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Larusée is a company established in Switzerland and produces Absinthe in the great Neuchâtel tradition. This holiday season, let yourself seduced by one of the most glamorous beverages of all times.



Absinthe originated in the canton of Neuchâtel in Switzerland in the late 18th century. It arose to great popularity as an alcoholic drink in late 19th- and early 20th-century France, particularly among Parisian artists and writers. Owing in part to its association with bohemian culture, the consumption of absinthe was opposed by social conservatives and prohibitionists. Ernest Hemingway, Charles Baudelaire, Paul Verlaine, Arthur Rimbaud, Henri de Toulouse-Lautrec, Amedeo Modigliani, Vincent van Gogh, Oscar Wilde, Aleister Crowley and Alfred Jarry were all known absinthe drinkers. A revival of absinthe began in the 1990s, following the adoption of modern European Union food and beverage laws that removed longstanding barriers to its production and sale. By the early 21st century, a few brands of absinthe were being produced in a dozen countries, most notably in France, Switzerland, USA, Spain, and the Czech Republic.

Today, several centuries after the first Absinthe liquor, very few brands keep this prestigious tradition. And one of them is Larusée. Established in Neuchâtel, in the heart of Absinthe know-how, it proposes a short yet excellent collection of Absinthe. Their goal is to pursuit the glamourous heritage of such beverage by doing it made in Switzerland, where everything started. To illustrate their vision of Absinthe and also to match the incoming Holiday season, they have a very nice visual that gathers all the sulfurous and sexiness of Absinthe. At luxury activist we are fan! Look here below. It is a modernized vision of fairy tales. From Snowwhite to the Red hidding hood – love this one – Who from the wolf and the girl is the naughty one? 🙂



It gets us connected to a certain story, common reference from the past but with a high-modern execution. With the arrival of end of the year celebrations, nothing more original and chic than Absinthe.

Larusée Absinthe party

Since October this year Larusée launched 3 Absinthes made in Switzerland thanks to traditional methods. High-end Absinthes to be distributed in the best hotels, fine Epiceries and best bars. So do not hesitate to ask for a Larusée Absinthe.


Concentrated at 55% of Absinthe, it is described as refreshing as bewitching. It could be described as obvious and complex, but round in the mouth. The flavors of anise star, discrete, marry those of Absinthe.


Characterized by its strength, Larusée Verte absinthe is 65% vol. which will delight connoisseurs. Maceration, which gives the green color, facets the palette of aromas and gives flavors of bitterness. A must.


Finally, the most spectacular and innovative is undoubtedly Larusée Aurum, the marriage of absinthe and gold, a magic formula! Larusée Aurum alliance offers exquisite feast for the eyes and palate. Produced in very limited quantities during holiday season, Larusée Aurum, enhanced with gold glitter, revives the luxury, celebration, grace and lightness. This is a real treasure to own!


Larusée reinvents the codes of a great classic. The bottle shape reminds us the ancient apothecary bottles. The master-distillator chooses the best herbs and treats them following a specific know how. Every bottle is manually prepared, from the filling upto its etiquette. Larusée is a true absinthe manufacturer. So probably one of the best in the world.

The traditional ritual of the sugar and the spoon, is not really necessary today, a part the wish of doing it anyway. Basically to appreciate such beverage, just add 1 volume of Absinthe to 2 – 3 volumes of fresh water.

Connect to the brand official website to see more about this great beverage: 

Let yourself go and enjoy a tasteful and glamorous fine spirit.


Info sourced at the brand official press release, wikipedia and brand’s website. All content is copyrighted with no reproduction rights available.