It is a sort of online contest, so that people can win a New StarWalker Red Gold. Very generous from Montblanc. Check the app here: http://www.facebook.com/montblanc
Following Stasha’s last sell out exhibitions REACTION in 2005 and SOFT in 2006, she is once again taking the London art scene by storm with her new vibrant collection of work, simply called COLOUR.
Stasha – Rainbow 250cm x 200cm, Acrylic on canvas
Her style is a complete freedom on the movements. Her creative mind liberates the artist paintbrush to a very original artwork. In this new exhibition, colour is honored. It is an interesting work, between abstraction, expressionism and the courage of Rothco in terms of colours.
When compared to her last two shows, Stasha explains why this collection is so different:
“I stood in this bright white room, a total blank canvas…so unlike the past two exhibitions because they were both painted outside in the garden…REACTION – a burst of energy and passion…SOFT – inspired by the beautiful spring blossoms that fell as I painted…but here I was, inside, in a white room…and all I could think of was COLOUR. Colour colour colour, like a balm. Like life. Like living, being alive….Colour from the inside of me just poured out and time and time again I let myself get totally lost in the moment…and very soon, my white room was no longer white….but filled instead with so many beautiful colours.”
Stasha – Neighbours 120cm x 120cm, Acrylic on canvas
Stasha once again employs her trademark technique of “freestyle painting” without the use of conventional brushes, working with acrylic paints and water on canvas; using the floor, rather than an easel:
“Only very rarely do I use an actual brush. I like to use my hands. I like to feel the paint, use my fingers, my weight. I do not have the patience to sit still with a brush. What I see comes out far too quickly….”
With some of the canvases measuring up to 7x8ft, Stasha used planks of wood to move around the entire width of the canvases until she got what she wanted: “With a foot balancing on an edge, helping the painting along a little, like a river, ‘till it flows just right. I tilt this way and that, centimetre angles, whatever it needs…I will not, can not, leave my canvases until I am sure they have settled.”
Stasha – Electric 159cm x 159cm, Acrylic on canvas
With this unusual style of painting, it seems that Stasha never sits still for too long: “The only time I am still is at the very beginning, where, cup of tea in hand, I make myself sit in front of a beautiful blank white canvas, look at it until I see what I see and can stand it no longer, normally the length of a cigarette. Then I start!”
Stasha lives in St. John’s Wood, north London with her partner Tony and their three children; Jonah, Jordan and Lily and their dogs; Carling, Johnny and Burmese cat, Romeo.
COLOUR- An exhibition by Stasha will be on show at The Gallery in Cork Street from June 4th- 9th , with a second surmised viewing at the Imitate Modern Gallery, June 24th- 29th 2012.
Reading Time: 2minutesJitrois presents its new Fall-Winter 2012-2013 campaign called Artists, Lovers, Decadence. A beautiful and classy inspiration from the 20’s intellectual bohemians.
The campaign is shot by Rankin, who collaborates with the fashion house for the past 6 years. For memory, John Rankin Waddell is a british fashion photographer. He founded together with Jefferson Hack the international magazine Dazed & Confused.
We can say that Jitrois is not only back but they are now moving forward with a beautiful elegance and modernism. This new collection shapes the forms in a quite cutting edge design, highlighting the body anatomic volumes. Leather and other materials blend in an interesting alliance. Between avant-gardism and neo-retro. Love it.
Here a mood video based on the official visuals:
The style is done by Katie Shillingford, the fashion editor of Dazed & Confused. She knows very well Rankin and they understand each other on a style and fashion level. By saying this, don’t need to explain how hot Jitrois got by choosing such a team.
The Jitrois’ website is also amazing. For the first seconds, you get a electro-rock intro with a full screen video, that makes it surprising and exciting. Then, a very interesting feature: you can discover the new collection in a 3D mode. The different models are exposed with a 3D feature, so that you can turn around each look thanks to your computer mouse. Just try, it is really well done.
If you wish to see more about Jitrois, please connect to the brand official website: http://www.jitrois.com
Photographer – Rankin
Models – Masha Voronina, Chris Doe, Nadine Ponce, Tuuli Shipster.
Styling by Katie Shillingford
Make Up – Andrew Gallimore
Hair – Kenna
Info sourced at Brand official Press release. All images are copyrighted with no reproduction rights available.
