Getting fresh: fake it with fig. Photograph: Alamy
What fig fragrances do is make things smell like the outdoors is meant to. The outdoors is meant to smell of wet wood and things cooked on fires. Instead it smells of Red Bull and dirty hair. So you fake it with fig. It’s like sweetness soured, or organic pudding. When you burn it in a candle (Wild fig and cassis candle 38, jomalone.com – also, see their cologne below) it makes the room smell like a boutique hotel (best smell ever) and when you rub it in as a body cream (Diptyque Philosykos body lotion 28, johnlewis.com) you feel like you’ve been for a bracing walk.
Space NK Mediterranean Fig Candle 30, spacenk.co.uk Korres Fig Body Milk 9.50, feelunique.com Jo Malone Wild Fig and Cassis Cologne 72, jomalone.com Tommy Guns Fig, Plum and Marshmallow Conditioner 5.50, asos.com Laura Mercier Fresh Fig Hand Cream 13, selfridges.com