We know that Switzerland has great mountains, amazing chocolates and some outstanding sportspeople. What happen when all these elements come together? Well, it creates an amazing buzz. The Swiss worldwide renowned chocolate brand Lindt is opening a very special store. It is probably the highest Chocolate store in the world, or at least the highest Lindt chocolate store. It is located in Switzerland at the Jungfraujoch by an altitude of 3’454m.
So the idea of Lindt was to create a very viral video about the exceptional context of being in such exceptional altitude. They developed a series of videos which features Roger Federer, world class tennis champion who invites Lindsay Vonn for a secret challenge. Roger Federer is Swiss, won already 7 times Wimbledon and is always in the top 5 best tennis players in the world. His elegance in the court makes him the perfect gentleman. Lindsay Vonn is an American skier. She was the first American female skier to win an Olympic gold medal and for the past 10 years she ruled the world championships scene. So Lindt picked up the créme-de-la-créme for this amazing video.
In the below video you discover the challenge, basically the highest tennis court in the world and the personal challenge proposed by Roger Federer.
It was a great operation that brought together several elements from Switzerland. Lindt has been one of the greatest chocolate brands in the world which proudly represented Switzerland know how and philosophy of quality. When the confiseur David Sprüngli-Schwarz acquired a chocolate company from famous Rodolph Lindt in 1845, he would not imagine the amazing success story that would bring Lindt 169 years later to a great worldwide success. The company generates a total sales figure of 2.5 billion Swiss francs for a net result of 246.5 million Swiss francs. This month, Lindt acquired the American chocolate company Russell Stover, specialized in Boxes of chocolates. It is an important move for Lindt. With this 1.5 billion dollars purchase, the Swiss company consolidates now a market share of 10% in the entire US market. We can see that the presence of Lindsay Vonn, American skier, might not be without a reason. In deed, by signing her as Brand ambassador, it might help the Swiss brand to increase its brand awareness in the United States. Having Roger Federer and Lindsay Vonn, Lindt confirms its quest for excellence, dedication and quality.
If you wish to know more about this great operation, check the dedicated website:
When Swiss ingenuity matches world class, the result is “highly” perfect. #ChocolateHeaven
Info sourced at Lindt official communication release, Unruly-Activate-video, wikipedia and Lindt chocolates website. All content is copyrighted with no reproduction rights available.