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Shopping for diamonds can be a stressful experience if you don’t know what you’re looking for. Understanding the cut, clarity and carat rating for diamonds can go a long way in making sure you’re making the right purchase, and so can finding a jeweler that you trust. Online jewelry retailer James Allen is a popular portal for jewelry and for good reason. Read on to see if James Allen is the right place for you to buy your jewelry.


Who is James Allen?

James Allen is considered to be one of the top diamond and engagement ring retailers in the world. The company was founded in 2006, and its website offers lots of ways to select diamonds and settings to create the perfect engagement ring. The site also has 360 views of each stone, so you can look at each diamond for flaws or cloudiness. You can shop for natural or lab-made diamonds, choose your settings and select a metal, and find the perfect ring for you or your loved one.

James Allen has an extensive collection of diamonds, with up to 300,000 to choose from online. All diamonds are certified conflict-free.

What Makes James Allen Unique

The 360-degree view of each diamond is something that most retailers can’t offer, but it makes all the difference in the world when purchasing a diamond. The best value diamond is one with a SI1/2 clarity and minimal inclusions. 

By using the James Allen site to view the diamonds, you can look for any inclusions that could be easily hidden by a certain angle of the photo. It’s also useful to use this tool when shopping for fancy shape diamonds, which may look less brilliant in photos. It’s always better to inspect a diamond before purchasing instead of just relying on the stated specs, and this tool makes it easy.

Are These Diamonds Affordable?

James Allen does offer competitive pricing, and you can even get a better discount when the jewelry companies have sales. They also offer price matching online!

When compared to other diamond retailers, James Allen has great value. For example, a 1-carat diamond ring at Tiffany & Co. will retail for approximately $7,000, while a similar ring at James Allen will only cost you $5,000. 

You can also compare the prices at James Allen against discount retailers and find similar value. A store like Costco, which is known amongst jewelry collectors for having a surprising quality of jewels, still comes with a larger price tag than James Allen. Not to mention, you won’t be able to customize any Costco rings!


Do They Offer Jewelry Other Than Engagement Rings?

While engagement rings are what James Allen is best known for, you can also shop for a wide selection of other jewelry. Outside of engagement rings, you can shop for fine jewelry like tennis bracelets, earrings, necklaces, and rings. You can also choose from a selection of gemstones if diamonds aren’t the only precious stone you have in mind. The website has a selection of blue, pink and yellow sapphires, as well as red rubies and green emeralds.

Should You Buy From James Allen?

If you’re in the market for affordable, high-quality jewelry, James Allen is a good place to shop. They offer a wide variety of jewelry settings, lots of customization options to create a unique piece, and most importantly, a large selection of quality, conflict-free diamonds.

The website is easy to use with a wide selection of diamonds, gemstones and fine jewelry to choose from. They also have 24/7 online customer support and a solid return policy, plus a lifetime warranty. If your item doesn’t fit properly, you can also get it resized.

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