Swiss Blog

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

In the 80's and the 90's we used to say that the most important thing in someone's resume would be the fact he has mobility. This would mean that this person would be flexible enough to move geographically for a new job. Some people would even add "International mobility", meaning: ...
Read More
iWatch_review_context

Friday Chronicles #6: iWatch, Dances with wolves?

It is amazing how people suddenly got passionate about Apple iWatch. For the past 10 years brands like Suunto or even Nike have proposed "smart watches" that would measure your health and give you something more than time. Then, when Peeble was launched, there was more buzz about the way ...
Read More
Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

In 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study). So the more the crisis strikes the world the more the luxury industry performs well. The emerging countries ...
Read More
Friday Chronicles #4: Smart watches, episode one?

Friday Chronicles #4: Smart watches, episode one?

In less than a week time, Apple will old its famous WWDC or keynote. June and September are moments in which Tim Cook get the scepter and the crown of a living god to bring the holy message of the new products. Generally, the expectations are high as the spirit ...
Read More
Will Netflix make Switzerland to see red?

Will Netflix make Switzerland to see red?

The giant Netflix arrives in Switzerland this fall. Not sure that everybody see it with a positive eye. When you are in a market like the USA with 2'218 tv channels, probably Netflix represents only another alternative. Market segmentation is already super high so one more or one less would ...
Read More
Friday Chronicles #3: Advertainment, Desperately seeking Susan.

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

The press in most of western countries have their freedom of expression. And for many years, the public opinion has always be careful about how politicians influence journalists... Or not. So we know that in France, former President François Mitterrand had the entire press on the palm of his hand ...
Read More
Friday Chronicles #2: the luxury auction market is lost in translation

Friday Chronicles #2: the luxury auction market is lost in translation

When a Rolex Daytona steelcase is sold for $ 400'000, when a Francis Bacon triptique reaches $ 142 million whereas the correct price is half of it, then we have a problem. The entire Auction market is trusted by hundreds of people around the world who has in average between ...
Read More
Hublot-office-vins-vaudois-association

Hublot and the Office des Vins Vaudois: hoop Schwiiiz !

This week it was announced the collaboration between the prestigious Swiss watchmaker Hublot and the Office des Vins Vaudois (The Office of Vaud wines). This  association starts with a 3 years collaboration and we could summarize it as a true Swiss story. The partnership started with a 30 years old ...
Read More
Friday chronicle #1: Fashion pulp fiction

Friday chronicle #1: Fashion pulp fiction

The fashion industry is a mighty powerful institution and Fashion designers collect a great amount of creativity. Every year rising stars make their entrance in the international fashion scene and shooting stars just vanish in the forgotten sands of unsuccess. Behind the fancy sparkles of fashionistas, there is a tremendous ...
Read More
Swiss-brands-digital-strategy

Swiss Luxury brands digital strategies

Switzerland has a strong respect for traditions. It is an amazing country in which several companies have been here for centuries. And the most outstanding thing is that they are all more and more embracing the digital era, more than never. Here is our digital review in what Switzerland is ...
Read More
2014 Digital in Switzerland at its best.

2014 Digital in Switzerland at its best.

Here is our 2014 look on the best of Switzerland online. With such a developed country in terms of telecommunications and a national digital market pretty much mature, the quality of digital is quite High. Several leading brands as well as great web partners have establish great strategies and we ...
Read More
Somersby finally in Heidi land.

Somersby finally in Heidi land.

Here is a new apple story in Switzerland. No, it is not a new iPhone. For once we are talking about true apples, the fruit. This beginning of the year marks the arrival of a cool Apple refreshing beverage called Somersby. The challenge is huge as Switzerland is the country ...
Read More