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Luxury travel is no longer only reserved for the rich and famous. Over the past few years, more and more holiday-makers have opted to splash the cash and enjoy a vacation like the rich and famous do, especially across Europe. 

Whether you fly first-class, rent a private charter, or simply stay in a suite, there are many ways to enjoy a luxury holiday. Here are 8 reasons why luxury travel has exploded in popularity across Europe. 


One of the biggest contributors to this surge in popularity is the prices of luxury holidays. While it may still set you back a few thousand dollars to fly private, there are many countries that offer luxury experiences at very affordable prices. 

You are able to stay in 5-star hotels, eat at the best restaurants, and live like a celebrity in some developing nations across Europe and the world. Countries such as Estonia, Malta, Montenegro, etc., all offer visitors world-class, luxury experiences, but at a fraction of what it would cost in Dubai for example. 


Many travelers are looking to experience something they never have before. This can range from something as simple as a spa day to something bigger such as a hot air balloon tour or staying in their own villa by the beach. 

Travelers want to experience things that are not only rare but also exclusive. Luxury and exclusivity have been tied together for decades; you can’t have one without the other. 

Photo by Fabio Mangione on Unsplash


Another aspect that has been intrinsically connected to luxury for a very long time is comfort. More people want the best beds, couches, ways to travel, places to eat, and ways to relax; they want to be comfortable. 


A huge part of many luxury holidays is the personalization aspect of it. Holidaymakers don’t want to do what everyone else is doing when they’re doing it. Personalized holidays are the best way to do everything you want to do, in your own way, and in your own time.

There has also been a rise in luxury travel planners, agents whose entire job is to create a bespoke and unique holiday for clients. 


In this day and age, individuals are placing more focus on their own mental and physical health, with self-care being a significant part of a holiday. This means people want somewhere quiet, comforting, and a place they can relax and recharge. 

You often hear of celebrities going to out-of-the-way places for this very reason. This thinking has now seeped into society, and more people want a holiday that will leave them feeling refreshed and relaxed.

Photo by Lucas Davies on Unsplash

Escaping the Hustle & Bustle 

As mentioned, many luxury holidays will often take you away to somewhere most travelers don’t know about, somewhere away from tourist hotspots. These spots allow you to disconnect from the sights and sounds of an overpopulated tourist destination. 

Luxury is also all about exclusivity, and there are very few things more exclusive than going somewhere that other people haven’t booked to go.


Over the past few years, there has been a steep rise in how we work and holiday. More and more people are remotely from home and have become much more flexible in where they can go on holiday and for how long. 

Combine this with staying in an affordable luxury villa, and you have a slow-cation that you not only enjoy for a few months but live in complete comfort. Once again, previously, people would choose a more affordable option, but nowadays, people are looking to splurge on remote and new destinations. 


As stated in the pricing section, Europe has dozens of luxury options available, in particular, new luxury. More investors and tourists are seeing the potential of many countries that were once seen as “undesirable” for a holiday. 

While places like France, Iceland, Italy, Spain, and the like are still immensely popular, more options have opened up. Romania, Latvia, Slovenia, Slovakia, and many others that aren’t seen as popular tourism hubs, offer visitors luxury at a great price. 

This is the combination that is driving luxury travel in Europe, cheap and affordable destinations offer luxury at a high standard. It is hard to beat and is something that Europe is doing better than almost everyone else. 

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