CHANEL BOY∙FRIEND: The Story Continues

When CHANEL launched the BOY∙FRIEND watch back in 2015, it was a very elegant way to celebrate watchmaking and moreover, the potent elements from the masculine wardrobe so close to Mademoiselle Chanel’s heart. A creation registered in the watchmaking vocabulary of the House, with its sobriety, its refined aesthetic, its strong lines and its signed shape. The design is both contemporary and classic, here everything is about style, balance, proportions and details.

Pure lines, balanced proportions, perfected shapes: The BOY·FRIEND watch is an alluring blend of boldness and restraint. Radically elegant, it dares to challenge established codes, erasing the lines between masculine and feminine style.

With a very enigmatic name, it has for sure redefined the codes of feminine watchmaking. As many stories told by CHANEL, the possibilities are almost endless. This year, and despite a complex year for watchmaking, CHANEL is releasing two new models to enrich the BOY∙FRIEND collection

• A small model in steel
• A medium model in steel set with diamonds.

With these two new watches, CHANEL presents a timeless elegant picture of watchmaking with a lot of allure. These watches can also seduce a younger audience as the contemporary lines and choice of materials would perfectly match this segment. CHANEL brought the rectangular watch case shape back on top of the charts. This classical watch shape represents a very contemporary architecture and a very distinctive look that will not remain anonymous.

As a claim of freedom, purity and modernity, the CHANEL BOY∙FRIEND watch continues its story successfully and complete the catalog now containing several references.

Arsène Wargas
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.