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Yu Masui is a London based fashion journalist who started his career as a buyer at the legendary Pineal Eye. Introducing many emerging talents, his selections also extended to several Japanese boutiques. He’s since returned to his roots as a fashion writer, a discipline he studied, contributing to leading Japanese titles. Masui is also a self-confessed “lazy blogger”, happily writing about food, travel, lifestyle and sometimes fashion onYu ♥…, parallel to his deadlines.

It’s finally getting warmer and feeling like Spring/Summer after the horribly freezing weather, which ruined Yu’s new Loubies and Charlotte’s tomcat shoes with the unexpected heavy snow during Paris men’s.


Anyway, Yu is bringing out fresh SS13 favourites today! Yellow and Pink, trendy bright colours meets metallic, the must-have of this season. Burberry Prorsum blouson, Lanvinshirt and jeans and Acne shoes are defo on the wishlist from Yu’s moodboard and online boutiques. Neoprene and studs make for a nice mix of construction and texture…

BTW, it is still not warm enough for bare legs. Thanx, HEATTECH!

Pink neoprene jacket andpink neoprene shorts by JW Anderson
White shirtby Jil Sander
Clutch bag and silver Rollerboysby Christian Louboutin

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Yu Masui’s LFW day two