As a fourth addition to the range, The Black Rose Eye Contour Fluid is a concentration of the emblematic key ingredients from the Black Rose Collection. In a single stroke, the eye contour area appears illuminated, energized, smoothed, and revitalized. A refreshing eye fluid with exceptional revitalizing performance, the eyes seem to be smoothed, open up, and illuminated in a single stroke.
The first thing that stroke my attention was the specific applicator that helps the efficiency of the formula. With this touch-pen applicator, you can massage the eye zone in order to help penetrate the product which will improve the action. The cold ceramic applicator is ideal for massage and creates an immediate sensation of freshness.
The appearance of lines in this particularly fragile area is diminished, giving the visibly smoothed look of younger-looking eyes. Dark circles appear less visible and puffiness seems reduced. The eye contour area feels fresher, more rested, luminous and radiates youth and beauty.
The formula is a textured emulsion that transforms on the skin’s surface into a fresh and melting gel. It is light, creamy and the skin can instantly absorb it. the emulsion-gel formula creates a very fresh effect on skin that is a great stress relief especially in the Eye area.
To note that this product is formulated without essential oils which is a good thing for the eye area. The Sisley Black Rose Eye Contour Fluid is naturally scented from May Rose Water. After the application, there is an instant result for the eye contour that appears smoothed. The dark areas look brightened and the signs of fatigue are visibly diminished. Day after day you will see the results to improve and to provide a rejuvenated look.
José Amorim Information is sourced by the author for luxuryactivist.com. Content is copyrighted with no reproduction rights available. Images are for illustration purposes only.
The iconic star has been transformed into a flacon donning a pink and yellow dress, reminiscent of beach cocktails and endless summers. With this juicy Eau de Toilette, reminiscent of exotic fruits warmed by the sun’s rays, MUGLER guides women to seek more: an addictive and completely unforgettable location in the image of Angel Eau Croisière.
Faithful to MUGLER creations, Angel Eau Croisière is a Fruity Oriental interpretation that handles the extreme with infinite subtlety. At the surface, its Copacabana facet offers an exotic mix of magnolia and fig milk, while its depths reveal a Voluptuous facet of patchouli and praline, Angel’s iconic signature. Like an irresistible call to the open sea, Angel Eau Croisière Eau de Toilette is a promise of adventure and freedom.
The endless universe of Mugler allows to create new chapters that will always surprise us. Angel will add glamour on any theme and Summer has never been so glam. The new Angel Eau Croisière Eau de Toilette belongs to the Fruity Oriental fragrance. The Sparkling Citrus start of the original Angel is facetted with a Mango & Blackcurrant Sorbet accord. It immediately sets the decor of a rich summertime. Still, the voluptuous facet of the original Angel is present to please the fans and to seduce new ones.
I am always surprised to see how the Angel original olfactory structure can evolve towards new horizons. Here the yummy aspect of Angel becomes a more mouth-watering facet with a hint of modernity. Fans will recognize their beloved Angel and new users will be seduced by the contrasting deep freshness of this new fragrance.
The iconic flacon dresses with new summer colors and the sharp beauty of the Mugler star shines like a thousand suns. For Angel Eau Croisière, the emblematic Angel Star is donning its most beautiful party attire… The bottle is adorned with thousands of azure blue, emerald green, and pink reflections, cheerfully calling to mind the warmth and radiance of Brazil. A unique journey to the edge of exuberance.
“A fresh breeze blows over Angel and brings with it other-worldly dreams. Both exuberant and exotic, playful and mystical, the new limited-edition Angel Eau Croisière takes us on a journey towards vibrant, colorful, sunny destinations, where celebrations are in full swing!”
José Amorim Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.
Sisley is by far one of the best companions for your summer or even before summer to arrive. The French beauty brand just released two amazing products in order to create a summer mood. Sisley has developed for decades its know-how in self-tanning. The new generations of such products are much better in terms of color, overall distribution, and above all: a natural effect. Here are the Self Tanning Hydrating Facial Skin Care and Body skin Care.
Sisley Self Tanning Hydrating Facial Skin Care
The Self Tanning Hydrating Facial Skin Care is the perfect alternative to sun exposure, it offers the effectiveness of daily moisturizing skin care with a natural, long-lasting, and radiant tan. What I like in this new facial Self Tanning product is the natural and uniform tan provided. The result is pretty instantaneously. You get a moisturized and radiant golden skin. The role of the new Self Tanning Hydrating Facial Skin is to provide a long-lasting coloration. closest to the natural tan.
Sisley will always take care of your skin. The new product will provide an intense moisturizing result due to a quenching complex of key ingredients that continuously retains water. This helps to provide a luminous and supple skin. The use of Alpine Rose extract in the formula provides a powerful antioxidant ingredient and promotes radiance for the perfect natural look.
The application is quite easy. Its silky texture offers a very subtle finish on the skin without leaving streaks on the face. As always with Sisley, the formula is suitable for all skin tones. Throughout the year, the skin appears lastingly and evenly tanned and feels perfectly moisturized and comfortable. You can repeat the application every 2-3 days to adjust the intensity of your tan.
Sisley Self Tanning Hydrating Body Skin Care
The Self Tanning Hydrating Body Skin Care, a perfect alternative to sun exposure, gives the skin a golden glow while deeply moisturizing it. Applying a self-tanning product on your body can be a challenge, especially if you are at home. Sisley tried to help you by bringing institute techniques and an easy-to-apply formulation. The fresh, floral scent and rich and comfortable texture offer a very soft finish on the skin and allow for an even application without streaks on the body.
In addition to this great formula, let’s highlight the presence of Macadamia oil, which is very well known for its nourishing and soothing properties, helping maintain the hydration and suppleness of the skin.
This product comes with a new accessory: a velvety applicator mitt or glove. The gentle touch of its texture creates a pleasant feeling when applying the product. It will also help efficiency in terms of results and guarantee a perfect application for an even bronzed effect.
Sisley brings you the very best of technology in order to help you with your beauty look. With better days coming in, you will for sure be happy to enjoy some sun-kissed skin thanks to Sisley.
Jose Amorim Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.
In 2019, La Prairie introduced the Equation of Light, which expresses skin luminosity as a function of color and reflection. For the eye area, however, an additional element needs to be introduced to the Equation of Light. Due to the eye’s three-dimensional architecture, light in this area of the face not only depends on color and reflection but also on the shape. This year, the Swiss luxury brand launches La Prairie White Caviar Eye Extraordinaire. Here is our full review.
White Caviar Eye Extraordinaire, The Science of Light to Design your own Beauty.
Due to the eye’s three-dimensional architecture, light in this area of the face not only depends on color and reflection but also on the shape. Colour and reflection determine the quality and intensity of light as a function of skin conditions. Shape orchestrates the spatial distribution of intensities of reflected light, creating a pattern of contrasts between shadows and light. There is a lot we can learn from Architecture when it comes to master the complex science of light.
Light reflects perfectly off the smooth surface and from deep within from the dense network of collagen. Over time, the skin’s surface texture becomes uneven and lines appear. In parallel, within the skin, the collagen network loses density and structure. Skin’s ability to reflect light is impaired, its natural luminosity dulled.
With time, the eye area loses its firmness and density, resulting in lax, thin skin under the eye, at the inner corner of the eye and at the temple. This skin laxity, paired with under-eye bags and puffiness, crow’s feet and wrinkles mean a less defined eye contour, leading to more prominent shadows and less luminosity in the eye area.
White Caviar Eye Extraordinaire – A true Beauty Breakthrough
White Caviar Eye Extraordinaire is enriched with the breakthrough illuminating molecule Lumidose – the most potent inhibitor of tyrosinase, the enzyme responsible for the formation of melanin. The formula intensely targets grey, brown, yellow, red and violet chromatic disturbances that can dull skin’s natural light and boosts the reflection of light from the skin, illuminating it.
Infused with Golden Caviar Extract, the unctuous formula helps to increase collagen production and redensify the dermal extracellular matrix network, refining the eye’s shape and optimising skin’s ability to reflect light. An extraordinary luminosity in the eye area is revealed.
Enhanced with La Prairie’s Exclusive Cellular Complex, which uses cutting-edge biotechnological research to give new life and energy back to the very cells where beauty is born, White Caviar Eye Extraordinaire helps to restore firmness and elasticity of the eye area, contributing to a younger-looking skin that is better able to reflect light.
The clean lines of the pearlescent, cylindrical White Caviar Eye Extraordinaire vessel are punctuated by a brilliant, sculpted ring that evokes the collection’s namesake caviar beads. The high-polish silver cap opens like a jewel box to reveal an integrated, light- reflecting mirror. With a press of the sleek inverted button, an innovative airless pump – designed to preserve the illuminating properties of Lumidose – is activated, releasing the perfect dose of pristine white cream for extraordinary luminosity.
La Prairie knows how to place the packaging at the service of the product. The Swiss company creates new beauty rituals and allow each person to create his own ritual as well. This generates a strong relationship with the product, that becomes a beautiful self-indulgent moment.
White Caviar Eye Extraordinaire is complemented by the Ceramic Pearl to massage, soothe and de-puff the skin of the eye area, while further enhancing the efficacy of the cream. The Ceramic Pearl is an extraordinary tool with a rotating sphere providing a cool touch. The rolling action allows a gentle massage that increases lymphatic drainage and stimulates microcirculation. This favours the delivery of nutrients and facilitates the removal of toxins, helping to visibly alleviate under-eye bags and dark circles. White Caviar Eye Extraordinaire is the Science of Light elevated to an art.
This new product combined with the existing products from the White Caviar range is the perfect addition to your daily routine.
José Amorim Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.
For over 200 years, Ardbeg has been made on the small, remote Scottish Isle of Islay. Ardbeg has been called “as close to perfection as makes no difference,” by whisky connoisseurs. Proof then, that Ardbeg truly deserves its incredible reputation. It’s a whisky that’s worshipped around the world. In the past ten years, six different Ardbeg expressions have won prestigious titles including World Whisky of the Year, Scotch Whisky of the Year, and World’s Best Single Malt. From the traditional and authentic Isle of Islay to the world, Ardbeg has perpetuated a pure tradition of the finest whisky that pleases fans all over the world.
The Story Of Ardbeg Started In 1815
All great stories have a beginning. Arbeg opened for business in 1815 as John MacDougall takes out a license, establishing Ardbeg distillery as a legitimate commercial concern. The reason for its success was tied to the growing popularity of blends and the need for most to have some smoke running through them. The distillery went over the years across many episodes and made it until today and for many years still.
Ardbeg Distillery in 1815
Here are some interesting historic milestones:
1815 – John MacDougall founded Ardbeg
1838 – Thomas Buchanan, a Glasgow spirit merchant buys the distillery. Macdougall’s family continues to manage operations.
1853 – John Macdougall passes away, Ardbeg is co-run by Colin Hay and Macdougall’s sisters, Margaret and Flora, who may rightfully be Scotland’s first female distillers.
1887 – Ardbeg distillery is recorded to produce 1.1Million litres a year
1911 – Ardbeg is registered as a trademark. The distinctive “A” letter is also protected
1998 – Ardbeg is voted Distillery of the Year
1999 – Production reaches 600’000 litres
2000 – Ardbeg 10 Years Old launched and the Ardbeg
2001 – Ardbeg Lord of the Isles is launched
2002 – The Distillery is named as a 4 star visitor attraction by The Scottish Tourist Board.
2003 – Ardbeg Uigeadail is release
2005 – Ardbeg is established as part of the House of Glenmorangie within Moet Hennessy/LVMH Production reaches 1 million litres
2006 – Several launches marks this year with golden letters: Ardbeg Still Young, Ardbeg 1965, Ardbeg Airigh Nam Beist
2007 – Michael Heads becomes Ardbeg’s 20th Manager and Chairman of the Ardbeg committee
2008 – Ardbeg Ten Years Old wins World Whisky of the Year in Jim Murray’s 2008 bible.
2009 – Ardbeg Uigeadail scoops the World Whisky of the Year
2010 – Tripple win: Ardbeg Supernova is awarded Scotch Whisky of the Year, Ardbeg Corryvreckan wins World’s Best Single Malt Whisky and Single Malt of the Year.
2011 – Ardbeg conducts the first whisky experiment in space on the International Space Station
2012 – Celebrating one year of space experiments, Ardbeg launches Ardbeg Galileo and sells out 60’000 bottles within 48H.
2015 – Ardbeg celebrates its 200th anniversary with the launch of Ardbeg Perpetuum.
The Ardbeg Committee – 20 years of passion and know-how
After more than a century, Ardbeg decided in 2000 to create the Ardbeg Committee. This Committee is made up of thousands of Ardbeg followers around the world who want to perpetuate the heritage of such an amazing brand and that “the doors of the Ardbeg distillery never to close again”. Today, twenty years later, the Ardbeg committee has more than 100’000 members in over 130 countries.
Committee members are regularly consulted on new projects and expressions. They are also offered exclusive offers from the very best that Ardbeg has. Members shall also receive invitations for gatherings, whisky tasting, and special events. You can join the Committee, headed by Mickey Heads the Chairman, on the company website: https://www.ardbeg.com/en-gb/committee
“Absolutely the best committee I’ve ever sat on and the only one that meets at midnight beside a Celtic Cross.” Dr. David Wishart, Scotland
No matter how near or far, the Committee members share a common purpose; to celebrate the reawakening of Ardbeg, spread the word, and dispense drams to those deprived of knowledge of this untamed spirit.
This year as for the 20th anniversary of the Ardbeg Committee, the Scotch Whisky brand launched Ardbeg Blaaack, a special edition that will for sure please the fans. A velvety and surprisingly mellow feeling takes your palate into a complex symphony of contrasting flavors. Anise, soot, and summer fruits – such as cherries, strawberries, apricots, and pears – give way to buttery pastry, dark chocolate, coffee, and almonds. All the structure wrapped in an always surprising and exciting smokey Ardbeg Aura. For this special occasion, the brand will organize a virtual gathering that fans will be able to join online. The appointment is taken on May 30th at 19h00 UK time.
Ardbeg is the most awarded single smoked whisky in the world. Since 2008, Ardbeg has won more than 50 gold and double gold medals in major whisky competitions. Ardbeg and The Glenmorangie Company advocate responsible consumption and suggest that consumers enjoy Ardbeg whiskies in moderation and in accordance with the daily recommendations for alcohol consumption.
José Amorim Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.
Although some of us may not be able to venture to exotic, bucket-list destinations this summer, travel restrictions can provide a welcome opportunity to get to know our own country a little better. Those lucky enough to live in Italy may be just miles from the country’s iconic landmarks, but may have simply never got around to visiting them. This is your chance to explore all the highlights that are on your doorstep, and what better way to do it than by a luxury yacht charter around Italy, providing a private and opulent mode of transport. After all, this summer’s vacations may look a little different, but they still offer plenty of opportunities to have fun and unwind with those that are most important to you.
The best of Italy: Luxury yacht charter from North to South
Northern Italy
North and South Italy are not officially defined by border, instead leaving visitors to decide where one ends and the other begins. Although typically Northern Italy is said to be similar to Western European countries, offering a fast-paced and somewhat industrial way of life in parts, the Italian Riviera has its own charming personality that will have you smiling from ear to ear.
A luxury yacht charter on the Italian Riviera promises exquisite regional cuisine, flower-covered cliffsides, and warm hospitality. In Portofino, follow in the footsteps of A-Listers by mooring up in the harbour of this elite destination, and grab a bite overlooking the glittering water. While here be sure to visit the 8th century Abbey of San Fruttuoso, soak up the atmosphere in Portofino’s famous piazza, and hike through the stunning national park.
Then head to UNESCO-protected Cinque Terre or ‘five lands’, each one steeped in history, to get to know the intricacies of each village and live life in a pastel hue. Forte de Marmi is next, where exclusive fashion boutiques and luxurious beaches will have you set for the day, and dancing until dawn at one of the trendy nightclubs is the perfect way to let your hair down.
To complete your exploration of Northern and Central Italy, cruise on to stunning Elba Island, part of the Tuscan archipelago. Luxury yacht charter in the Italian Riviera doesn’t get much better than this, with Caribbean-clear waters and hiking trails meaning there’s plenty of outdoor activities, while history buffs will love touring Napoleon’s former residences from his period of exile here.
Southern Italy
As you travel further down the coast, you’ll discover the sun-soaked, laidback vibe that is typical of the South. First cruise to Naples, where you’ll find the country’s best pizza, pasta and espresso – indulge in mouth-watering dishes such as spaghetti alle vongole, accompanied by a glass of local wine. Don’t leave without exploring nearby Pompeii, the place where time has stood still ever since the devastating eruption of Vesuvius in the year 79 A.D, which today provides a fascinating insight into the art, customs and everyday life of the Romans.
Next on your luxury yacht charter in Italy, the Amalfi Coast is a postcard-perfect setting, with stunning homes tumbling down over cliff sides. This is a favourite haunt of celebrities, with exquisite villages including Sorrento and Positano offering stunning piazzas and turquoise waters. As the sun begins to set, grab an Aperol Spritz and head to one of the golden sand beaches this region is famous for.
Two idyllic islands are the stars of the South – Sicily and Sardinia. In Sicily, you’ll fall in love with the traditional cuisine, which focuses around the ingredients of shellfish and citrus, tuna and swordfish, pistachios, almonds and ricotta. Meanwhile, Sardinia’s paradisiacal white-sand beaches and luscious green forests will enchant you. Here you’ll experience untold relaxation, making it the perfect place to finish your luxury yacht charter in Italy.
The heart of any home lies in the kitchen. Every homeowner dreams of having a classy kitchen outfitted with top-notch appliances. If you’re a food and wine connoisseur, you shouldn’t shy from adding a little sophistication to your kitchen. After all, you’ve invested so much in making your kitchen a beautiful space.
The essence of acquiring kitchen appliances is to have them work for you. With revolutionary technology, preparing meals is now faster and easier. Now, you may think that spending a lot of money on ovens and wine chillers is unnecessary, but no, it’s worth every penny.
Below are a few appliances that will transform any cooking space into the modern kitchen of your dreams.
Vitamix Ascent Series A3500 Smart Blender
A blender is an absolute must for any kitchen. It doesn’t matter whether you’re a serious home chef or a takeaway champion who owns a single spoon.
Despite being pricey, Vitamix continues to hold a powerful presence in the blending world. Ask any smoothie lover, and they would go for a Vitamix blender.
This machine has a variable speed control that enables you to set the exact texture and thickness you want. With its built-in digital timer and high powered blending, Vitamix is perfect for making soups, almond milk, or mixing up a drink recipe using blueberry syrup.
Even better, you can sync up the blender to your phone via the Vitamix app. The app automatically offers you blending recipes and adjusts the container size settings.
Wine Enthusiast Classic 70 Dual Zone Wine Cellar
What better way to relax than slowly downing your wine while listening to some soft music? You only identify as an official wine connoisseur if you own a quality wine fridge.
Vinotemp is renowned for its quality range of wine chillers. This stand-alone cellar stores up to seventy vino bottles. Also, the doors have triple panel UV filters so your wine maintains its original taste.
The chiller comes with separate temperature zones for red and white wine. This wine fridge is fitted with an adjustable thermostat to ensure the wine retains its ideal temperature. Happy hour can be any hour! Adding LED lights to your Vinotemp makes your wine collection simply breathtaking.
Miele Dishwasher
A dishwasher is a must-have for any luxury kitchen. The Miele Dishwasher is certainly not cheap, but it’s worth the price. One thing you’ll love about this appliance is that it takes care of your glasses. Soft water is known to have an aggressive effect on glass. However, with Miele, it cleans the glasses gently thus ensuring longevity.
Also, the machine’s display tells you much time is left until your dishes are spotless. Miele dishwasher comes with a child lock to prevent unwanted access while cleaning is ongoing.
The most outstanding quality of this dishwasher is that it’s quiet. Also, it has excellent drying and is durable. Once you get yourself this machine, there’s no turning back.
The June Oven
This kitchen appliance comes in handy particularly for people with limited counter spaces. It’s a 13″× 19″ countertop oven. Just like any other oven, the June Oven can be used for baking and roasting. Also, it has provisions for toasting, broiling, and air-frying.
If you get nervous in the kitchen, go for the June oven. The oven is fitted with sensors and internal cameras to detect what’s cooking.
The most unique feature of this appliance is its unique programming. It’s able to see what you place in the oven and set itself accordingly. All you have to do is press the start button.
The control panel is intuitive to navigate. Also, you can remotely monitor the food’s progress from your phone.
KitchenAid Copper Stand Mixer
If you’re a lover of baking, you shouldn’t debate whatsoever about getting a KitchenAid Stand Mixer. For most bakers, this appliance is the epitome of success. Not only do these machines look amazing, but also they save you the hustle of mixing dough manually.
The stand mixers come in a wide variety of colors, thus they blend in with most kitchen designs. The most supreme mixer is the Limited Edition Pro Version. It comes with a bowl and a 1.3Hp motor. The outside has a superb copper coating. With this appliance, be assured to bake like a pro, even if you aren’t one.
If you’re looking for an upgrade in your appliances, then treat yourself to the best quality. Luxury appliances not only add glam to your kitchen but are also super effective. They are exactly what you need for happy and fruitful cooking sessions.
Liz Becker Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.
We are still fighting the COVID-19 crisis that many brands are wondering what to world post-crisis will look like. Marketers tend to say that the world has changed and that the end consumer will think twice before going back to his old habits. Hard to understand what is true from what is not.
“As shutdowns continue, consumers still expect reduced income and expenses. But they report some areas of increased spending and are adopting new brands, channels, and behaviors they say they will keep.” – McKinsey Covid-19 Report
While countries like India and China maintain a certain optimism, other countries like Brazil, the US and most of Western Europe seem to let pessimism to gain households. People tend to think their revenu will decrease in the next incoming weeks and countries like Brazil where the health care system is collapsing under a president with specific ideas (let’s say), the future does not seem so bright.
Nevertheless, while certain economic sectors are having a hard time, others have an increase. People might travel less but spend more, especially online. Therefore new consumer habits gain momentum and we could imagine that new opportunities might appear and lead the way to growth.
The world post-crisis will not be fundamental different from the one before. Certain things might change but there is a lot of marketing bla bla going one. It is like if the crisis was a marketing concept that brands could take further.
Optimism And Consumerism Are Still Tight To Each Other…
In the woldwide survey done by McKinsey, we can see a very interesting corelation between optimism and the capacity of continue one’s consumer habits.
click to enlarge
On the chart above we can see the crossmatch between optimism and households spending. It is interesting to see that countries like China, Indonesia, Saudi Arabia and even India are very optimistic about the future and also believe they will increase spending in the future.
People can see the glass half-full or half-empty right? This crisis has put the world into pause mode. This does not mean that once we press the play button again that things will not restart where we left.
According to WWD, the first day that the Hermès boutique in Guangzhou re-opened after several weeks of confinement, customers rushed to the store and basically bought the entire collection. In one single day, the Hermès store sold for more than USD 2.5M. This is a record for Hermès and for any store in China. Call it revenge shopping or confinement frustration, customers just want to get back to their own lives.
China has almost retrieved the same level of sales as the same period last year. It shows that not only households are determined to get back to normal but they have the frustration of almost two months of confinement. Consumers are expected to spend more on certain items like food, healthcare, and other personal-care items. This being said, the key to brands will be to provide a very solid supply chain in order to bring availability and flexibility to customers.
“A product that you cannot find, it is a product you will not buy” – José Amorim, Chief Editor LuxuryActivist.com
Ecommerce is for sure an option but in case your brand, especially in the luxury sector, is not open to becoming a convenience, you will need to make sure that your supply chain is strong enough to keep up with the activity. Consumers can easily change habits and very often a product that you cannot find, it is a product that you will not buy.
… But Not Always!
For many people, the Coronavirus crisis was a wake-up call. We know that if such a virus was able to spread so fast across the world, it means that something is unbalanced, that our lives are to much into some extreme. Travel and transport became a wild animal and consumerism tended to end up meaningless. This is true, especially among the young generations and the generation Z.
On Business of Fashion, you can read an interview with Tang Yue, a 27-year-old teacher from the city of Guilin in southwest China. With Tang’s monthly salary of about 7,000 yuan ($988), the self-described shopaholic said she has bought everything from Chanel lipsticks to Apple’s latest iPad in the past three years. Now, she realized that the world cannot continue in this sense, therefore a more slow pace might be appropriate.
“The coronavirus outbreak was a wake-up call. When I saw the collapse of so many industries, I realized I had no financial buffer should something unfortunate happen to me.” – Tang Yue, 27 years old for BOF.
We see a new trend among young Chinese in which they are not buying anymore but at the contrary they are selling. It is an interesting point as China is for sure a leading force for any change. This means that consumers will have second thoughts in case the deal offered to them does not make sense.
Luxury brands have a bright future unless they do not want to
Luxury brands have operated with extreme precautions during this Covid-19 period. Most of them reduced dramatically their advertising spent and adapted their communications in order to avoid any bad move.
First of all, it is clear that this crisis will accelerate consolidation. Each industry will have their winners and losers, therefore opportunity for external growth might help companies to being sold or to acquire their competitors or to grow vertically. This is exactly what happened during the Swiss watchmaking crisis at the end of the 70’s. While certain companies would go bankrupt, they got acquired by competitors or customers in order to maintain a sustainable supply chain.
Second, the true winners will be brands with very balanced international sales. Global brands will have a much solid base as growth can come from different places around the world, whereas brands mainly depending on one country or region will be more fragile. This means that global big brands will have an advantage here. Luxury brands with a strong international appeal do have an advantage if we compare with other sectors like automobiles, food, or design that might be more regionalized.
Virus or not, let’s not forget that the world was facing already pretty big challenges with global warming and the men footprint in nature. Luxury brands will have a tremendous role to play here. While fast fashion has been devastating half of the planet, luxury brands need now to face a certain responsibility. Wise consumers expect from brands to be responsible and to deploy sustainable production frameworks. People understand that their power is their wallet and how they invest their money. Therefore they will choose brands wisely. Luxury brands have a tremendous advantage because they offer:
Products that last
Products that often can be repaired
Respectful and more local craftsmanship
Global appeal
Luxury sales are expected to be down by 25 to 30% in the first quarter of 2020. By the end of the year, the luxury sector might end up with a -15% which considering the situation is a pretty good result. We already know that China mainland, Hong-Kong, and Taiwan has been back to business, and results are promising.
Beyond the situation of Covid-19, Luxury brands have a great opportunity to establish a new business model, more responsible, sustainable and at the end more appealing to the end customer.
José Amorim Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.
The Luxury industry sold for more than USD 284Billion last year (Deloitte). Fashion itself was responsible for USD 95Billion, which is 33.5% of the total luxury industry. Since the 2009 crisis, luxury brands have developed their businesses quite well. Historic players would evolve towards a more digital approach while newcomers would sometimes level up the game of luxury, setting up new standards. Here are our top 5 new luxury brands you should watch for in 2020 onwards.
Luxury Hightech: OPPO, the ultimate mobile phone you need
Guangdong OPPO Mobile Telecommunications Corp., Ltd, commonly referred to as OPPO, is a Chinese consumer electronics and mobile communications company headquartered in Dongguan, Guangdong, in China, and known for its smartphones, Blu-ray players and other electronic devices. A leading manufacturer of smartphones, OPPO was the top smartphone brand in China in 2019 and was ranked No. 5, in market share, worldwide. The Chinese company has expanded worldwide for the past years and has a big ambition to compete with Samsung and Apple. Since 2019 the mobile phone brand became the official sponsor of Tennis GrandSlam tournament Roland Garros and has launched several high-end phones. This year they are launching their smartwatch as well and represent a great appeal to luxury customers. You can discover more about the great world of OPPO by visiting the official website here: https://www.oppo.com
Luxury Fashion: CECILIE BAHNSEN, New must-have Brand
Cecilie Rosted Bahnsen is a Danish fashion designer. In 2010, she finished her studies at the Royal College of Art in London. Subsequently, she was in an internship with John Galliano in Paris. In 2015, she started her own label, Cecilie Bahnsen. In 2016, she won a Danish Design Talent award. She is the first Danish designer to have been nominated for the LVMH award in 2017, where she was one of eight finalists. Her designs are inspired by traditional techniques and have simple and feminine silhouettes, characterized by a penchant for structure and craftsmanship.
Cecilie Bahnsen operates at the intersection of couture and ready-to-wear to create luxury clothing with a relaxed, timeless style. Celebrating the traditions of fine French fashion and the design culture of Scandinavia, the collections combine craftsmanship and details with architectural volumes and sculptural silhouettes to offer a contemporary take on femininity. Visit the brand official website to learn more: https://ceciliebahnsen.com
Luxury Automobile: GENESIS MOTORS, a Dream car come true
Genesis Motor, LLC, commonly referred to as Genesis, is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai’s new luxury sedan, the Hyundai Genesis, in 2004, the Genesis brand was officially announced as an independent marque on 4 November 2015, launching their first Genesis standalone model, the Genesis G90, in 2017. Since then the South Korean luxury brand evolved in order to conquer the world and this year they are promoting the launch of their first luxury SUV, Genesis GV80. Visit the brand official website to learn more: https://www.genesis.com
Luxury Fragrances: PUREDISTANCE, ultimate elegance at all levels
PUREDISTANCE was founded by Jan Ewoud Vos in the Netherlands. Their main offices are in the city of Groningen. Installed in a historical building, Mr. Ewoud Vos gathered a team of creative people who will give the essence of the PUREDISTANCE universe. It is by far one of the most exclusive fragrances collection in the world and every detail is carefully taken care of by the very best craftsmen.
The first fragrance was launched in 2007, called Puredistance I. Since then the collection has grown to amazing olfactory creations that you will not find similar elsewhere. This year, the luxury fragrance house launched Puredistance GOLD. After the successful launch of Black and White, now with the launch of GOLD, Puredistance reveals a new palette of golden colors created to illustrate the timeless concept of chic gold. Being the fifth creation of Antoine Lie for Puredistance, GOLD is a veritable feast of the rarest and most precious natural ingredients.
You can discover more about PUREDISTANCE by visiting the brand official website and check for their point of sales: https://www.puredistance.com
VICENTERRA is about a human adventure, the adventure of Vincent Plomb, a man-made for challenges and entrepreneurship into watches creation. It is also a trip in which the steps are as important as the goal, and a journey which essence is human relationships. But most importantly VICENTERRA is a tribute to the history of humankind that can be summarized with verbs such as to dare, to excel, to discover, to achieve, and to transmit.
In 2005 the first sketches of his ideas on watch complications took shape. Then, it has followed by R&D, establishing drafting plans, wording, a set of drawings, and a search for partners to carry out the prototypes. Equally needed was an expert able to supervise the complicated assembly.
Finally in 2008, both prototypes equipped with 3D complications emerged from the creative turmoil. Designs revealing the three heavenly bodies that pace our lives. This is the origin of the Vincent Plomb ideas’ box. In 2010 he extracted the « Earth phase » complication, accompanied it with other functions, and registered the Vicenterra trademark.
Since then, the Swiss brand developed a solid collection of luxury exclusive watches that not only give you exact time but above all, make you dream. You can visit the brand website here for more information: https://www.vicenterra.ch
Luxury brands are eternal. Despite the Covid-19 crisis, Luxury brands will cross the storm with a great attitude and they will continue making their customers dream. With our top five new luxury brands, we think you might have discovered something new. This is what is great about luxury blogs, there is always something nice to learn from.
José Amorim Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only,
Renowned for their historic sailing traditions and regattas, sumptuous settings and notoriously exclusive membership, the following are ten of the best yacht clubs in the world.
Discover the best yacht clubs in the world
Yacht Club de Monaco
Founded in 1953 by Prince Rainier III and presided over by Prince Albert II, this Monaco yacht club boasts a Norman Foster designed clubhouse and a private restaurant, 1909, headed by Michelin-starred Chef Thierry Thiercelin. A strict dress code is maintained at all times.
Royal Yacht Squadron, Isle of Wight, UK
Founded in 1815, with Queen Elizabeth as its patron and the 16th-century Cowes Castle as its clubhouse, this is undeniably one of the oldest and grandest yacht clubs on this list. It is also the heart of the legendary Cowes Week regatta.
Yacht Club Costa Smeralda, Sardinia, Italy
In the 1960s the Aga Khan fell for this stretch of Italy’s Gallura region, choosing Sardinia as his preferred destination to found one of the best yacht clubs in the world. Its clubhouse offers a panoramic pool terrace, al fresco dining, a wellness centre and spa, and a member’s lounge and bar.
New York Yacht Club, New York City and Newport, Rhode Island
In 1844, nine friends formed a yacht club and set out on an inaugural cruise from New York City to Newport. Today, this exclusive club is based over two beautiful spots: a Beaux-Arts building in Manhattan, and a grand waterfront location in Newport.
San Francisco Yacht Club
For its elegance and exclusivity, this is easily one of the best yacht clubs in the world, established in 1869, and offering panoramic views from its private harbour at Belvedere. Its annual regattas pass beneath the iconic Golden Gate Bridge, attracting spectators from around the world.
Grand Bahama Yacht Club
With its easily navigated deep-water marina, this Freeport-based club welcomes larger yachts to its turn-of-the-century clubhouse. Guests can also enjoy its Olympic-sized pool and adjacent bar.
Royal Bermuda Yacht Club
The Royal Bermuda Yacht Club was established in 1844 in the historic city of Hamilton. Its club house displays an extensive collection of maritime history, and amenities include an elegant terrace restaurant and bar with panoramic harbour views.
Dubai Marina Yacht Club
What it lacks in history, this yacht club makes up for in facilities. With five marinas, exquisite private member lounges and a dedicated concierge service, as well as restaurants and shopping arcades, this spot ranks among the best yacht clubs in the world.
Royal Hong Kong Yacht Club
Asia’s premier yacht club was established in 1849 as the Victoria Regatta Club, and its principle base in Causeway Bay enjoys some of the most expansive views of the harbour and Hong Kong’s ever-changing skyline.
Cruising Yacht Club of Australia, Sydney
Host of the famous Sydney to Hobart Yacht Race, Australia’s most prestigious yacht club was founded in 1944. Nestled along the beautiful Rushcutters Bay foreshore, it enjoys stunning harbour views and world-class facilities.
To enjoy access to some of the best yacht clubs in the world, you’ll need to discover the best in luxury yacht charter. With their global reach and excellent connections, the Y.CO charter team will be delighted to find the ideal yacht for you.
Information was sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.
