Here is the making off of the new Chanel advertising for Rouge Coco. The heroine of the new lipstick is Vanessa Paradis, Mrs Johnny Depp herself. Of course it is Jean-Baptiste Mondino who is in charge of directing the new movie. We can definetely see Mondino’s day dream ambiance with a chic and sublime Vanessa Paradis.
LA
MGMT is an american band from the Connecticut and based today in Brooklyn, originally founded by Ben Goldwasser and Andrew VanWyngarden. They are launching today their new album, Congratulations. 9 songs in a more commercial yet elegant album from this electro-psychedelic group.
To discover the new album, click here
LA
In June 10th 2010, the Perfumery world will vote for the 2010 USA FiFi awards, the equivalent of Oscars for perfumes.
This year there is a lot of new comers.
On the 10th, the ceremony will take place at The Downtown Armory (26th street and Lexington).
See you then.
LA
Microsoft just presented a new generation of mobile phones, more related to social networks. 2 Models called Kin One and Kin Two. the principal ? Large screens that allow the user to stay tuned with all their social networks updates. Posts, status, videos, articles, images will appear in a live stream all the time. Of course this is based on windows 7 mobile.
Kin One is more compact, so easy to handle and to slip it in a pocket. Kin Two is bigger and it reveals a big keyboard Internal memory will also be bigger in this case. Both seem to fit the modern life of the “all the time connected” mode.
It will be available in May in the USA and then around the world.
A part the fact Marketers will be able to come up with new names, the 4G is definitely a cutting edge matter. Why ? Simply because we will be finally able to watch video in good conditions on the phone network. Today, even Youtube at the maximum of 3G network is blurry and not fluid. Basically instead of having a 384 Kbps download and 129 Kbps upload, the 4G can receive a 100Mbps download on the move and almost a Gigabite in a static position. What this means ? Well, we all be able to download a complete DVD in one minute! Crazy right ? So 4G will wide open the doors of IP telephony, streamed multimedia, ultra-broadband Internet access and gaming services. Right now different multimedia providers are developing TV channels only for mobile devices and soon Mobile advertising will become a great business. Companies like ESPN, Fox and NBC mobile are already developing content adapted to mobile phones. With the arrival of high tech phones like the next iphone generations and other iPads, we might reconsider the entire mobile content offer. Mobile advertising, mobile e-commerce or m-commerce start being a reality, not only in terms of users but also in terms of million dollars. Check the link here for NBC mobile
LA
We all remember Benicio del Toro as Che Guevara on the epic movie of El Comandante’s life. We now wonder which icon, which symbol will be used. I would bet for Jimi Hendrix. In deed, we all look for a hero. But this hero can not be created by marketing, it must be a true hero, a true legend.
A few years ago we got Jimmy Morrison, Gandhi, Jesus Christ himself, Mandela… So now who is the next one ? Which Rebel should we rediscover, and especially the below 20 years old ? I say Jimi Hrendrix. Why ?
1- Because everyboby is talking more and more about him
2- Because they remastered this year the Jimi Hendrix Experience album
3- There is a Revival 2010 tour about it with several famous guitarists
4- Because he is a true Rebel.
5- 70’s are always back!
So, for all these reasons and also because I love Jimi Hendrix, I want to bet that soon, we will see his life adapted to the cinema, lots of DVD’s of his mythicals concerts (Woodstock?) and then a TV serie.
Who should play Hendrix in a movie ?
LA
Being one of the most fashionable shoe brands in the world is not something very confortable. Each year it is the same question : “what the hell should we do this year?”. Well we must say Converse always find an answer to it.
This year, Converse will launch 4 new models, 64 units only. It is useless to say that only a happy few will wear it! The creation is the result of a great collaboration between the italian leather goods brand SAK and the famous shoe brand. The idea is to create handmade Converses, elaborated with the finest materials. The Designer and founder of SAK, Ryusaka Hiruma, explains this was an interesting work because Converse is not only a shoe but a great symbol that become a fashion icon on the last 20 years.
In France we will be able to find it in Paris at l’éclaireur, in New York at Opening Ceremony and in London at Dover Street market.
Here more information on the video below. LA
sak for Converse Collection from Marcus Troy on Vimeo.
The super star of all rock guitarists, Slash, is back. Today 44 years old but the same mystic energy. Remember him, he was (or is still?) the former guitarist of the legendary group Guns N Roses.
The new album is called with a great simplicity : Slash.
13 new songs with several features : Ozzy Osbourne, Iggy Pop, Chris Cornel but also Fergie (from the Black Eyed Peas) and Adam Levine (Maroon5). The first song is called By the Sword. It features singer Andrew Stockdale from the Wolfmothers.
“I just got to that point where I actually needed to do something on my own,” Slash declared to Reauters this week. “It’s one of the few things that I hadn’t done in my musical career.” We hope it is as good as we imagine. Already available since the 2nd of April 2010. LA
Last week in France, there was the french perfumery oscars,previously called FIFI awards (and still in other countries) and now Prix du Parfum. French must always find a difference…
The 2 most prestigious prices are Best Feminine and Masculine fragrance of the year. The winners not only get a great buzz but win a advertisinig page in Marie-Claire magazine.
This year, it was the first year that the competition was opened to public votes. So anyone could vote. Were there any differences with the past years…. Oh yeah.
The oscar for Best Feminine fragrance of the year was given to Ricci Ricci, the latest feminine fragrance of Nina Ricci. Modern version of a fresh and sweet Cat woman.
But the big surprise came on the Best Masculine Fragrance of the year. Most of Professionals would vote for Dolce&Gabanna, perhaps Diesel… but the public voted for JAMAIS LE DIMANCHE. Translated into “Never on Sundays. This incredible masculine fragrance belongs to a young and creative brand called Ego Facto. The brand was created last year by creative olfactive guru Pierre Aulas. He dedicated all his young career at the service of the most beautiful brands (Chloe, Balenciaga, Thierry Mugler, Pucci…). After years of olfactive creation in the shadows, Pierre Aulas proposes a collection of 7 fragrances, or should I say 7 egos… Perfumes are about personality and more, about our own Ego. Congratulations to Ego Facto, David defeated Goliath once again. True creation defeated pure marketing… That gives us hope.
LA
Here is a video found on style.com, where fashion designer Michael Kors talk, talk, talk… interesting and funny. LA