Here is an amazing video made for Svyturys beer. the idea is to connect the watch world and the fact that it takes time to make a good beer. Interesting bridge between 2 worlds not that simple to connect.
Sophisticated and fragile clock mechanism narrates story about time, which is required for the perfect beer to be born. Each layer of luxurious clock symbolizes the key stages of brewing. It all starts with the golden barley harvest and ripe hops. Later we find ourselves in the sea side town where brewing tradition has been carried on for many years. Finally all highly polished layers spread out revealing the result of this journey. It’s about time – glowing bottle of beer, crafted in its own time.
Creative Agency: Not Perfect | Y&R
Production Company: La Moustache
Director: Rimantas Lukavičius
VFX / Design Comapny: KORB
Music & Sound Design: ECHOLAB
Composers: Tobias Norberg, Gavin Little
Sound Design: Gavin Little, Joe McHugh
Year of completion: 2012
Interesting and beautiful at the same time.
Info sourced at official press release. All images are copyrighted with no reproduction rights available.