Angel by Thierry Mugler, happy 20th anniversary!

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19 April 2012

Reading Time: 6 minutes

The fragrance Angel by Thierry Mugler is celebrating its 20th anniversary this year. From 1992 (its launch) and 2012, it was a real adventure, going from an extravagant dream towards the establishment of a market leader. Let’s celebrate!

Everybody is waiting to know what surprises the brand with the star is preparing. In the meantime, follow this timeline.

The Fragrance industry is by far one of the most dynamic segments of the luxury business. Each year, we identify more than 300 new fragrance launches in the world. After a period of 10 years, only 1 or 2 are still around. What makes the difference between a true creation that becomes timeless and a failure ? Probably the courage, the originality and the “convictions” a creator will place on it. And Angel by Thierry Mugler definitely is part of these fragrances that changed the way perfumers were creating fragrances. There was a before-Angel and an after-Angel.

1992: Launch of Angel, the birth of a modern myth.

The beginning of the 90’s brought an end to the extravagances of the 80’s. The over-sexual fragrances, like Obsession by Calvin Klein, were done and a new trend for more spiritual fragrances took place. It was the era for Samsara by Guerlain, Tresor by Lancôme or L’Eau d’Issey by Miyake. The sensuality of the spirit instead of the sexiness of the body. Interesting times.

Then 1992 brought into the market the creation of Angel Eau de Parfum by Thierry Mugler. A totally anti-trend for the time. When Mr Mugler started the project of Angel, the challenge was bigger than usual. For him, life should always be surprising and extraordinary and for his fragrance he wanted something never saw, never imagined and above all never smelt! To support the creator, Clarins (the owner of the Mugler Fragrance development) trusted Ms Vera Strübi. We say often that behind a great man there is always a great woman. Here it is totally the case. She was the engine and the soul of the legend creation of Thierry Mugler Parfums. She wrote the name of Mugler in golden letters in the Fragrance industry history. The fragrance was created by Oliver Cresp, perfumer at that time at Quest International, one of the worldwide fragrance houses. She was supported by the creativity of Mr. Yves de Chiris, creative director at Quest and Fragrance Guru, who supported all this “path opening”.

Each point of the marketing mix was a “first time” in the fragrance industry. And only a creator such as Thierry Mugler could dare such an audacious project.

A blue fragrance? Never done, not possible? Still it is the color of Angel fragrance.
A star shaped crystal flacon? Never done, not possible? Still it is the Angel flacon.
A scent that reveals gustative notes inspired by the food market? Never done, not possible? Still it is the “Oriental Gourmand” fragrance of Angel.

The unlimited creativity of Mr. Mugler was reflected on the theatralization of his fashion shows, the daring of his outfits and the allure of the Mugler woman. Check this compilation about 1992 creations:

The Mugler woman: The power of femininity as modern amazones. It is said that a woman who wears a Mugler outfit gain power and feel free to express what they want. They were a great inspiration for the creation of Angel.

But Angel is not only a product, it is an universal strong symbol between simplicity and extreme sophistication, purity and deepness, innocence and subversion. It’s slogan: “Beware of Angels” – what a message!

Being part of the top fashion designers since end of the 70’s, it was obvious that the first advertising revealed one of the mythic top models of the Brand: Estelle Lefebure:

1992 – Angel Eau de Parfum
Model: Estelle Lefebure
Photographer: Thierry Mugler

1992 – 2006, the rising star

During the following 10 years, Angel was launched consequently in different countries with an outstanding position. Year after year, it climbed the stairs of success to become a market blockbuster. In France and Europe, Angel became the number one fragrance and, worldwide, reached the 100 million dollars business.

1995 – Angel Eau de Parfum
Model: Jerry Hall
Photographer : Thierry Mugler

1998 – Angel Eau de Parfum
Model: Amy Wesson
Photographer: Thierry Mugler

2003 – Angel Eau de Parfum
Model: Ana Maria Cseh
Photographer: Thierry Mugler

2006 – Angel Eau de Parfum
Model: Bianca Balti
Photographer: Thierry Mugler

2007 – 2011: Established as a trendsetter among the stars

15 years after the launch of Angel, Thierry Mugler Parfums became a multi-national brand. In order to establish Angel on its worldwide leadership and to reconnect with the “stars”, the brand decided to move towards a celebrity spokesperson strategy… in the air of times.

2008 – Angel Eau de Parfum
Model: Naomi Watts
Photographer: Ali Mahdavi

Here, after several years of an under-statement strategy, the Brand has chosen in 2008 a world celebrity, Oscar nominee, Naomi Watts and started an outstanding media campaign. Press and TV mainly. The photographer Ali Mahdavi, who worked for Mugler in former times, was chosen for his passion about Glamor and his talent to sublime Women. Perfect coherence with the Thierry Mugler world.

3 years are the average time for a fragrance key visual. Then it is time for a change. After the Hitchcockian elegance of Naomi Watts, let’s welcome the latino sexiness of Eva Mendes in an amazing advertising. Again TV and Print were chosen.

2011 – Angel Eau de Parfum
Model: Eva Mendes
Photographer: Inez van Lamsweerde & Vinoodh Matadin

This shot for the Eau de Parfum was a perfect introduction for a new amazing product, the Angel Eau de Toilette – A marvelous flacon on a outstanding fragrance with an amazing trail.

So, we can see when the starting idea of a creation is strong enough, it can challenge time. 20 years after its launch, Angel is still at the cutting edge of modern perfumery. Then, we are happy to celebrate such event and we wish another 20 years of success… at least.

Happy birthday Angel and thank you Mr Mugler to have dare to dream such creation.

LA

Info sourced on basenotes.net, ormoz.com, advertiser.ie, imagesdeparfums.fr, wikipedia.com and Facebook.com. All images are copyrighted with no reproduction rights available.

Vacheron Constantin new iPad App Edition

Watches

Sebastien Eich

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13 April 2012

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Reading Time: 4 minutes

Vacheron Constantin, the exceptional watch swiss brand is launching this month its new iPad App called “Vacheron Constantin iPad Edition”.

2 years ago, Vacheron Constantin already participated into an iPad App experience thanks to an interesting partnership with Watch Time magazine. In deed, to promote the new magazine app, the march 2010 issue was available for free thanks to Vacheron Constantin sponsorship. In exchange of this sponsorship, the swiss brand got a full magazine at the honor of the company history, product catalog and visual animation (images, videos, texts, interviews).

Now, the watch brand decided to go for an app independently. It is a quite simple app, definitely you will need a wifi connection to download it as it is 170Mo. The app is available for free in all iTune stores in english for now. 7 sections are available.

Novelties

This is the App homepage. Discover here the innovations presented at the latest SIHH: the three models from the Métiers d’Art – Les Univers Infinis collection, the new Malte collection and the Patrimony Traditionnelle 14-Day Tourbillon.

Collections

The Collections tab presents the entire current collection using a number of visuals, technical spec sheets and information on each timepiece. You can even click on the Hallmark of Geneva logo to see certification criteria. You can browse the entire collection of Timepieces, even off-line. All valuable information are here and you can even share a watch to a friend.

Favorites

The Favorites interface enables the user to make a selection of his or her favourite models. Here by the way my choice of preferred models. I could buy them all!

Movements

Technical excellence, a true added value of the Manufacture, is demonstrated in the Movements section, using back and front visuals accompanied by technical datas. This is the most impressive part as you can discover the heart of beaty itself. For a easy navigation, the user can choose the different calibers by type: self-winding or hand-winding. You can also share it to a friend or pin it into your Facebook or twitter.

Videos

This is a section that you need to be online to view the videos. Considering the huge amount of videos available, it is normal that only way to access this amazing digital database is by being online. 3G and Wifi are perfect. Here I watched a video about Master Enameler. Purely fascinating. We can discover all the marvelous know-hows in luxury watch making like the engraver, the guillocheur or the master jeweler.

News

Here we can have access to all the news from Vacheron Constantin. A label on the tab itself show the latest updates or unread news, so that each time a news is uploaded, we can easily see it. For the moment we can see that the import of the news did not work 100% as there are some html issues. It is a bug that probably will be fixed in the incoming weeks.

Points of sale

This is a very useful and complete feature. It is accessible of-line, so that if you are looking for a Vacheron Constantin store abroad, you do not need to connect to the network. You have store precise address, phone number and even opening hours.

It is a great effort from the Brand to place their almost entire catalog into an iPad app. The videos are magnificent and the store locator very useful. What could be improved? Well, definitely they need to improve the News section a html is not well integrated. Also I would suggest to add a more immersive experience, especially in the movements section. Why not see the movements working and animated?. On the product page, I would also expect to see more videos, like the one about the caliber 4400 on the American 1921 product page. As the App is already 170Mo, we could push it to 250Mo easily so that we could have a more immersive experience, comfortably installed in our preferred sofa.

Dreaming.
LA

Info sourced at the official Brand press release and from testing the app at luxuryactivist.com. All images are copyrighted with no reproduction rights available.

Sunleÿa, the after-sun age minimizer by Sisley.

Beauty

LuxuryActivist

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13 April 2012

0

Reading Time: 4 minutes

This month, Sisley is launching a new product called Sunleÿa, a new after-sun product with an age-minimizer formula. It will complete the sun care line. Available in all official Sisley point of sales.

April represents the start of Spring. So normally the sun gets higher in the sky and finally we are happy to be in café’s terraces and in nice weekend programs. With the arrival of Spring, we also need to think about the sun and to protect our skin in an appropriate way.

Why? Because repeated sun exposure accelerates skin ageing and the formation of wrinkles. The skin is weakened, dehydrated and thirsty. In addition, pigmentation spots may also appear over time.

Even skin that is very well protected during the day, needs care and comfort in the evening. This is the key for a beautiful tanned skin. It is now possible to continue protecting skin after sun exposure, by trapping free radicals that accumulate during the day helping skin recovery and repair itself.

Strong of its know-how in anti-ageing processes, Sisley has developed a complete after sun care combining the benefits of a restorative product with a high-performance anti-ageing formula. And this product is called SUNLEŸA.

This new product prolongs the unique action of Sunleÿa SPF 15 and its anti-ageing protection by:

Repairing the skin stressed by sun exposure
Preventing the external signs of skin ageing
Preparing the skin for the next day’s sun exposure

As often with Sisley, this formula has 3 steps. Follow the guide!

Action #1: Soothing

Sunleÿa After-sun age minimizer instantly refreshes, repairs and comforts the skin exposed to the sun. Thanks to a new “anti heat stroke” agent, a peptide extract of a marine micro-algae Skeletonema costatum, the formula is capable of blocking the 2 key mediators involved in the sensation of heated skin caused by the sun.
The formula also combines a protective, nourishing and moisturizing complex made of:

Shea butter
Plum oil
Andiroba oil

Action #2: Prevention

The new skincare is formulated with Sisley’s major anti-ageing active ingredients already found on Sisleÿa and Sunleÿa sun care line to strengthen the skin antioxidant defenses and combat the external signs of skin ageing:

Alkekengi Calyx extract (a Sisley exclusive ingredient) ultra rich in polyphenols.
Rhodochrosite extract rich in manganese that stimulates superoxyde dismutase (SOD) activity and combats sun induced oxidative stress.
Einkorn wheat extract for its anti-glycation action (against skin rigidity)
Vitamin E Acetate, a natural defense booster.
Vegetal Glycerin
Pro-vitamin B5

Action #3: Preparing

Sunleÿa after-sun care prepares the skin for the next day’s sun exposure. We could almost consider it as an effective “holiday night cream”. Brilliant idea.

Pussy Willow extract which stimulates defensive HSP (Heat shock proteins) to create an anti-stress shield on the skin surface.

By offering effective close protection to proteins in the extracellular matrix,
this active ingredient limits the activity of enzymes which cause dermal elastin fibres to deteriorate.
As a result the skin is better prepared for the next day sun exposure.

I was quite happily surprised with the texture. In deed it is light, fresh and penetrates very fast, so you can dress your clothe just afterwards with no problem. It is lightly fragranced so you can also wear your fragrance on top of it which is not the case with certain products of competition.

As a reminder, please find here the list of the existing products of the sun range:

Super creme solaire visage SPF 10
Sunleÿa soin solaire anti-âge SPF 15
Grand ecran solaire visage SPF 30
Super ecran solaire visage SPF 50+
Super huile solaire corps SPF 6
Super creme solaire corps SPF 15
Super fluide solaire corps SPF 30
Super soin apres-soleil prolongateur de bronzage

If you wish to learn more about the sun range, do not hesitate to connect to the Brand official website here.

Ready for sunshine?
LA

Info sourced at official brand press release and website. All images are copyrighted with no reproduction rights available.

OBLIQUE N.1, Book-Magazine

Fashion

LuxuryActivist

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13 April 2012

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Reading Time: < 1

In our Digital world, sometimes we are happy to re-discover the joy of Print. In deed, the swiss association Vie Art et Cité launched OBLIQUE, a mix between a magazine, a book and a piece of art.

I got the n.1 edition, printed only in 1,600 units. Oblique fills a gap in the luxury printing and edition. The magazine is more than a printed object. It plays with different aspects of a state of art edition.

The Artistic direction and the graphic design was done by Nicolas Zentner from Enzed graphic agency based in Lausanne.

It is interesting to see that in a more and more Digital world, the importance of Print remains if quality, originality and elegance are part of the equation.
Very interesting.

LA

Info sourced at oblique edition and designer website. All images are copyrighted with no reproduction rights available.

Junko Shimada by Luxuryactivist.

Fashion

LuxuryActivist

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13 April 2012

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Reading Time: 3 minutes

Junko Shimada was one of the first japanese fashion designers to settle down in Paris in the 60’s. Since then, the creative fashion artist stayed loyal to her undeniable style, bringing the perfect harmony between elegance and creativity. She is our fashion designer of the month.

Ms Shimada studied at Sujino Gajen Dressmaker Institute if Tokyo and after a visit to Paris, she was completely seduced by the french capital. She decided to move to Paris.

Her career is outstanding as she worked for brilliant reference houses in fashion and design. After working for Mafia Design Studio, she entered Cacharel first as Chief Designer of the children line and then for the men’s line.

1981 is an important date as she created and founded her own Studio. A couple of years after that, she was already claimed by the press as “the most parisian of japanese”!.

1984 was the opening of her first boutique on Rue Etienne Marcel in Paris. Since then she developed about 20 stores for her main line + luggage, glasses, scarves, golf wear and of course Kimonos.

2001 was the opening of a new store in Paris, Rue Saint-Florentin with a second line called Junk by Junko Shimada.

She is an official member of the French federation of Couture, ready-to-wear and fashion creators.

Her style is quite unique. Her vision of femininity is a perfect equation of contemporary lines and colors with a timeless cutting line.

In 2010, she presented for her summer editions, an outstanding collection called Angels and Dust.

I remember this collection well as the inspirational universe brought a sort of natural sexiness. The geometric explorations, the rich textures and colors brought a vision of a sort of amazon warrior of the desert. Very glam rock. Flip-Zone magazine said about it: “Earthy and urban all rolled into one, this collection is as raw and unbridled as it is sophisticated and luxurious, ingredients of the Junko Shimada woman“.

Over the years, the style of Junko Shimada got more and more edgy. Some called it extravagant, others a melting pot as East meets west. From her oversized pull-overs up to inverted stilettos or transparent shirts, definitely she has a remarkable universe.

Here some of her outstanding work for 2012, brilliant.

2012 SPRING-SUMMER

2012 AUTUMN-WINTER

If you want to see more pictures of the latest show, please check the designer official website: www.junkoshimada.com

Too much is never enough?
LA

info sourced at official designer website, pure trend.com, elle magazine and infomat.com. Images are copyrighted with no reproduction rights available.

Luxury Timepieces, black is beautiful.

Watches

Sebastien Eich

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12 April 2012

0

Reading Time: 4 minutes

When it comes to luxury timepieces, many precious materials are used and in term of colors, metal is predominant but there is a trend for black watches. It can be a color treatment as also the usage of black onyx, ceramic or glass. LuxuryActivist made a short selection of interesting timepieces (by alphabetical order on Brand name) using the black as main color. Black will always be black…

CHANEL J-12 DIAMOND DIAL

Chanel brought into trend the ceramic watches with the J12 series. Here we can see a 38 mm Black high-tech ceramic timepiece. The dial set has 12 diamond indicators and it is a self winding mechanical movement. Among the interesting functions, we have a 42 hour power reserve and date. Also a unidirectional rotating bezel and a screw down crown. It is water resistant at 200 meters. For more information, click here.

DIOR VIII WITH DIAMONDS

Here it is also a 38mm automatic movement timepiece. It wears a black high-tech ceramic and steel case and bracelet. The bezel is also unidirectional rotating and the dial set is lacquered with diamonds. It has a anti-reflexion sapphire glass and a transparent case-back in which we can see a black lacquered oscillating weight. For more information, click here.

JAQUET DROZ GRANDE HEURE ONYX

When Jaquet Droz creates a new timepiece, they always go for the impossible made possible. Here we can see their Grande Heure onyx. Surprising the eye with its artistic prowess as well as its technical excellence, the Grande Heure Onyx takes a revolutionary step in luxury watchmaking. A disc of onyx, cut with great care by the master dialmakers at Jaquet Droz, brings out all of the magic of monochromatic black. It’s as if time had been completely reinvented on a dark night, full of dreams and poetic imaginings. We could also talk about the single hand showing the time in a dial marked from 1 to 24 hours. It is a self-winding mechanical movement, double barrel and a heavy metal oscillating weight. The power reserve is a 68 hours for a 43mm stainless steel case. More information here.

TAG HEUER GRAN CARRERA

The sleek black styling and exclusive Rotating System make the Grand Carrera Calibre 17 RS2 Automatic Chronograph a must for connoisseurs of chronographs and motor racing. Inspired by GT race car engine design, the TAG Heuer Rotating System replaces traditional hands with dashboard style discs: the readability is optimum while maintaining effortless elegance. On the Grand CARRERA Calibre 17 RS2 the rotating system shows a permanent seconds hand at 3 o’clock and chrono minutes at 9 o’clock. The date display is at 6 o’clock. This model is in grade 2 titanium coated with titanium carbide. There is a sapphire crystal fitted into the caseback which reveals the movement. For more information, click here.

VICTORINOX 2012 ALPNACH

Probably one of the most iconic and outstanding timepiece made by Victorinox Swiss Army. The Alpnach is an amazing chronograph with a signature of it’s own. It is a 44mm stainless steel case with the famous Black Ice PVD treatment bringing this exciting black mate effect. It is water resistant 100m and the sapphire crystal glass is scratch resistant. The mechanical self-winding movement is an ETA Valjoux 7750 with a tachymeter scale. The Alpnach makes multiple references to the famous Cougar AS 532 helicopter, beginning with its name. The Alpnach meticulously replicates the forms and assertiveness of this exceptional helicopter. The small seconds counter at 9 o’clock incorporates the Cougar’s signature four blades. For more information, click here.

From fashion Brands, to Swiss watchmakers, from elegant timepieces to cutting edge chronographs, we see that black is an interesting color that brings your timepiece into a modern and timeless style.

Back to Black…
LA

info sourced at all Brand respective websites. All images copyrighted with no reproduction rights available.

Why Blogging is better than Facebook?

High Tech

LuxuryActivist

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11 April 2012

0

Reading Time: 3 minutes

With the social media revolution, more and more people wonder if they should start a website/blog or just go for a Facebook page. In deed, because social networks introduce more and more publishing features, one can really wonder why should he open a website or a blog. Everything looks so easy in Social Media in terms of structure, virality and editing that sometimes we do not wish to spend too much time on traditional channels. Here are some good reasons, 10, in why blogging will still be better than Facebook. Hopefully this will convince you… or not!

Reason n.1 : “Mark Zuckerberg will not control you”.

In your own website or blog, you can do whatever you want, the way you want. On Facebook, I agree that Timeline improved a lot of things but, we need to dance by the rules. No room for fully customization or personal templates.

Reason n.2: “Multi-channel is a golden rule”.

With a website/blog you can reach multiple audiences at the same time. This includes RSS, email and ALL social networks. On Facebook you can only reach the people who have a Facebook account and mostly the ones who like your page.

Reason n.3: “People will click more!”.

Try to persuade someone you do not know to click on a Facebook link…. no way. Or try to ask someone in Facebook to click on a link that will send the person somewhere else…. no way!. So a compelling link on your blog will most likely be clicked!

Reason n.4: “Value for click!”.

Facebook fans will only Like your Brand if you have something valuable to offer. With a website/blog you can offer more value via helpful tips, FAQs, advices and teaching new things.

Reason n.5: “The content source”.

Your website/blog will the the foundation of all the content you will provide to be displayed online. Facebook will only be a promotional/distribution tool to disseminate the content.

Reason n.6: “News for all”.

Facebook decides who reaches your information and sees your updates. In your website/blog, everybody at anytime can reach your information.

Reason n.7: “This is for ever”.

All the information posted in your website/blog will remain online for ever and will be found in search several month/years after the publishing date. Facebook updates last only a few days for the most. Then, it goes to the dust of cyber times…

Reason n.8: “SEO, SEO and SEO”.

If you set it up right, your website/blog will improve your search ranking through in-bound links and keyword optimization. Facebook will never contribute to your rank. We hear sometime that Social networks links are profitable for SEO. In time this is wrong.

Reason n.9: “Always ROI”.

Facebook marketing can bring you either good results but also bad results or even worse: no results. Investing time in your website/blog always pays-off. The website/blog remains, so every single feature implemented will just stay there and contribute to the visitor experience.

Reason n.10: “Stability and consistency”.

In your website/blog you are the person who decides about changes. Facebook can change very fast and without further notice, so sometimes you can make people mad because finally that feature that everyone loved is not working anymore.

So convinced?
LA

Info sourced at socialmediatoday.com website. All images are copyrighted with no reproduction rights available.

TED, Lucy McRae and how technology changes the human body.

High Tech

LuxuryActivist

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10 April 2012

0

Reading Time: < 1

TED Fellow Lucy McRae is a body architect — she imagines ways to merge biology and technology in our own bodies. In this visually stunning talk, she shows her work, from clothes that recreate the body’s insides for a music video with pop-star Robyn, to a pill that, when swallowed, lets you sweat perfume.

Trained as a classical ballerina and architect, Lucy McRae is fascinated by the human body, and how it can be shaped by technology.

If you want to read more, check the official website here: TED.

LA

Info sourced at TED official website. All images are copyrighted with no reproduction rights available.

New Flagship store in Paris for Carl F. Bucherer

Watches

Sebastien Eich

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10 April 2012

0

Reading Time: 5 minutes

Carl F. Bucherer, the Swiss Watch luxury retailer, will open next year a 2,200 m2 Flagship store in the heart of Paris in France. Their aim: to internationalize their Brand and be visible to international markets. Paris is the most visited capital of the world. Millions of tourists each year come to the french city. Having a Flagship store in Paris is probably one of the best showcases you can imagine for luxury.

According to the Brand, the huge flagship store will be located in the exact location of Old England store (they have already closed down). It is situated on the 9th district between Opera and La Madeleine at Boulevard des Capuccines n.120. It is in the true heart of the high touristic area, close by the parisian department stores like Le Printemps and Galeries Lafayette, Garnier Opera, Vendôme Place, etc…

It will be finally a swiss story as the building belongs to Richemont. The Swiss luxury group used the fact that the contract of the current tenant comes to an end in order to reposition the store towards luxury and watch making.
Many Brands have already accepted to be present there in the new store:

Piaget
Breitling
Swatch Group
Chopard
TAG Heuer
Baume & Mercier
Longines
Gucci

The store will also present all products from watch brands which have been working for several years with the luxury retailer. It is a sign of trust and longterm partnership. Of course, Carl F. Bucherer will also present their own models as they also manufacture beautiful Timepieces. Opening date: beginning of 2013.

Do you know Carl F Bucherer ? No? Follow the guide here…

1888
Carl Friedrich Bucherer opened his first watch and jewelry store.

1919
Carl Friedrich Bucherer launched his own Art Deco-style ladies watch collection under the name C. Bucherer. He was one of the first manufacturers to focus on the wristwatch, then still revolutionary for its time.

1968
Around 15,000 highly precise, certified chronometers were leaving Bucherer’s workshop each year, placing the brand among the top three most important Swiss chronometer makers.

1969
The company took part in the Swiss consortium of ten Swiss watch manufacturers established for the development and production of the first quartz movement for wristwatches, the Beta 21.

2001
The brand was repositioned under the name Carl F. Bucherer and the Patravi Chronograph GMT was launched internationally. In Lengnau, near Biel in Switzerland, Carl F. Bucherer inaugurated a new watchmaking workshop and founded a subsidiary in Hong Kong.

2007
Independent workshops for research, development and production of Manufacture calibers and modules for additional functions was established in Ste-Croix, Switzerland. Carl F. Bucherer expands its distribution network with offices in Japan.

Today, Carl F. Bucherer represents 1,200 employees, 26 stores in Switzerland, Germany and Austria. New stores opening happened in the past 2 years in Asia (e.g.: Beijing).

Here a short video about the luxury watch retailer and manufacturer:

As you can imagine, it will be the biggest Flagship store for watches in the world. 2,200 m2 divided in 3 floors. An interesting point is the gentlemen war between LVMH and Richemont. In deed, after the purchase of Bvlgari by LVMH, seen as the anti-Cartier of Richemont, now the swiss group will place all its brands in the heart of LVMH homeland. Interesting isn’t it ? Of course, the most interesting idea remains the positioning of Carl F Bucherer as a Retailer and a Brand. According to the website Businessmontres.com, Mr. Sascha Moeri, current CEO of Carl F. Bucherer, explained at the end of last year that:

“Bucherer opens the worldwide largest watch store in Paris. We are pleased to inform you that Bucherer will open its newest and largest watch and jewelry store in Paris at the beginning of 2013. The new store spans 2,200 m² over three floors ! Watch enthusiast will find a high-class selection of the most famous and prestigious brands in an exclusive atmosphere. The new Flagship store will be located on 12, Boulevard des Capucines, close to the famous Place Vendôme, the opera and the world-renowned department stores. Opening in Paris is a milestone in the history of Bucherer and we are delighted to be with the new store at the heart of the world capital of luxury. Bucherer had numerous requests from consumers in France, and is pleased to be in Paris to showcase our products and to serve our French and international customers. ”

While economic crisis is bursting out all over the world, we can see that the Watchmaking industry has a strong and good health. This year Baselworld shown that the watch business is in a real good shape. While Fashion, Cosmetics, Jewelry is suffering from the crisis, the watch industry is going over the roof!

Pictures of the new Flagship store will follow. In the meantime, do not hesitate to connect to the official Brand website for more information:
http://www.carl-f-bucherer.com.

Watch out!
LA

All information sourced from official Brand communiqué, businessmontres.com, montre24.com. Images are copyrighted with no reproduction rights available.

Anyes Galleani, Urban Art meets luxury.

Art

LuxuryActivist

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5 April 2012

0

Reading Time: 3 minutes

Anyes Galleani is an Italian-born artist & photographer based in Los Angeles. She uses photomontage and collage to create unique images and mixed media art.

Raised on the beautiful Italian Riviera, Anyes moved to the US at 21 to pursue a degree in film & photography. Her keen eye for beauty and composition led to her career as a fashion and celebrity photographer. Soon, she was working with many leading actors, high profile companies and national publications, including W magazine, the Bebe stores, Paramount pictures, Bruce Willis and Demi Moore.

Anyes’ early photomontages were created by overlaying and hand-painting 35mm transparencies. The originality of her work opened the door to an array of new opportunities, from gallery shows to exciting design, internet and video projects. Video captured Anyes’ imagination, and, for several years, she enjoyed shooting and directing artistic fashion and branding videos.

In 2007, Anyes rekindled her passion for photography while working on a project exploring the contrast between women’s outer beauty and inner conflicts. The work culminated in her show “Beyond Beauty,” in August of that year, and inspired her new path as an artist.
Since then, her evocative images have been featured in several magazines, venues and exhibits and have been complementing residential, commercial and corporate environments. However, Anyes has always been looking for a more organic way to display her images than traditional prints, resulting in working with mixed media.

In 2011, she put together her first collection of paintings and participated in three group shows to a welcome response from her audience. The art combines her sophisticated flair for beauty with elements typical of downtown Los Angeles, where she has been living and working for over 20 years, such as paint drips and worn-out surfaces. It’s edgy, colorful and reminiscent of street art, and represents a far more organic way to express her multimedia talents.

Her favorite materials: Wood panels, acrylic paint, thin paper, transparent paper,my journals pages, pink paint, yellow paint, silver paint,worn out textures, paint drips.

There is a hint of a modern Andy Warhol on Anyes Galleani’s work. A sensitive expression of our era dominated by Mass-Media and urban environments. There is also an exquisite femininity revealed and hidden by the artistic work, sometimes influenced by fashion, cosmetics or purely art portraits. It is modern, fresh, edgy and colorful at the same time.

To see more of Anyes Galleani’s work, please connect to the artist official website: http://galleani.com.

The artist also has an interesting blog, in which she posts in a monthly base: http://www.laartist.us.

Ready to spice up your world?
LA

Info sourced from Press contact and the artist official website. All images are copyrighted with no reproduction rights available.

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